Ad monetization issues

AdtoApp

Vlad Shchetininfb.com/vlad.shchetininv.shchetinin@adtoapp.com

Geography

Bad/irrelevant advertisers

Fill Rate

User Behavior

Plenty of new networks

How automated mediation solves these problems

● Set of ad networks for each country● 100% Fill Rate for all countries● Personal monetization model for each

auditory● Most of ad networks in 1 SDK● Pro mode

Ad monetization issues

AdtoApp

Vlad Shchetininfb.com/vlad.shchetininv.shchetinin@adtoapp.com