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Vietnamese shopping items from overseas
Experiences in asking friends / relatives to buy items overseas
Have you ever asked your friends / relatives who went abroad to buy something?
Yes; 51%
No, I have friends / relatives who have been abroad but
never asked; 21%
No, I do not have friends / relatives who
have been abroad; 28%
51% have asked to purchase products from overseas
Purchase method
Friends Relatives Family Friends' friend
Local shop to take
shipping services
Shipping service
Others
48%43%
19%
12%9%
6%1%
Friends/ relatives are the most common connections
To whom have you asked? (MA)
Countries to ask for overseas purchase
US Thailand Singapore Japan Korea China Europe
34%
14% 13%
45%
22%
8%
22%
34%
17%
11%
42%
30%
9%
22%
33%
11%
16%
48%
14%
8%
21%
47%
16% 17%
37%
16%
5%
18%18%
13%9%
54%
29%
12%
26%
All Female Male HCMC Hanoi
Japanese products are far popular in Hanoi than HCMC
What countries did he/she go when you asked them to buy something? (MA)
Best countries to ask for overseas purchase
US Thailand Singapore Japan Korea China Europe
24%
6% 6%
35%
12%
1%
16%
22%
5%
9%
30%
16%
2%
16%
26%
7%4%
40%
8%
1%
15%
37%
7%4%
26%
13%
0%
12%
8%
4%
8%
46%
10%
3%
20%
All Female Male HCMC Hanoi
Japanese products are the most popular, especially the popurarity is high in Hanoi and Male
What is the country that you would ask your friends / relatives to buy something when they go abroad? (SA)
Products to ask for the purchase
Cosmeti
cs
Clothes
Accesso
ries
Food
Traditional it
ems
Stationary
Mobile phone / I
T device
s
Electr
ic devic
es for k
itchen
Electr
ic devic
es
Others
38%
30%27%
14%9%
3%
49%
10%
32%
3%
58%
35%32%
19%
11%
3%
40%
14%
21%
3%
19%
26%23%
10%7%
4%
57%
6%
42%
3%
40%35%
28%
15%9%
4%
53%
8%
33%
1%
37%
25% 26%
14%8%
2%
44%
13%
30%
5%
All Female Male HCMC Hanoi
Cosmetics are for the female, while mobile phone / IT devices are popular among male
What kind of products have you asked? (MA)
Products to ask for the purchase (Japan)
Cosmeti
cs
Clothes
Accesso
ries
Food
Traditional it
ems
Stationary
Mobile phone / I
T device
s
Electr
ic devic
es for k
itchen
Electr
ic devic
es
Others
38%
30%27%
14%9%
3%
49%
10%
32%
3%
58%
35%32%
19%
11%
3%
40%
14%
21%
3%
19%
26%23%
10%7%
4%
57%
6%
42%
3%
40%35%
28%
15%9%
4%
53%
8%
33%
1%
37%
25% 26%
14%8%
2%
44%
13%
30%
5%
All Female Male HCMC Hanoi
Cosmetics are for the female, while mobile phone / IT devices are popular among male
What kind of products have you asked? (MA)
Popular products asking to buy from Japan IT DeviceiPhone is the product of dominant popularity. Macbook is also a common items. Other includes Xperia from Sony and Toshiba IT.
CosmeticsHigh demand for Shiseido products. Lipsticks, serum, perfume and sunscreen are common keywords. Popular brand includes Astalift, Perfume, Kanebo and DHC
Electronic productsDigital cameras from Sony and Canon are commonly claimed. Other popular makes include Panasonic, Hitachi and Toshiba.
Apparel Only one brand that are voiced out from respondents – Uniqlo. Several mentions about Its down jackets
Accessories Mainly watches from such brands as Seiko and Casio.
Survey information
• 500 respondents from HCM, Hanoi, 18-49 years old • Conducted on January, 2016
About Q&Me Vietnam Market Research Service
Who we are (1) – What is Q&Me
Q&Me is the online market research services in Vietnam. Due to our online utilization and direct panels, we offer the researches in days with 1/3 of the traditional research company cost.
Affordable Quick High qualityTakes 24 - 48 hours for most surveys, proving
real-time analysis
Superb real-time analysis for flexible and accurate data collection
1/3 of the competitor pricing
<9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-
17%
8% 8% 8% 8% 8% 7% 7% 7%
22%
0%1%
18%
31%
22%
14%
7%
3% 3%
1%
Stats Q&Me
Active users by age Urban user ratio (top 6 provinces)
Stats Q&Me
22%
51%
78%
49%
Top 6 provinces Others
Who we are (1) – Q&Me panelist
Due to the utilization of online, our service is best suited for the survey targeting 10’s – 30’s in urban areas
Contact Us
URL: http://www.qandme.netContact: [email protected]
Q&Me is operated by Asia Plus Inc.
Asia Plus Inc.Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC, VietnamTel. +84 839 100 043