Ad monetization issues

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  1. 1. Ad monetization issues AdtoApp Vlad Shchetinin fb.com/vlad.shchetinin v.shchetinin@adtoapp.com
  2. 2. Geography
  3. 3. Bad/irrelevant advertisers
  4. 4. Fill Rate
  5. 5. User Behavior
  6. 6. Plenty of new networks
  7. 7. How automated mediation solves these problems Set of ad networks for each country 100% Fill Rate for all countries Personal monetization model for each auditory Most of ad networks in 1 SDK Pro mode
  8. 8. Ad monetization issues AdtoApp Vlad Shchetinin fb.com/vlad.shchetinin v.shchetinin@adtoapp.com