User Needs

Business

Goals

WHY IS THIS STUFF BROKEN?

• It’s not my Job• The World has changed• I didn’t know• I’m not a fish• It’s broken on purpose

UXDesign

Data

Usability

Content

People

BUILDING THE USER EXPERIENCE

• USER RESEARCH: understanding the audience, personas, best practices, Analytics

• INFORMATION ARCHITECTURE: sitemaps, wireframes

• VISUAL DESIGN: documents, websites, emails…

• CONTENT: text, pictures, infographics, video• Measurement plan

Garfi

eld

• Goals• Expectatio

ns• Concerns• Frustration

s• Tech savvy• Etc.

Katr

ina • Goals• Expectatio

ns• Concerns• Frustration

s• Tech savvy• Etc.

Jess

y • Goals• Expectatio

ns• Concerns• Frustration

s• Tech savvy• Etc.

PERSONAS

ANALYTICS

SCROLL/CLICK MAPS

COMPETITIVE RESEARCH

SURVEYS

MAPPING THE USER JOURNEY

USER FLOW

“An ounce of prevention is worth a pound of

cure.”

PRE-MORTEM

CARD SORTING

WIREFRAMES

PROTOTYPE

PAPER PROTOTYPING

THE UX OF YOUR UX

• porcelainduck.com

• @porcelainduck

RESOURCES

• http://www.usability.gov• http://www.nngroup.com• http://uxmyths.com• http://www.uxbooth.com• http://riskology.co/pre-mortem-technique/• https://www.thinkwithgoogle.com• https://www.thinkwithgoogle.com/tools/customer-journey-to

-online-purchase.html

• http://deathtothestockphoto.com