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VR&360
VR&360
!
1992 VR
4
1982
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SENSORAMA1962VEW (virtual environment workstation)1985
7
VIRTUALITY group1991
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9
AGVRGOOGLE GLASS
10
VR
VR , , #1
12
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$ 10 000 1 : 15% - 1 20% - $ 100 000
13
VR ,
#2
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VR , : FMCG
VR Lloyds Mountain Dew
15
#3
PlayStation VR 2!
!
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SMARTPHONE-BASED / HI-TECH /
$30 $500
!
360 VR or full VR can be differently access depending on the
headset we use. Analysing different available headsets and those
who are coming soon, we did some categorization based on the price,
level of interaction, and how accessible they are so if you need
just smartphone or very tech-advanced PC this already show some
opportunities based solely on devices.
Starting from Googlecardboards for less than 20, than Samsung
already giving its Gear headset for free in pre order. Sony
Playstation (also calles Project Morpheus) that is compatible with
Playstation for about 350. Then two most expensive but also most
advanced headsets Oculus Rift owned by FB (around 400) and HTC Vive
for similar price.
17
#4ENTERTAINMENT 95% 19%
, ENTERTAINMENT
, ,
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IMAGE87,9%LOYALTY43,9%EDUCATION69,7%AWARENESS24,2%DEMAND39,4%CREDIBILITY19,7%GroupM
Russia survey July 2016
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VR , . 20 VR #5
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3
!
VR !
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VR VR
,
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10.2016
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A VIRTUAL REALITY EXPERIENCE?
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