“JAMESON FIRST SHOT: HOW DIGITAL

SUPPORTS THE ART & CRAFT OF

STORYTELLING’

2009

Extending

participation

for new

filmmakers 2007

Headline

Sponsor

2002

Headline

Sponsor

2008

Extending

participation

for amateur /

new filmmakers

2011 +

Giving film

makers their

first shot…

with

TriggerStreet

and

Kevin Spacey 2010

Immersive

experiences

where films

come to life

EVOLUTION OF JAMESON & FILM

We support a community

of storytellers and

celebrate the craft

of film making

INCLUSIVITY AND PARTICIPATORY

Stories = Content the foundation to engage

in a conversation with

Consumers and build

a relationship with them

STORYTELLING & PASSION FOR CRAFT AT THE HEART OF

JAMESON BRAND DNA

WHAT IS JAMESON FIRST SHOT?

Insert video called: What is First Shot

Giving filmmakers an opportunity to hone their

craft, and a platform to tell their unique stories,

with the support and guidance of the world’s

most accomplished filmmakers.

A UNIQUE PLATFORM FOR YOUNG FILM MAKERS TO TELL

THEIR STORIES

IT’S NOT JUST ABOUT THE WINNING FILMS

FIND YOUR AUDIENCE

FIND THE RIGHT MEDIA PARTNERS & PLATFORM TO

REACH THEM

BUILD YOUR COMMUNITY

IDENTIFY THE RIGHT CONTENT FOR THEM

IT’S NOT JUST ONLINE

Insert video called: The Jameson First Shot

Weekender

ADD VALUE TO YOUR AUDIENCE

KNOW YOUR ROLE AS THE BRAND

- JAMESON ENABLES & FACILITATES THE

FILM MAKER

- NOT BRAND FIRST, AUDIENCE FIRST

Insert video called: The Jameson First Shot Building your Audience

16

YOU TUBE & VIMEO PARTNERSHIPS

Source: Jameson Whiskey YouTube Channel

YOUTUBE.COM/JAMESON WHISKEY

+16,792,453 Channel Views

+17,478 Subscribers

18

WHAT TO EXPECT IN 2016

Insert video called: Maggie Gyllennhal to start in..

KEVIN SPACEY

“I CONTINUE TO BELIEVE IN OPPORTUNITY FOR THOSE

STARTING OUT IN THE BUSINESS AND HAVE BEEN

HONORED TO BE PART OF JAMESON FIRST SHOT”

CONTINUE THE STORY ON:

@JAMESONWHISKEY

@JAMESONWHISKEY

@JAMESONFIRST SHOT

@JAMESONIRISHWHISKEY

@JAMESONWHISKEY

JAMESONFIRSTSHOT.COM

23

SLAINTE