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Today’s best brands understand that digital is more than a collection of channels. Instead they embrace digital as a means to tell powerful stories that engage audiences, to build preference for their brand, to convert new customers, and to increase loyalty. But publishing and amplifying your brand story across digital requires a modern content strategy. Attend and get a roadmap to successfully creating and amplifying your content! During this webinar, MaryAnne Flynn, VP of Content Services at Skyword and Rich Ullman, VP of Marketing at Outbrain will provide a roadmap for successful digital storytelling. They will also review the major components of a winning content strategy, including tips for targeting, reaching, and engaging digital audiences. We will share: Insights into how businesses are growing by creating great content and amplifying its reach The major components required for building a modern content strategy A personalized roadmap for success, including tools and practical tips for creating great content and growing an engaged audience.
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#contentroadmap
© 2014 Skyword Inc, Confiden5al. All rights reserved.
A Roadmap for Successfully Crea5ng and Amplifying Great Content
#contentroadmap
is doing content well? WHO
2 © 2014 Skyword Inc, Confiden5al. All rights reserved.
#contentroadmap
IBM’s Midsize Insider
3 © 2014 Skyword Inc, Confiden5al. All rights reserved.
#contentroadmap
4 © 2014 Skyword Inc, Confiden5al. All rights reserved.
Providing IT professionals a deep understanding of their community’s struggles and offering a unique perspec>ve
on industry trends.
#contentroadmap
Purina Petcentric
5 © 2014 Skyword Inc, Confiden5al. All rights reserved.
#contentroadmap
6 © 2014 Skyword Inc, Confiden5al. All rights reserved.
Provide inspiring and insighBul stories for those either
considering pet ownership or those who currently own pets.
#contentroadmap
do you succeed? HOW
7 © 2014 Skyword Inc, Confiden5al. All rights reserved.
#contentroadmap
for the Jan 22 webinar and receive a roadmap for success
hQp://bit.ly/skywordwebinar
REGISTER
8 © 2014 Skyword Inc, Confiden5al. All rights reserved.
#contentroadmap
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Learn More
© 2014 Skyword Inc, Confiden5al. All rights reserved.
Follow @Skyword on TwiQer to learn more about the latest in content marke5ng Access our resource center for addi5onal presenta5ons and materials www.skyword.com/resources Or contact us directly: [email protected] 617.720.4000 www.skyword.com
