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Wolfie Investor Presentation Deck

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Page 1: Wolfie Investor Presentation Deck
Page 2: Wolfie Investor Presentation Deck

Vision

Empower consumers and merchants to leverage the power of location-based real time communication

Page 3: Wolfie Investor Presentation Deck

Mission

To become the world's first-choice online & mobile network that connects and matches consumers and merchants via specific product / service, location and time factors

Page 4: Wolfie Investor Presentation Deck

The Challenge

Challenges confronted by conventional mobile marketers:

1. How to connect with their target audience?

Page 5: Wolfie Investor Presentation Deck

The Challenge

Challenges confronted by conventional mobile marketers:

2. How does the target audience receive and understand content?

Page 6: Wolfie Investor Presentation Deck

The Challenge

Challenges confronted by conventional mobile marketers:

3. How to ensure an effective and lasting engagement method?

Page 7: Wolfie Investor Presentation Deck

The Challenge

Challenges confronted by conventional mobile marketers:

4. How to increase opt-in rates and decrease the number of opt-outs?

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The Wolfie Solution

The majority of companies fall short in most of these areas resulting in low engagement rates in the mobile advertising industry.

WOLFIE’s disruptive technology was created to address these very concerns via a simple and highly-effective platform.

Page 9: Wolfie Investor Presentation Deck

The Wolfie Solution

Wolfie is the only platform that will create, present and allow to modify offers in real-time and based on the precise physical location and specific point of interest of each individual consumer.

Page 10: Wolfie Investor Presentation Deck

The Wolfie Solution

A typical Wolfie transaction

•A customer searches for Thai food.

•She will quickly get 3-4 real-time offers from Thai restaurants in the physical vicinity of where she is located (or where she plans to be will be at some pre-determined time).

•Offers could range from:• 10% off any time;• Free appetizer if you arrive before 6:00 p.m.;• Order one entrée, get a second one for half-

price; and• $10 off any check of at least $50 after 8:00 p.m.

Page 11: Wolfie Investor Presentation Deck

The Wolfie Value Proposition

Wolfie:

Enables merchants to present and modify offers to consumers in real-time and based on specific locations.

Page 12: Wolfie Investor Presentation Deck

The Wolfie Value Proposition

Wolfie:

Is uniquely suited to industries where multiple product / service providers are competing against one another for the same customer (such as retailers, restaurants, hospitality and entertainment industries).

Page 13: Wolfie Investor Presentation Deck

The Wolfie Value Proposition

Wolfie:

Connects local commerce with local consumers on a real time basis. •What you want, when you want it. •Unlike Groupon and other similar competitors, Wolfie engages consumers via immediate communication and real-time local deals.

Page 14: Wolfie Investor Presentation Deck

Competitive Landscape

Wolfie’s closest competitors are:

• Groupon; and• Living Social

Wolfie is a far superior solution due to its disruptive technology.

Page 15: Wolfie Investor Presentation Deck

Competitive Landscape

These competitive platforms are:•Invasive•Inflexible•Not real-time; and •They…

– require a minimum number of customers to buy-in;

– generally feature lower-end quality of merchants ; and

– attract highly price-sensitive consumers in a way that does not engender brand loyalty. Their users are typically only attracted to the discount, not the product or service.

Page 16: Wolfie Investor Presentation Deck

Competitive Landscape

Wolfie does not invade the privacy of prospective customers.

On the contrary, with Wolfie•The customer initiates the search process.•The merchants are able to create or edit their deals on a live, real-time basis, anytime!

Page 17: Wolfie Investor Presentation Deck

Industry Summary

Potential User Growth

Groupon users:•as of December, 2013: 70 million•as of September, 2014: 100 million

Still, Groupon accounted for only 59.1% of the daily deal market. The balance was divided between LivingSocial and their other smaller competitors.

Source: Statista.com

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Industry Summary

Industry Growth

The global mobile applications market continues to grow.

Driven by this trend, market growth in worldwide mobile marketing is forecasted to reach nearly $100 billion by 2021, up from $29 billion in 2016, a 28% growth rate.

Sources: RNR Market Reports and Yahoo Finance

Page 19: Wolfie Investor Presentation Deck

Industry Summary

Industry Growth

The Wolfie disruptive platform is tailor-made to take advantage of this unprecedented rise in the market due since it offers:

•Location-based instant match and deal offer;•Real-time communication abilities;•Integrated, scalable platform;•Non-intrusive approach.

