Outperformance of Brand Objecves in EVERY ASPECT

OUTCOME

TESTIMONIAL

The Retail market in India is hyper active in the month of June and July

During this period, the consumers witness offers from retailers as high as 75%. This trend in the Indian consumer market was leveraged to gamify

the txtWeb’s SMS platform

School & College students aged 16 - 24

Location: Metros, Tier I & Tier II cities

The half year sale aimed at gamifying txtWeb’s SMS app plaorm.

An SMS app @sale was developed to execute the campaign which listed the apps which were on sale.

Facebook content strategy was aligned to serve the following objecves:

Users could build up points by trying recommended appsUsers were encouraged to invite friends to gain pointsThe users with the highest scores were rewarded