Presented by Scott Elliott

Delivering local content direct to

local audiences online.

ON TARGET

The Sites - BCLocalNews.com- Web Papers- BCClassified.com- UsedEverywhere.com- Flyerland

Agenda About Me

The Stuff

We’re a hit

The Demo

Fast Facts

The Numbers

The Value

ON TARGET

Facilitating digital strategies for National and Regional companies and their agencies.

About Me

National Online Account Manager

Dedicated to online advertising.

Direct contact with the design, development, and ad trafficking teams.

Direct contact with 75 BC Publications and their web editors.

Access to a further 80 publications in Alberta and Washington.

Add me!

LinkedIn: elliottscott

Twitter: scott_adsonline

Enjoys holding hands, Long walks on the beach, etc., etc.

ON TARGET

The Value of Black Press

Providing award-winning journalism to over 80 B.C. communities in print and 24/7 online.

Largest locally embedded news contingent in Western Canada.

We use best-of-breed tools. Web ads are served with DoubleClick, and our audience is tracked using Omniture.

All content is produced and updated by our deeply connected local newsroom using a web-first strategy.

Our websites are professionally managed by a core team of experienced New Media experts.

All online advertising accounts are professionally managed by a dedicated online marketing specialist.

Multiple niche sites – free and paid classifieds, real estate, getaways, flyers, coupons, videos, directories, employments, and renovation.National Partnership with Metroland and their online portal Flyerland.ca

ON TARGET

2.4 Average Visits per Visitor

Fast Facts

1,000,000+ Unique Visitors/Month (RON)

3.3 Average Minutes per Visit

7 Total Pages Viewed on Average

4,500,000+ Page Views/Month (RON)

Average user between 25 to 54 years old

Average income $40K - $59,999

ON TARGET

We cover B.C.

LOWER MAINLAND

Abbotsford NewsAgassiz ObserverAldergrove StarBowen Island UndercurrentBurnaby News LeaderChilliwack ProgressCloverdale ReporterHope StandardIndulge MagazineLangley TimesMaple Ridge NewsMetroValley ClassifiedsMission City RecordNew Local HomeNew Westminster News LeaderNorth Shore OutlookPeace Arch NewsRichmond ReviewSouth Delta LeaderSurrey North Delta LeaderThe Tri-City NewsWestEnder

BC INTERIOR NORTH & SOUTH

100 Mile House Free PressArrow Lakes NewsAshcroft Cache Creek JournalBarriere Star JournalBurns Lake Lakes District NewsCaledonia CourierCastlegar NewsClearwater TimesGolden StarGrapes to WineHouston TodayInvermere Valley EchoKamloops This WeekKelowna Capital NewsKeremeos ReviewKitimat Northern SentinelKootenay News AdvertiserKootenay WomanLake Country CalendarLakeshore NewsMerritt HeraldNelson StarOkanagan Falls ReviewPenticton Western NewsPrince George Free PressQuesnel Cariboo ObserverRevelstoke Times ReviewSalmon Arm ObserverSicamous Eagle Valley NewsSimilkameen SpotlightSmithers Interior NewsSummerland ReviewTerrace StandardThe Northern ViewTrail-Rossland NewsVanderhoof Omineca ExpressVernon Morning StarWilliams Lake TribuneWine Trails

VANCOUVER ISLAND

Alberni Valley NewsCampbell River MirrorComox Valley RecordCowichan News Leader PictorialGoldstream News GazetteGulf Islands DriftwoodLadysmith ChronicleLake Cowichan GazetteMonday MagazineNanaimo News BulletinNorth Island GazetteNorth Island MidWeekOak Bay NewsParksville Qualicum Beach NewsPeninsula News ReviewSaanich NewsSooke News MirrorVictoria NewsWhere Magazine

SPECIALTY WEB SITES

BCLocalNews.comBCClassified.com Flyerland.comUsedEverywhere.com BCJobNetwork.comBCLocalHomes.comNewLocalHomes.comBCDailyBuzz.comGetawayBC.comBCLocalBiz.com

More coming soon…

ON TARGET

BCLocalNews.comBCLocalNews.com

Only BC News Video content Community calendar User generated content Question of the week Twitter feed Comics, Puzzles, and more!

