Where to spend your Marketing Budget Online

Presented by Graham Bowers

Search Marketing Director @ Natural Ranks

Who am I?

• Over 7 years experience as a Search Engine Optimiser.

• Worked for the largest Internet Marketing Agency –

• Work with many niche sector clients including the worlds largest insurance broker

Formerly Global Media Web Marketing

Agenda

• What is SEO?

• Why is SEO important?

• Link Building – the most effective part of SEO

• How do I get other sites to link to me?

• Where can I get inbound links from?

• Link text is Key

• How much should I spend on links?

• How to measure how “strong” your site is

• Q & A

What is Search Engine Optimisation (SEO)?

“The use of various techniques to improve a web site's ranking in the search engines and thus attract more

visitors”

I want to be here!

Why SEO is important

• 88% of online users (UK), use search to find information

• 87% of online users (UK), use Google as their main search engine

• Bring more relevant traffic to your website

• Improve conversion rates (more customers)

Link Building – The most effective part of SEO

“Links are the currency of the search engines. Without good inbound links to your web site, your search engine

optimisation (SEO) efforts will be in vain”

Your site

External sites

How do I get other sites to link to mine?

NaturallyIf your site is full of useful information, then people will naturally want to link to it. Get people talking….Games?...Competitions?....Videos? Request Links from other sitesSwap links with other webmasters who have sites which will complement yours (this is why you should have a links page on your site)  Pay for search engine friendly advertisingPaying for a text link on someone else’s website is a great way of securing links from very high quality, related websites

Where can I get inbound links from?

• Related Websites• Directories• Blogs• Social Media Sites• Forums• News Sites• Article submissions

Link Text is Key

• The wording of the link to your site is very important.

• Ford Car Dealer is better than www.elitecarmotors.co.uk or click here

How much should I spend on links?How long is a piece of string…….

Link building should be a gradual process, build up links slowly, evaluate what effect they are having on your rankings.

Natural Ranks offer link building campaigns from £500 – £2000 per month

Number of inbound links to mysite.com

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Number of Links

How do I know how “strong” my site is?

• You can test the performance of your site by using tools such as ‘Yahoo Site Explorer’

• This is also useful to test the strength of third parties you want to link from

It is important to observe these settings – You need this set for “Inlinks”, “Except from the domain (shown)”,for links to the “Entire site”

Top 10 directories

Email me at: graham@naturalranks.co.uk to receive a FREE document on the ‘Top 10

directories’ you should submit to and a step by step guide on “how to submit”

Q & A

• Thankyou for listening

• Please ask any questions you may have