Top Marketing + Social Media Trends for 2015 (Webinar Slides)

Host: Stacy DeBroff

Thu, Jan 29, 2015 1:00 PM -‐ 2:00 PM EST

www.influence-‐central.com | 1 #ICTrends @StacyDeBroff @InfluenceHQ

Host Stacy DeBroff CEO & Founder, Influence Central stacy@influence-‐central.com @stacydebroff

Topic

PlaBorm PluralizaEon

Circa 2008: MulEple Social Channels

www.influence-‐central.com | 2

One Go-‐To Site

2015: Return to PlaLorm PluralizaEon

Trend #1

Trend #1

#ICTrends @StacyDeBroff @InfluenceHQ

CuraEon in Response to Content Overload

¥  In a sea of choices, consumers need curaEon.

¥  DisEllaEon that began with content now extends to lifestyle choices – from food to fashion.

¥  Emergence of the “box” phenomenon. ¥  2015 = Explosion of consumer curaEon.


Trend #2


Behavioral TargeEng Backlash

¥  ConducEng a quick search? Making a casual online menEon?

¥  What happens next?

¥  2015 may represent the first year to see a backlash against intrusive ads – with consumers voEng with their wallets.


Trend #3


ProfessionalizaEon of Images ¥  From shaky Smartphone images & videos . . .

¥  . . . to ones with roots in a producEon studio.


¥  The stylish photos on Pinterest & Instagram raised the image bar, leading to the rise of professionalizaEon of videos and images in 2015.

Trend #4


Crowdfunding Sparks a New Culture of CreaEvity ¥  Today, the coolest stuff got its start on

crowdfunding sites – leading to the “an$-‐VC” movement.

¥  Our predicEon? ¥  In 2015, consumers will conEnue to

clamor for game-‐changing new products – and pony up to pay for them.


Trend #5


Transient Ownership Takes Off

¥  2015 marks deepening tracEon for transient ownership.

¥  PromoEng the façade of ownership without the mounEng cluber or cost.


Trend #6


Rise of the Savvy Consumer

¥  Consumers see themselves as seasoned discerners of online content. ¤  90% can tell if reviewers

exaggerate. ¤  86% can detect reviewer bias.

¥  Our predicEon? ¥  Confident, savvy, & astute consumers

will define the 2015 purchasing journey.


Trend #7


Surprise & Delight Goes Mainstream

¥  Santa surprises Virgin AtlanEc passengers with Microsog Tablets.

¥  #TDThanksYou = TD Bank surprises

30,000 customers with cash & gigs.

¥  In 2015, “surprise and delight” becomes

the new normal.


Trend #8


Businesses Go Social

¥  Businesses need to move beyond social media & become social at their core.

¥  2015 will mark the year that companies

need to challenge themselves to become a social brand.


Trend #9


The Vanishing Mobile Divide

¥  We’ve long seen high-‐tech tots & teens. ¥  Today’s Empty-‐Nesters have gone

mobile:

¤  72% visit social media sites on their Smartphones.

¤  9 out of 10 consider themselves “texters.”

¤  89% are on Facebook. ¥  In 2015, the 45+ crowd will further

erase the mobile divide.


Trend #10


Webrooming v. Showrooming ¥  2015 will see more Webrooming v.

Showrooming bables. ¥  Amazon reigns supreme in both. ¥  Online-‐only sites open offline stores.

¥  Big Box stores turn to apps to link online and offline.


Trend #11


Fast-‐Laning: Mobile Makes Line-‐Jumping Easy ¥  From Starbucks to Taco Bell -‐> apps

enabling online ordering & payment. ¥  Starwood & Hilton apps -‐> mobile

check-‐in, unlock room doors, & more. ¥  Apple Pay -‐> payments via iPhones ¥  In 2015 -‐> expect change ups in

brand engagement & payment path.


Trend #12


Shining a Light on Dark Social

¥  2015 – The year brands put a spotlight on consumer engagement via:

¤  SnapChat ¤  WeChat ¤  Airdrop ¤  WhatsApp ¤  KiK


Trend #13


Drone ParenEng

¥  Step aside helicopter parents, Drone Parents have leg the 2015 launch pad!

¤  New technology allows parents to give kids independence, while staying connected via Smartphones & apps. ¤  Zubie ¤  goTenna ¤  TempTraq ¤  Kolibree


Trend #14


Super SegmenEng

¥  Market segmentaEon takes off in 2015 as brands increasingly target category segments.

¤  GeneraEonal

Segments

¤  Specialty Segments


Trend #15


Super SegmenEng

¥  GeneraEonal Segments ¤  Millennials

¡  93% purchase products ager hearing about them from friends & family members.

¤  Empty-‐Nesters ¡  58% are the front-‐runners to

try new things. ¥  Brands in the cosmeEc sector reaching

both Empty-‐Nesters & Millennials.


Trend #15


Super SegmenEng

¥  Specialty Segments ¤  Foodies ¤  Fashionistas ¤  Travelers ¤  Fitness and more

¥  Our predicEon? ¥  2015 becomes the year of

surgical-‐precision segmentaEon.


Trend #15


QuesEons

Thanks so much for abending! Please get in touch!

Stacy DeBroff stacy@influence-‐central.com

617-‐244-‐3002
