786 soft sim app for mno and fixed line operators

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VIRTUALSOFTSIM for MNO/MVNO & . FIXED LINEwww.beealilimited.com

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Telecom markets outlookWho owns the subscriberProblemsThe solution : VIRTUALSOFT SIMPlatform componentsUser interface – The appHow does it workProduct development

Agenda

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Most of the telecom markets are matureMobile penetration above 100% ARPU Saturation and overall EBITDA reductionFierce competition between playersNative services revenues (VOICE & SMS) dropping DATA is the biggest contributor to ARPU

Telecom markets outlook

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Product diversification is difficult or impossiblePricing diversification is difficult or impossibleCustomer loyalty is low (Number portability?)OTT vendors are a real threat to MNO/MVNOOperators must innovate to stay alive

Telecom markets outlook continue

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MNO/MVNO that provides Network access (SIM)?orMobile terminal vendor that enables certain type of user experience?or The content (OTT application or The Social network) that provides modern communication solution ?

Who owns the subscriber?

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Problems

Subscribers have became more aware about costs of communication and have learned creative ways of cost optimization (Skype, Whatsapp, FB).MNO/MVNO might become a “Dumb pipe” connecting the subscriber to the content (OTT) which usually sits in the cloud.Roaming ??! No way!!! I am using Viber via WIFI or I take a local SIM card.

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OTT vendors and their applications have evolved over the past few years.Skype, Viber, WhatsApp , Facebook and others , have managed to significantly improve its functionality and user experience.Combined with omnipresence of free WIFI internet access , OTT solutions have became a viable alternative to traditional MNO/MVNO offering.

Problems continue

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Problems continue MNO/MVNOs have very little ability to monetize truly amazing number of NON SIM terminals that have flooded the world in the recent yearsMillions of IOS (Ipad, Ipod) and ANDROID (Tablets, media players) devices have been delivered to the world market and are used for consumption of billions of $ of online content

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VIRTUAL SOFT SIM

VIRTUAL SOFT SIM (VSSIM) is designed to modernize MNO/MVNO service offering and mitigate revenue churn from native MNO/MVNO services (Voice&SMS) to third party OTT solutionsVIRTUAL SOFT SIM is also designed to monetize NON SIM terminals and devices for MNO/MVNO www.beealilimited.com

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Platform componentsVIRTUALSOFTSIM platform consists of :1. Main Switch with following functionalities:

Soft switch HLR functionality (SS7)VLR Functionality (SS7)SMSC Server for SMS Relay (SMPP)IM (RICH Instant messaging) server2. Prepaid/Postpaid Billing system 3. Smart terminal application (The APP) 4. Application server (Management system)

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Platform components continue Smart terminal application consists of :

1. Dialer interface, integrated with device contacts 2. Messaging interface , blending SMS and RICH IM3. Recent call history4. Credit top up and phone number purchase int.5. Various settingsApple IOS and Google Android APP versions are available

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User interfaceKeypad tab :Integrated with device contactsSimilar look as native dialerDisplay/Select current Caller IDIndicates FREE CALL in case APP to APP call or Price per min of Paid callMute mic ,Speakerphone , Hold call Video call, Keypad for DTMFIndication of DATA connection quality

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User interface continueContacts tab :Integrated with device contactsSimilar look and feel as device native contacts interface Displays current Caller IDPress on contact to call or SMS/IM

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User interface continueMessages tab :Integrated with device contactsIntegrates SMS and RICH IMDisplays current Caller IDSend Photo,Video,Doodle or LocationSend credit/airtimeDialogue display methodMessage timeline and delivery status (Delivered, Seen)

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User interface continueRecent tab :Integrated with device contactsRecent calls time and durationDelete items from the listClear the recent call listAdd number to contactsPress to call or send message

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User interface continueMore tab :Current account status ($)Buy creditShow/Buy/Extend MSISDNsSettingsSet Caller IDMy numbersCall rates