Page 20: Wolfie Investor Presentation Deck

The Market

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The Market

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The Market

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Next Stage

Development Goals Include:

•Creation of API Interface to facilitate instant use of other existing platforms & social integration•Further search algorithm enhancements

Page 24: Wolfie Investor Presentation Deck

Execution Strategy

Execution Strategy – Phase I

•Establish office in the greater Philadelphia/ Delaware Valley region as the effective hub of the current and future regional activity.

•Build a commission-based field force to enroll merchants, with a particular focus on food service, entertainment and other retailers that have pricing flexibility, low variable costs and inventory that can age quickly.

•Develop a marketing program to support field force and register users.

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Execution Strategy

Execution Strategy – Phase II

• Copy the initial rollout model in 10 to 15 major cities in the United States.

• Continue to develop brand recognition through use advertising and PR, both locally and nationally.

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Execution Strategy

Acquisition of Merchants

•Merchants will be pre-loaded into the Wolfie system.

•Merchants will be activated by engagement ambassadors, who will be paid $10 to $15 per activation.

•Engagement ambassadors will explain the program and walk the merchant through the activation process.

•Engagement ambassadors who recruit additional engagement ambassadors will receive overrides.

Page 27: Wolfie Investor Presentation Deck

Execution Strategy

Brand Building to Acquire Consumers & Merchants

• Facebook Ads and other similar social media channels

• Publicity / Public relations

• Select Google Ad Words

• Email Marketing

• Good faith sponsorships of local organizations (e.g.,

Chambers of Commerce, Small Business Associations)

• Commissions to sales people / ambassadors

• Collateral Materials

• Loyalty Programs

Page 28: Wolfie Investor Presentation Deck

Funding

Cash Needs: $10 million

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Funding

Cash Needs For Phase I

Acquisition of merchants $2.3 millionAcquisition of users $3.0 millionMarketing $2.5 millionTech improvements $0.5 millionG&A, including back office $1.3 millionContingency $0.4 million

Total $10.0 million

Page 30: Wolfie Investor Presentation Deck

Funding

Acquisition of Merchants

Objective for Phase I 150,000Expected Average Cost Per Merchant $15

Total Cost $2,250,000

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Funding

G&A – Annual Costs

Rent $100,000Marketing Manager/Marketing Support $250,000Merchant Acquisition Support $200,000Back Office Employees, incl. fringe (6) $350,000Other Office Expenses $150,000Executive Stipends (3 person team) $300,000

Total G&A Cost for Phase I $1,350,000

Page 32: Wolfie Investor Presentation Deck

Our Team

Management Team

Curtis “Chip” Loeb - CEO / CFOA veteran executive of young technology companies, Mr. Loeb has guided startups through the development stage and into the realm of commercial operations. With experience in all aspects of finance and operations, he holds a bachelor’s degree from Washington University in St. Louis and an MBA from Harvard Business School.

Solomon Blisko - COODr. Blisko provides consulting services and expert testimony to government agencies, institutions, insurance companies, and attorneys, with expertise in operations, marketing, strategic planning, organization, and trouble-shooting. A graduate of NYU College of Dentistry and an owner/operator of 3 state-of-the-art dental practices in the NYC area, with multimillion dollar revenues, he retired from his dental practice in 2012, and now focuses exclusively on consulting.

Page 33: Wolfie Investor Presentation Deck

Our Team

Management Team

Todd Glassberg - Co-founder and Chief Marketing OfficerTodd Glassberg has experience in many business verticals accumulated over the past 30 years. He oversees the planning, development and execution of Wolfie's branding initiatives, which will drive user engagement. Mr. Glassberg is respected for his quick grasp of the big picture and his ability to create mutually advantageous relationships that meld technology and business requirements into reusable practical implementations.

Mike Kogan - Co-founder and CTO/Director of OperationsA graduate of Drexel University, Mike Kogan is responsible for leading all aspects of the Wolfie technology, and establishing the company’s technical vision. Using an active and practical approach, Mr. Kogan directs all resources in IT and IO to attain Wolfie’s strategic goals. Mike serves as the interface between internal operations and external stakeholders, making sure Wolfie is developing and moving forward at all times.

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Revenue Model

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Wolfie – The System

FRONT SCREEN –SEARCH DRIVEN

SEARCH SUGGESTIONS

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Wolfie – The System

MULTIPLE SEARCHRESULTS – USER REQUESTSDEAL FROM ALL OR SOME

MERCHANT INDIVIDUALLANDING PAGE

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Wolfie – The System

USER LOG IN DEAL / OFFER ISSUED & TRANSMITTED

SOCIAL SHARING

Page 39: Wolfie Investor Presentation Deck

Wrap Up