Bobby Hull Sweater Giveaway Report Client: Sport Addict Zone Campaign: Bobby Hull (May 2 – May 31, 2014) Date Prepared: June 16, 2014 Prepared By: A. Page

Creative

Campaign Statistics

Sport Addict Zone Email Statistics

Student Life Zone Email Statistics

Social Statistics

Raven5 Metrics: Raven5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average values for the purpose of applying value to the associated and varied activity generated by online activity. Website - views $0.03, visit $1.00, time on site $1.50/minute. Email - open $0.30, click $1.00, opt-in $6.00. Social - impression $0.001, Twitter follower $3.00, Facebook LIKE $5.00. Conversion & Engagement: Website Views – n/a – n/a Website Visit – n/a – n/a Time on Site – n/a – n/a Email Opens – 2,964 - $889.20 Email Clicks – 1,245 - $1,245.00 Email Opt-Ins – 2,048 - $12,288.00 Social Impression – 1,336,883 - $1,336.88 Social Twitter – 22 - $66.00 Social Facebook – 1,060 - $5,300.00 Total Value $21,125.08

Metrics

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