Yahoo News DigestGet In The Know In No Time

APP SHARINGZhang Xinyi (Yolanda) 1155066694

1

Introduction Why Using It?

2

3

Limitations & Suggestions

Yahoo News Digest

Introduction1

Yahoo is known as a search engine, which makes it the perfect for bringing news articles from around the app to your pocket.

Yahoo News Digest provides a definitive summary of all the important, need-to-know news. Digests are delivered twice a day. Each story is created from multiple sources, known as “Atoms”, including key quotes, images, videos, maps, infographs and Wikipedia, etc.

2 Why Using It?

Feature

• Choiceness

• Integration

• Brand

• UI

Advantages

Advantages-Choiceness

• The limited content and twice daily delivery schedule.

• It takes a novel and restrained approach in dealing with information overload or what I’ve heard called “info-besity”.

• News Digest uses a mix of algorithms and human editors to select and summarize just nine top or important news stories (categorized) and push those to out twice daily —morning and evening newspaper delivery (8am and 6pm).

Advantages-Integration

• Integrated Internet and multi-media resources.

• Start from the body of individual stories (condensed for mobile consumption). And there are a range of elements or components, called “Atoms,” that help round out the content. These include “key quotes, images, videos, Wikipedia and social media” to meet various needs of the users, like going deep or catching the social parts.

Advantages-Brand

• The coherence of the brand.

• The coherence of Yahoo News Digest: Icon, loading, list style, “you’ve read”,

• The coherence of Yahoo products: the style and color of user interface, glyph icons, etc.

Advantages-UI

• Simplicity & EffectivenessThe display of effective content is close 100%, with no fixed navigation bar and much easier to let users fully focus on the news content itself.

• Unique CharacteristicsPhotos with bias cut, flattening delayering.(compared with other news apps, like NetEase) • Creative share buttonThree clear icons of mail, facebook and twitter.

3 Limitations & Suggestions

• Limited usable range

It only includes news from US. UK. Canada and International.

Suggestions: Extend the range of sources.

Limitations & Suggestions

• Lack of promotion

Few people know about this app. Yahoo hasn’t put much emphasize on it.

Suggestions: Raise product awareness by proper promotion.

• Lack of Interaction

People could not add comments and express their thoughts.

Suggestions: Set up an area for people to discuss.

Limitations & Suggestions

THANKS