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Promote your mobile app on the Russian market

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Page 1: Promote your mobile app on the Russian market
Page 2: Promote your mobile app on the Russian market

Click.ru — exclusive mobile apps promotion

l  We schedule and select mobile tools for each specific application and

each specific platform; l  We offer non-incentive traffic. We work with well-known publishers —

leading Russian social & mobile networks; l Quality of installs is ensured by manual moderation of the premium

sources and anti-fraud algorithms; l  Advertising in CPC and CPM basis. We optimize CPI so that it costs

decreases from 1- 1,4 EUR to 0,5 — 0,9 EUR during your campaign; l Personal approach to the client's needs. Regular reporting and analytics.

Page 3: Promote your mobile app on the Russian market

Personal planning

l There are no universal solutions. We offer personal

approach to your product. We will promote your app taking into account specific features of the industry, and also different platforms or the number of your competitor's downloads;

l  We create a flexible strategy that is improving in the course of the campaign. Quick reaction to any changes guaranteed savings on your budget.

Page 4: Promote your mobile app on the Russian market

No intermediaries

Real people in app facilitate its long life and successful

monetization. If you catch up to the app only robots today, what will you do with them tomorrow?

l We place advertising (display, contextual ads ect.)

and attracts those who are really interested in your app.

l Reaching TOP shouldn't be your goal. Our aim is to

provide your app «long life», popularity and high income.

Page 5: Promote your mobile app on the Russian market

Reputable traffic sources — our partners

Page 6: Promote your mobile app on the Russian market

Automation

l  Our agency is the official partner of AppInTop — an

automated service for the mobile app promotion; l  We use tracking system AppInTop and use

automation when it is necessary to optimize the campaign for CPA (cost per action). For mobile applications with in-app purchases «action» is a LTV (life time value — the total income per user) for application without in-app purchases this is LT (the lifetime of the user)

Page 7: Promote your mobile app on the Russian market

Conditions of cooperation

l  Development strategy of exclusive promotion for a couple of months; l  Media buying, media planning; l Operability assurance of an advertising campaign; l  Banner ad design, l  Landing Page design (if necessary) l  Analyst and expert advice;

Page 8: Promote your mobile app on the Russian market

About Click.ru

• a part of the international holding Pult Group – Russia’s leading provider of SEM, SEO and contextual advertising •  6 years’ experience; more than 300 clients •  Analytics department; •  our own, advanced technology, Pay Per Click automation solutions; •  Digital media experts, conference speakers. Coach of educational center Cybermarketing • Yandex.direct and Google AdWords certified partner

Page 9: Promote your mobile app on the Russian market

Other possibilities

l  Contextual advertising on Yandex & Google. We prepare cost estimation, set relevant keywords, write text ads, provide day-to-day management of your PPC campaign.

l Display advertising on selected and best suited websites. We

increase your brand awareness thanks to wide range of formats and multiple targeting options.

l Native advertising — unique articles with keywords, thematically

matched to the website. We write and publish articles on permanent basis.

Page 10: Promote your mobile app on the Russian market

Our clients

Page 11: Promote your mobile app on the Russian market

Digital performance Agency

Natalia Karpiuk International Sales Manager Tel: +7 495 989 97 00 Skype: natalia.karpiuk1 Email: [email protected] Web: www.click.ru/en