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Q&Me is online market research provided by Asia Plus Inc. How Vietnamese Deal with the Cold

Vietnamese behaviors when catching a cold

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Page 1: Vietnamese behaviors when catching a cold

Q&Me is online market research provided by Asia Plus Inc.

How Vietnamese Deal with the Cold

Page 2: Vietnamese behaviors when catching a cold

Survey information

Survey about how Vietnamese people deal with the coldSample size: 494Respondents criteria: 18 – 39 years oldArea: VietnamConducted time: July 8th – 11th 2016

Page 3: Vietnamese behaviors when catching a cold

Executive summary

• 73% take medicines bought at the store / pharmacies when they catch a cold.

• 91% buy medicines from the local pharmacies.• 65% have cold medicines, 61% of them have

Antipyretics at home.• 71% ask pharmacists to choose medicines for them.• The best known cold medicine in this survey is

“Paracetamol.”• Porridge, ginger, and orange are known as good food for

the cold recovery.• Many people still practice traditional treatments when

they have a bad cold.

Page 4: Vietnamese behaviors when catching a cold

What do you do when you catch a cold?

“Cold” is one of the most common diseases that most of people have caught at least once in their lives. Do you have any treatments that you take when you catch a cold? This research will introduce how Vietnamese people deal with the cold.

Page 5: Vietnamese behaviors when catching a cold

Typical actions when catch a cold

73%

10%

17%

Take the medicine available / bought at the storesTake the medicine prescribed by the hospitalsDo not take medicines but try to recover in other ways

Q. Please choose your typical actions when you catch a cold (N=494)

73% of them take medicines bought at the stores / pharmacies. Only 10% of them get prescription at the hospitals

Page 6: Vietnamese behaviors when catching a cold

Where Vietnamese people buy cold medicines

91% buy medicines at

the local pharmacies

Q. Where do you buy medicines?(N=494)

Page 7: Vietnamese behaviors when catching a cold

Types of medicine Vietnamese people keep at home

65% 61%

34% 34%

6% 3%11%

3%

65% of them have cold medicines, 61% of them have Antipyretics at home

Q. What are the medicines that you keep at home? (N=494)

Page 8: Vietnamese behaviors when catching a cold

How Vietnamese people buy cold medicines

4%

71%

36% I do not buy medicines myselfI tell the symptom to store staff and listen to their recommendationI specify the name of the medicines

71% of them ask pharmacists to choose medicines for them36% of them tell pharmacists what medicines they want

Q. How do you buy medicine at the store / pharmacy? (N=494)

Page 9: Vietnamese behaviors when catching a cold

Well known cold medicines among Vietnamese people

Rank Number response

Name Description

1 50 Paracetamol Pain reliever and fever reducer

2 38 Panadol Temporary pain reliever for headaches, period pain, cold and flu symptoms, etc

3 28 Decolgen Reliever of fever associated with the common cold, clogged nose, flu, headaches, etc

4 19 Hapacol Fever reducer, also effective for clogged nose, headaches, etc

5 14 Tiffy Relief of fever, aches and pains due to a common cold

Q. Please share us the name of the medicines for the cold that comes up on your mind(N=494)

Page 10: Vietnamese behaviors when catching a cold

Food that are good for the cold in Vietnam

Q. Please share us the name of the food that is good to cure your cold (N=494)

1st

2nd

3rdPorridge: Make you feel warm and good for digestion. Many people cool with green onions in Vietnam

Ginger: Make you feel warm. Some people drink it with tea

Orange: Vitamin C prevents you from catching a cold

Page 11: Vietnamese behaviors when catching a cold

Traditional ways for the recovery

Exposed to steam of hot water with herbs

You boil a bundle of herbs called “Lá xông,” and expose yourself to steam covering with the towel like the picture above. It makes you sweat to flush out the bacteria from your body.

Q. Please share us the names of traditional items that are good to cure your cold (N=494)

Gua Sha

You rub your body with the stone (some people use spoons or coins these days) till it bleeds intermarry. It makes you feel better by taking out the bad blood.

Many Vietnamese people still use the traditional ways to recover from the cold.

Page 12: Vietnamese behaviors when catching a cold

Q&Me – Smartphone market research services

Page 13: Vietnamese behaviors when catching a cold

Who we are (1) – What is Q&Me

Q&Me is the online market research services in Vietnam. Due to our online utilization and direct panels, we offer the researches in days with 1/3 of the traditional research company cost.

Affordable Quick High qualityTakes 24 - 48 hours for most surveys, proving

real-time analysis

Superb real-time analysis for flexible and accurate data collection

1/3 of the competitor pricing

Page 14: Vietnamese behaviors when catching a cold

<9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-

17%

8% 8% 8% 8% 8% 7% 7% 7%

22%

0%1%

18%

31%

22%

14%

7%

3% 3%

1%

Stats Q&Me

Active users by age Urban user ratio (top 6 provinces)

Stats Q&Me

22%

51%

78%

49%

Top 6 provinces Others

Who we are (1) – Q&Me panelist

Due to the utilization of online, our service is best suited for the survey targeting 10’s – 30’s in urban areas

Page 15: Vietnamese behaviors when catching a cold

Contact Us

URL: http://www.qandme.netContact: [email protected]

Q&Me is operated by Asia Plus Inc.

Asia Plus Inc.Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC, VietnamTel. +84 839 100 043

Q&Me is online market research provided by Asia Plus Inc.