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User interface continueIncoming call:Displays caller name and CIDDisplays the number that call is coming to (Call to)Answer the call Reject the call

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User interface continueVideo call:Initiated from the voice callOnly APP to APP calls Accept/Decline by the userHD video qualityFront/back camera supportHold/Mute/Speaker/DTMFTransparent menu

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TV & VIDEO ON DEMAND:Optional module in VSIMHD TV channels streamingHD Video on demandAirplay & Chrome cast supportUse your terminal as remote ctrlCustomized TV bouquet per user

User interface continue

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TV & VIDEO ON DEMAND:Pause/Play the stream or Video on demandRedirect video to TV via Airplay or Chrome cast

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Push notifications :Virtual softSIM icon will indicate new events which require user attentionNew SMS/IMMissed call alert


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User interface continueNew Features in V 3.0 (soon):Audio Conference CallVideo Conference CallMerge callsVoice mailSend chat summary to mailSend audio messages

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Making a callWhen making a call from VIRTUALSIM client application, the call will get transfered to the Procescom VIRTUALSIM Service Platform over the IP network by using a Wi-Fi or cellular data network connection (3G/LTE) .

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When receiving a call, the call will be propagated from the originating network to the VIRTUALSIM Service Platform from which it will be transfered to the VIRTUALSIM client application over the IP network.

Receiving a call

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Sending SMSA SMS text message sent from the VIRTUALSOFTSIM client application will be transfered over the IP network to the VSIM Service Platform where it will be handled by an embeded SMSC.

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Receiving SMSVIRTUALSOFT SIM Service Platform encapsulates HLR, VLR and SMSC functionality in order to be able to handle an incoming SMS message and route it to the recipient over the IP network.

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Product development

VIRTUALSIM platform is a enabler of creativity :Unlocking limitless potential for product developmentTargeting higher end of the customer baseVSSIM is fantastic weapon against third party OTTEnabling new revenue channelsOffering modern customer experienceVIRTUALSOFT SIM MSISDNs are fully functional numbers (in/out calls , in/out SMS , unlike 3rd OTT)

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Product development continue

Potential products based on VIRTUALSOFTSIM:1.Multiple MSISDNs on one terminal2.Roaming clone : optimize roaming costs3.Diaspora number : for Expatriates4.Stay in my cloud : Use VSSIM IM , instead 3rd OTT

5.Use your NON SIM Terminal as a phone6.VOIP Tariff , instead using 3rd OTT 7.Deliver local TV & VOD for expatriets

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The platform has amazing advertising business potentialBesides the classical IN APP advertising of any type (Banner, Whole screen …) VIRTUALSOFT SIM enables various IN CALL advertizing models , including VIDEO advertizing on smartphoneThis feature additonaly boosts the monetization potential for the platform

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Advertising business models :1. Select and advert to listen/watch and get a

free call2. Dial a number with # in front to listen to the

advert and get a free call (SMS , DATA or airtime)

3. Ring back tone dynamic advertising4. INAPP banner, INAPP push video5. TV channel for advertisingThere is a limitless potential for additional product development

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Comparison with other OTT

OTT solution/platform Whatsapp

Viber

Skype

Voxox Vsim

Audio call standard Yes Yes Yes Yes YesVideo call No Yes Yes No YesOutgoing MSISDN No No Yes Yes Yes

Incoming MSISDN No No Yes Yes US Yes

Instant messaging Yes Yes Yes Yes Yes Outgoing SMS No Yes Yes Yes YesIncoming SMS No No No Yes YesTV and Video on Demand No No No No YesMNO full white label integration No No No No Yes

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Security

VIRTUALSOFT SIM platform is deeply integrated into MNO network (LAN, MSC, HLR, BILLING).VSIM equipment sits in MNO’s datacenterRemote management is done via secure VPNVSIM Platform has no inherent security loopholesSecurity is totally under the control of MNO staff

