Which Ad Won? pt. 3

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Pt. 3: Which Ad Won?

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Here’s The Deal We pick two real ads, throw them in the ring and see which one comes out the victor based on metrics such as click-through rate (CTR) ands conversions per impression (CPI).

Now it’s your turn to be the judge. Can you spot a winner? You’ve got 3 chances.

Challenge #1

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Custom Gift Website

Custom Christmas Giftswww.brandname.comSave on Thousands of Personalized Gifts for the Holidays. 25% off!

Personalized Xmas Giftswww.brandname.comSkip The Mall & Get a Personalized Xmas Gift Sent Right to Their Door.

-VS-

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Custom Gift Website



-VS-

Promotion Inspires action

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Custom Gift Website



-VS-


x No indication of savings

x Weak search keywords

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Custom Gift Website



-VS-


x No indication of savings

x Weak search keywords

+ 1.1XCTR

Challenge #2

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Sports Gear Etailer

Seattle Seahawks Storewww.brandname.comBuy Seattle Seahawks Gear Here!The Seattle Seahawks Fan Shop.

Seattle Seahawks Store www.brandname.comBrowse Seattle Seahawks T-Shirts, Jerseys & More. Shop Online Now!

-VS-

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Sports Gear Etailer



-VS-

Shows Options Persuasive

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Sports Gear Etailer

x Verbosex No benefits



-VS-


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Sports Gear Etailer

x Verbosex No benefits



-VS-


+ 2XCTR

Challenge #3

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Local Listings Website

Local Listings www.brandname.comHugely Increase The Visibility Of Your Online Listings Today!

-VS-

Local Listingswww.brandname.com List Your Business Here. Enter Your Business Address To Start Now.

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Compelling CTA Descriptive Language


-VS-


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x Doesn’t show the service

x Weak CTA


-VS-



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-VS-

+ 2.9XCTR


x Doesn’t show the service

x Weak CTA


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Which Ad Won? pt. 3