Мастер-класс Ильи Красинского и Елены Столбовой. Жизнь до и после выхода в store

  • View
    2.048

  • Download
    1

Embed Size (px)

DESCRIPTION

2014

Transcript

  • 1. idkras@gmail.comfacebook.com/ikrasinskyelena.stolbova@gmail.comfacebook.com/e.stolbova

2. , , Chief Marketing Officer . Sheep Happens: Apple, 1+ 1 . . LinguaLeo. ,, -.Ultimate Guitar RADUG 3. , , 4. ?? ? ? 5. . 6. App ArenaApp Graveyard 7. 60% 8. ~150 free paid , 9. ~150 free paid , 2016 10. ? ? ? ? 11. ? 12. App Store 4 4+10 000+ top free iPhone Russia90 000+ top free iPhone USAGoogle Play 4+ 7* (uninstall rate) 13. , Apple top OverallFeatured appsCategory PopularCategory New and NoteworthyFeatured PromotionsTotal PopularTotal New and Noteworthy Store, Overall Paid / FreeCategory Paid / FreeTotal GrossingCaterory Grossing . 14. , ? ? 15. Users AcquisitionCPACost Per AcquisitionRevenue ARPUAverage Revenue Per User 1$ Russia 0,6$ iOS 24$ USA 0,2$ Android 16. 3 Users Acquisitiononv BuyersARPU Average Revenue Per UserARPPU Average Revenue Per Paying User132 17. 2 ?Users Acquisitiononv N ARPU Average Revenue Per UserARPPU Average Revenue Per Paying User132 18. ? ? ? 19. Sheep HappensLingPlay LLC 1. 12 2. 3. ...4. Profit 20. Sheep HappensLingPlay LLC1. iOS- Sheep Happens.2. .3. . 21. 3 1 1. C ~500 -.2. sheephappens.net 1+ visitors, 50+ lingplay.com 2+ visitors, 100+ YouTube 14+ views, 300+ 300+ Facebook (Sheep Happens) 1+ Facebook (LingPlay) 300+ Twitter 200+ : , , : 30+: 5 000$Sheep HappensLingPlay LLC 22. Sheep HappensLingPlay LLC 1. 25+ ( .. GameZebo MGNews).2. , .3. , -, .4. buzz 23. Sheep HappensLingPlay LLC 1. Kongregate2. 3+ 3. DevGamm! Most Unique Charater4. AppStore Google Play5. 24. Sheep HappensLingPlay LLC 1. 80% . 4 6 .2. 50% , . 25. : 26. App Store. 100 000 . ( ;) . 27. ~10 000 28. 510 . iPhones, iPhonePlanet PR . :1020 . PlanetiPhones.ru3,812iPhones.ru 2,669... HabraHabr.ru! ~300 ;(. 29. .( , ) ;). 100 30005000 . 1003000 .15 . 20:00( ). 30. 500$ Facebook Mobile Ads 5 ( appflyer.com) $0,250,55. $0,81,2.. . 31. 4 . . ......... !! 32. 3 . . , . 33. Store . ! 34. idkras@gmail.comfacebook.com/ikrasinskyelena.stolbova@gmail.comfacebook.com/e.stolbova ;)