Mobile-BaaS Overview and its Latest Movement (as of 2014) ! BaaS(2014) June 9, 2014 Shinichi Tomita Mashmatrix, Inc. @stomita

Who am I ? Shinichi Tomita (@stomita) CEO at Mashmatrix, Inc. JavaScript Developer (CS/SS) (A Farcical) Digital Identity Enthusiast Force.com Beginner

(M)BaaS ?

(M)BaaS = (Mobile) Backend as a Service Source: http://blogs.forrester.com/michael_facemire/12-04-25-mobile_backend_as_a_service_the_new_lightweight_middleware

Why BaaS ? Building backend sucks ! - - - 3rd Party API - - - - - Source: http://www.kinvey.com/blog/33/Welcome-to-the-World-of-Backend-as-a-Service

(M)BaaS Market Forecast 2012 $216M(216) 2017 $7.7B(7,700) http://www.marketsandmarkets.com/PressReleases/baas.asp 2012PaaS$1.2B(1,200) 2016$2.9B(2,900) http://www.gartner.com/newsroom/id/2242415

Key Features of BaaS 1. 2. 3. 4. REST API 5. 6. JSON 7. 8. 9. 10.-to- 11. Source: Cloud Mobile Development: Enabled By Back-End-As-A-Service, Mobiles New Middleware by Michael Facemire, Forrester Research

Major Players

Parse https://www.parse.com/

Acquired by Facebook ! http://techcrunch.com/2013/04/25/facebook-parse/

Almost Like a PaaS ? http://blog.parse.com/2013/06/04/building-parse-web-apps- with-the-express-web-framework/ Dynamic Page HostingCloud Code https://www.parse.com/docs/cloud_code_guide

Kinvey http://www.kinvey.com/

BaaS Ecosystem Map by Kinvey (as of Jan 2013) Source: http://www.kinvey.com/blog/2206/the-backend-as-a-service-ecosystem-map-update-a-growing-market

StackMob https://www.stackmob.com/

Acquired by PayPal ! http://techcrunch.com/2013/12/17/someone-is-buying-stackmob-for-christmas/

then Shutdown

>40 vendors ? appery.io api.shephertz.com www.kumulos.com www.proxomo.comwww.applicasa.com www.anypresence.com www.apiomat.com appacitive.com cloudmine.me quickblox.com mobeelizer.com www.appcelerator.com/cloud/ www.buddy.com www.iknode.com www.dreamfactory.com fatfractal.com www.netmera.com developers.apigee.com www.sencha.com/space/ www.feedhenry.com

Players in Japan www.appiaries.com mb.cloud.nifty.com www.idcf.jp/nativeapps/app-c.net App-C Clound Fairy Appearies Nifty Cloud Mobile Backend kii.com Kii Cloud

OSS Alternatives github.com/helios-framework/helios deployd.com hood.ie www.baasbox.com www.openmobster.com strongloop.com/mobile- application-development/loopback/ getcloudengine.net usergrid.incubator.apache.org

Pricing Model Parse - 130 API - - 20GB/DB - 2TB

Gorillas to BaaS

Microsoft

Azure Mobile Services azure.microsoft.com/en-us/services/mobile-services/

Features iOS,Android,Windows, HTML5 Facebook / Twitter / Google C#, Node.js Active Directory

Google

Mobile Backend Starter http://googledevjp.blogspot.jp/2013/06/android-mobile- backend-starter.html

Features Google AppEngine Android Google Cloud Endpoints AppEngineAPI Google Continuous Query - https://github.com/GoogleCloudPlatform/solutions-mobile-backend- starter-java

Amazon

Mobile Native Push Notication http://aws.amazon.com/sns/ http://docs.aws.amazon.com/sns/latest/dg/SNSMobilePush.html

Facebook/Google Sign-In http://aws.typepad.com/aws_japan/2013/05/aws-iam-now- supports-amazon-facebook-and-google-identity-federation.html

Mobile SDKs iOS / Android / JavaScript - http://aws.amazon.com/jp/mobile/ Web Federated Identity (i.e. Social Login) Persistence Framework with iOS CoreData and Dynamo DB - http://aws.amazon.com/articles/SDKs/iOS/4435846131581972

Salesforce

Salesforce Platform Mobile Services www.salesforce.com/platform/mobile/

Is Salesforce Really a BaaS ? REST API JSON -to-

BaaS Ecosystem Map by Kinvey (as of Apr 2013)

Apple

CloudKit http://techcrunch.com/2014/06/02/apple-introduces- cloudkit-toolkit-for-cloud-apps/

Recent Movement of (M)BaaSVendors

Pivot / Focus Enterprise Gaming O2O / Engagement Advertising

Dedicated BaaS for Enterprise http://techcrunch.com/2014/02/13/kinvey-launches-dedicated- backend-as-a-service-platform-for-enterprise-developers/

Realtime / Reactive Apps Not only Mobile, but Any Backend HTML5 Web Apps Single Page Application (SPA) - No Server-side, Only HTML & JavaScript Realtime, Bi-Directional Communication - WebSocket / WebRTC Reactive Programming in JavaScript - AngularJS / Reactive.js

Firebase https://www.rebase.com/

GoInstant (*) https://goinstant.com/ (*) Acquired by salesforce.com in Jul 2012

Pricing Firebase GoInstant 505GB100MB 10010GB2GB

Summary

Summary MBaaS Backend

Thanks.