The Results Driven Approach to Blogging

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  • THE RESULTSDRIVEN APPROACHTO BLOGGING

    Based on an article that originally appeared on my site.

  • YOU MIGHT NOT GET THERE

    Youve got to be very careful if you dont

    know where youre going because

    YOGI BERRA

  • ???IF YOU DONT KNOW WHATSUCCESS LOOKS LIKE

  • YOU WONT RECOGNIZE IT EVEN IF ITSSTARING RIGHT AT YOU!

  • 80%5 POSTS OR LESS*Of company blogs have

    According to a study by IBM

  • ???HOW MANY GAVE UP BUTMIGHT HAVE SUCCEEDED

  • THE FIRST QUESTION TO ASK TO BECOME

    RESULTS-DRIVEN

  • WHATS YOUR BLOGS PURPOSE?

  • BLOG PURPOSE SPECTRUM

    BRANDING LEAD-GEN

  • ONCE YOU UNDERSTAND YOUR BLOGS

    PURPOSEYOU CAN START TO FIGURE OUT YOUR BLOGS

  • KPIs

  • QUALITATIVEPURPOSE

    QUANTITATIVEMETRICS

    HOW TO ESTABLISH GOOD KPIs

  • THE #1 MISCONCEPTION IN CONTENT MARKETING

    IS THAT THE RESULTS ARE

    IMMEDIATERand Fishkin, CEO of MOZ

  • GOOD CONTENT MARKETING CAUSESCHAIN REACTIONS

  • AND GOOD PERFORMANCE METRICS ATTRIBUTE

    EFFECTS TO CAUSES

  • MAKE MORE PRECISE MEASUREMENTS WITH

    BLENDED METRICS

  • MEASURE. CHANGE.REPEAT.

  • MEASUREMENT IS POINTLESS IF YOU DONT

    USE YOUR INSIGHTS

  • BuzzFeed winWill test dozens of headlines and use these insights to inform all of their future content-creation

  • Saw a 20% increase in social mobile shares by making a slight change in their social buttons.

  • ONE LAST THING.

  • REMEMBER THAT DATA CAN NEVER REPLACE

    INTUITIONBUT IT CAN DEFINITELY HELP PUT

    THOSE INTUITIONS TO THE TEST Gary Vaynerchuck

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    THANKS FOR READING!KEEP IN TOUCH!