The Sites

ON TARGET

Web PapersWeb Papers

“Web First” policy Local news Video content Community calendar User generated content Question of the week Twitter feed Comics, Puzzles, and more!

The Sites

ON TARGET

BCClassified.comBCClassified.com

All classified ad’s go online Advertised in all papers High page view ratio Viewers are looking to buy Target by region, paper and/or category

The Sites

ON TARGET

UsedEverywhereUsedEverywhere

Largest Canadian owned Free Classified Avg 9.5 minutes per visit 6 visits per unique user per month. Advertise by location and/or theme.

The Sites

ON TARGET

FlyerlandFlyerland

Flyers, Brochures, etc.Deals & Feature DealsCouponsBanner, Skyscrapper & BoxProv/National clients are included in Ads/Promos/PR

The Sites

ON TARGET

Flyerland Testimonials“[We are] running in the products section and since they have added a Catalogue/Flyer the page views and sales have almost tripled compared to the month of May and we are only half way through June!”-Sony Canada

Flyerland.ca is a great way for us to have increased exposure for our flyers. Flyerland continues to do a superior job managing our flyers and insuring that the correct version is served up to our customers. We have seen substantial growth in traffic viewing of our flyers with Flyerland.ca and look forward to growing this partnership.- Wal-mart Canada

“Flyerland.ca has provided us with a great service for the last two years. Not only is this a great advertising venue for retailers, but Flyerland.ca continually promotes the site in order to attract new Customers to our flyers. The site is professional looking and is very creditable due to the participation by so many well known companies – but most importantly, the site is extremely user-friendly for new and existing Customers!” -National Sport

ON TARGET

We’re a hit

We use Omniture to monitor our anaytics and Doubleclick to display and monitor our advertisements.

UsedEverywhere and Flyerland use different software and provide us with analytics on a monthly basis or by request.

More then 4 Million

views a month! Not including Flyerland or Used.

Web Site Uniques Visits Views

BCLocalNews.com 122,425 134,251 311,266

BCClassifieds.com 93,927 133,340 1,130,424

UsedEverywhere.com

1,788,700 52,438,780

Flyerland.com 73,057 473,902

Other Specialties 47,147 78,634 234,252

BC North & Central

140,177 199,035 693,740

BC South 133,511 174,924 535,676

Vancouver Island 168,058 215,086 730,845

Lower Mainland 248,718 317,387 1,007,254

April 2010

ON TARGET

Even an unclicked (but viewed) ad can play an important role in promoting your company. A well-designed ad will catch a viewer’s eye and promote brand recognition and brand loyalty.

The Value of CPM

The Black Press network provides naturally targeted and highly desirable audiences/leads.

CPM-based advertising would be more suited for your company or client if your desired keywords are very popular and expensive.

Do you know where ad is being placed? Our content is brand safe. We don’t sensationalize our news. We only publish news that is locally relevant and oriented.

You get what you pay for - invest in quality content, desirable audiences, and valuable leads.

A Cost-Effective Alternative To CPC

Source: http://www.allbusiness.com/marketing/advertising-internet-advertising/2646-1.html

ON TARGET

The Numbers

50,000 Impressions at $15 = $750

500,000 Impressions at $15 = $7500 - 15% Discount = $6375

1,000,000 Impressions at $15 = $15,000 - 25% Discount = $12,750

Ad File Type Banner/Skyscrapper

Box Button (static)

Animated GIF $15.00 $20.00* $12.00*

Flash Ad $22.00 $27.00

Expandable Ad $28.00 $32.00

CPM - Min 50,000 Imp.

*n/a on BC Classified

ON TARGET

Award winning newsrooms. Web first strategy.

Things to remember

Located in more then 80 B.C. communities.

“Flyerland.ca is a great way for us to have increased exposure for our flyers.”

1,000,000+ Unique Visitors/Month (RON)

The Black Press network provides naturally targeted and highly desirable audiences/leads.

Brand safe, locally relevant and oriented content.