The Results Driven Approach to Blogging
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THE RESULTSDRIVEN APPROACHTO BLOGGING
Based on an article that originally appeared on my site.
YOU MIGHT NOT GET THERE
Youve got to be very careful if you dont
know where youre going because
???IF YOU DONT KNOW WHATSUCCESS LOOKS LIKE
YOU WONT RECOGNIZE IT EVEN IF ITSSTARING RIGHT AT YOU!
80%5 POSTS OR LESS*Of company blogs have
According to a study by IBM
???HOW MANY GAVE UP BUTMIGHT HAVE SUCCEEDED
THE FIRST QUESTION TO ASK TO BECOME
WHATS YOUR BLOGS PURPOSE?
BLOG PURPOSE SPECTRUM
ONCE YOU UNDERSTAND YOUR BLOGS
PURPOSEYOU CAN START TO FIGURE OUT YOUR BLOGS
HOW TO ESTABLISH GOOD KPIs
THE #1 MISCONCEPTION IN CONTENT MARKETING
IS THAT THE RESULTS ARE
IMMEDIATERand Fishkin, CEO of MOZ
GOOD CONTENT MARKETING CAUSESCHAIN REACTIONS
AND GOOD PERFORMANCE METRICS ATTRIBUTE
EFFECTS TO CAUSES
MAKE MORE PRECISE MEASUREMENTS WITH
MEASUREMENT IS POINTLESS IF YOU DONT
USE YOUR INSIGHTS
BuzzFeed winWill test dozens of headlines and use these insights to inform all of their future content-creation
Saw a 20% increase in social mobile shares by making a slight change in their social buttons.
ONE LAST THING.
REMEMBER THAT DATA CAN NEVER REPLACE
INTUITIONBUT IT CAN DEFINITELY HELP PUT
THOSE INTUITIONS TO THE TEST Gary Vaynerchuck
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THANKS FOR READING!KEEP IN TOUCH!