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VIRTUALSOFT SIM is designed as modular solution with limitless potential for future expansion VIRTUALSOFT SIM can be seamlessly integrated with any other service offered by the MNO/MVNO like : Mobile money , various VAS, airtime purchase, Balance Portal, Telco Portal , Promotion portalAdditional services can be presented via new tab within the VIRTUALSOFTSIM Smart terminal app

Additional features

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VIRTUALSOFTSIM platform Is designed to be extremely flexible in terms of operational environmentWe are able to do a rapid deployment in a form of a SOFT LAUNCH/POC (7 days)Alternatively MNO/MVNO can choose to do a FULL SCALE deployment from start (30 days) Migration from SOFT LAUNCH/POC to FULL SCALE deployment is also possible in the later stage.

Implementation variants

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Soft Launch/POC– product trial

Existing VIRTUALSOFTSSIM platform can be quickly deployed for the Soft Launch(SL) /POC - trial and testing procedure with any Telecom operatorMNO/MVNO would be interconnected with our central platform for the duration of the SL/POC VSIM APP would be slightly customized for the MNOVSIM APP would be accessible via APP stores or via a direct download link from the MNO/MVNO website

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SL/POC Technical diagram

MNO/MVNO

OUR PLATFORM

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Soft Launch/POC– product trial

MNO/MVNO should allocate a numbering range for the VIRTUALSOFTSIM SL/POCMNO/MVNO connects to VSIM soft switch via SIP (this will enable Voice call feature)MNO/MVNO routes the SL/POC numbering range to the VSIM SIP TrunkMNO/MVNO connects to VSSIM SMSC via SMPP (this will enable SMS feature) MNO/MVNO routes the SL/POC numbering range on its SMSC to VSSIM SMSC

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Soft Launch/POC

In order to keep the POC deployment as simple as possible , we suggest MNO/MVNO to use our Integrated VIRTUALOFTSSIM management and billing (M&B) platform for the POCFor Soft Launch/POC - Integration with MNO/MVNO IN & Billing is possible but it will take some time to setup and testSL/POC system will have :IOS and Android app with Audio and Video calls, Instant Messaging, SMS, MNO/MVNO MSISDN selection and rental , Credit upload and transfer, Video message, Doodle, Photo and location sharing.

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Full implementation Full implementation assumes deployment of new instance of VIRTUALSIM Platform on servers hosted in MNO/MVNO datacenter.Maintenance and operations of VIRTUALSOFTSIM platform can be done by the Operator’s team or can be outsourced to usDeep integration with MNO/MVNO IN/Billing system is possible but not mandatory (depends on MNO/MVNO preference) Full implementation system will have complete set of features available at that moment on the VIRTUALSOFT SIM platform

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Full implementation Technical diagram

Telco GSM network

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MNO/MVNO Customized branding

VIRTUALOFTSSIM app can be fully aligned with MNO’s brand graphical guidelines – as per MNO/MVNO requestDue to implementation time line constrains SOFT LAUNCH/POC will assume partially customized APP. Full customization will be achieved in the later stage.FULL IMPLEMENTATION assumes fully customized APP as per MNO/MVNO instructions and requirements.Sample of APP customization for Telecom Serbia MTS is given on the next slide

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VIRTUALOFTSSIM app can be fully aligned with MNO’s brand graphical guidelines – as per MNO/MVNO requestDue to implementation time line constrains SOFT LAUNCH/POC will assume partially customized APP. Full customization will be achieved in the later stage.FULL IMPLEMENTATION assumes fully customized APP as per MNO/MVNO instructions and requirements.Sample of APP customization for Telecom Serbia MTS is given on the next slide

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TRY VIRTUALSOFT SIM

VIRTUALSOFT SIM GLOBAL SERVICE app can be found and installed from following links

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TRY VIRTUALSOFT SIM

VIRTUALSOFT SIM GLOBAL SERVICE app can be ask links

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