So Much Media. So Little Control.SO FEW PROFIT.

How Do We Democratize Mobile Media Monetization?

2

Total Addressable MarketGlobal smartphone users

Serviceable Available MarketMobile multimedia content creators

Serviceable Obtainable MarketStorytellers, marketers, small businesses, nonprofits, colleges

Market Opportunity$1

milion $21M

$200M

$30B

How Are We Different? EVRYBIT SCRIBBLE

LIVE STELLER STORIFY TWITTER

Mobile first X X X

Multimedia production X X X X X

Collaborative storytelling X X X

Centralizedpresentation X X X X

Accessible Marketplace X

ERYBIT

DIY Mobile Toolkit for Media + Marketing

Reduce mobile publishing time

Create multimedia stories with context and depth

Control + monetize your mobile media

Increase audience engagement

Maximize revenue opportunities

Founders +Team

ERIC ORTIZ CEO and Cofounder

DREW FALKMAN CTO and Cofounder

MARIA BURNS ORTIZAdvisor and

Cofounder

Total team members: 7 (5 full-time, 2 part-time)Total experience (years): 25 media, 50 development

Freemium Business Model

Millions Year 1 Year 2 Year 3 Year 4 Year 5Revenues $71K $1.29 $3.54 $23.49 $121.25Expenses $315K $1.35 $6.03 $12.63 $26.26Net $244K $36K $2.49 $10.86 $94.99

AdvertisingSubscription Enterprise Marketplace

Free Customers

CAC and LTV Year 1 Year 2 Year 3 Year 4 Year 5

Acquisition Cost $0.34 $0.17 $0.06 $.02 $0.002

Lifetime Value $46.67 $50.67 $56 $61.33 $67

LTV:CAC 137:1 298:1 933:1 3,067:1 33,500:1

• Nonpaying users• Casual content• Standard tools• Storage limit• 75 million by 2019

Subscription Customers

CAC and LTV Year 1 Year 2 Year 3 Year 4 Year 5

Acquisition Cost $30 $25.38 $12.27 $10.78 $0.96

Lifetime Value $170 $198 $215 $219.56 $224.76

LTV:CAC 6:1 8:1 18:1 20:1 234:1

• Paying individuals• Professional content• Premium tools• Additional storage• 250,000 by 2019

Enterprise Customers

CAC and LTV Year 1 Year 2 Year 3 Year 4 Year 5

Acquisition Cost $1,000 $7,268 $11,538 $3,125.10 $2,606.45

Lifetime Value $5,687.51 $22,320 $22,971 $32,224.50 $39,033.75

LTV:CAC 6:1 3:1 2:1 10:1 15:1

• Business licensing• Commercial content• Unlimited tools and storage• White label• 2,000 by 2019

Who's Using Evrybit?

iOS

April2015

2.0Revenue Android

November2015

Milestones

March2016

WebSeed

$300K

November2014

December

2015

January2016

Tell Your Story

Eric Ortiz l eric@getevrybit.com l 860-751-9771getevrybit.com l @erictortiz/@evrybit

Get Evrybit app.bit.ly/evrybitastory