C. Schierenbeck

European CommissionEnterprise and Industry

The creative input of creative industries

Carsten Schierenbeck Support for Industrial Innovation – D2


Temple Bar Talks: ‘Enhancing Ireland’s role in European cultural and creative industries’ Dublin, 30.06.2011


...an important part of the economy;

...an asset for the attractiveness of cities & regions;

...abundant in metropolitan areas – but no only there;

...characterised by small and micro enterprises;

...a showcase for dynamic entrepreneurship;

…shaped by different economic activities based on creativity and talent that all exploit intellectual property;

…stimulate innovation in many other sectors;

...in need of committed actors and favourable eco-systems;

...not homogenous and constantly changing.

Creative Industries are... Creative Industries are...


Architecture

Entertainment

Design

Music

Film

Advertising

Arts

Media

Software

Publishing

Creative Industries


Creative industries matter…Creative industries matter…

……for smart growthfor smart growth

software consultancy software consultancy & &

publishingpublishing

……for sustainable for sustainable growthgrowth

……for inclusive for inclusive growthgrowth

architecture architecture & &

designdesign

music, gamesmusic, games&&

videovideo

In EU-27 creative industries offer 6,1 million jobs In EU-27 creative industries offer 6,1 million jobs

and represent 2,7% of GDP (2007)and represent 2,7% of GDP (2007)

44


European Cluster Observatory (2010) Priority Sector Report: Creative and Cultural Industries

Creative industries share of regional employmentCreative industries share of regional employment

European CommissionEnterprise and Industry European Cluster Observatory (2010) Priority Sector Report: Creative and Cultural Industries

Note: Focus indicates how large share of the nation’s total employment the CCI sector constitutes.

National labour markets and CCI focusNational labour markets and CCI focus


Creative industries employment and growth by subsector

Publishing activities

Computer programming, consultancy &

related act

Architectural & eng. act. & rel. tech

cons (weighted)Other creative industries

Advertising

Audiovisual sector, arts and

entertainment, news agencies

-

500.000

1.000.000

1.500.000

2.000.000

2.500.000

3.000.000

0 1 2 3 4 5 6

EU-27 average annual employment growth 2000-2007 (in%)

EU

-26

per

son

s em

plo

yed

(20

08)

Source: Own creation using data from the European Competitiveness Report 2010 http://ec.europa.eu/enterprise/newsroom/cf/_getdocument.cfm?doc_id=6222


5 %

publishing

Software consultancy & supply Consulting engineers,

architects

Advertising

Recreational, cultural, sporting activities (market

firms)

48 %

4 %

7 %

17 %

3 %

3 %

2 %

Source: European Competitiveness Report 2010 using WIFO illustration based on Danish Input-output table by price unit, supply, use, supplying industries.Notes: The numbers represent the share of intermediate production in total production. http://ec.europa.eu/enterprise/newsroom/cf/_getdocument.cfm?doc_id=6222

Supply chain linkages between creative industriesSupply chain linkages between creative industries


Source: http://descargas.turistec.org/mapa_soluciones_I.pdf

turistTEC Balearic Islands cluster map


New types of specialisation emerging from existing competences

BuildingFixtures

Forrest Products

Heavy ConstructionServices

ConstructionMaterials

3. Construction

12. Chemical ProductsOil & Gas

Power Generation

5. Power & Energy

Aerospace

Metal Manu-facturing

ProductionTechnology

AnalyticalInstruments

Automotive

2. Mechatronics

Heavy Machinery

Environmental

Tobacco

ProcessedFoods

AgriculturalProductsFishing

1. Food

Pharma-ceuticals

MedicalDevices

4. Life Science

Communic. Equipment

Information Technology

6. ICT

Jewelry

Leather

ApparalTextiles

Footwear

Lighting

Furniture

7. Fashion & Design

Publishing & Printing

Hospitality & Tourism

Sporting

Entertain-ment

8. Experience Industries9. Transportation

10. Financial Services

11. Business Services13. Plastics

Health

CreativeIndustries

Mapping of Mega-Clusters in Denmark (FORA)


Scope for industrial policy to unlock the Scope for industrial policy to unlock the transformative power of service innovationtransformative power of service innovation

Activity level Firm level (Enterprise)

Sectoral level (Business environment)

Market level

Assimilation policies

- Innovation metrics

- Support to public RTD

- Facilitation of knowledge transfer

- Business incubation, growth support & internationalisation

- IP support and innovation management

- Access to finance and investment readiness

- Sectoral innovation metrics- Technology and service innovation foresight- Cluster mapping and analysis

- Market foresight & emerging industries watch- Industry-led self-regulation, interoperability standards & certification

- Legal & regulatory framework for services (eCommerce)

Targetted policies

- Specific RTD programmes- Promotion of ICT use (eBusiness)- Promotion of new business models in services and new service concepts in manufacturing

- Specific enterprise and industrial innovation support schemes for service firms

- Specific risk financing schemes for services

- Sectoral industry and cluster policy initiatives in service sectors (user involvement, cooperation, cross-sectoral linkages, new forms of clustering)- Public private partnerships demonstrating service and organisational innovation

- Deregulation / liberalisation of specific services- Lead Market Initiatives on new services

Soft & hard infrastructure

- Research institutions for services- Specialised training institutions for services

- Service parks and incubation centres

- Strategic infrastructure projects (e.g. broad-band access, logistic & service hubs) - Living labs, design centres

- Supervisory authority

Horizontal policies

- Tax incentives- State Aids- Public procurement- Education & training

- Entrepreneurship policies for start up‘s- Mobility programmes- Public procurement

- IPR policies- Sector-specific standardisation, such as in ICT

- Internal Market for services (e.g. Services Directive)- Competition policy, including merger controls


Concreteaction I

Public-private partnerships on

vouchers for innovation

support

Concreteaction II

Public-private partnership on

access to finance

Expert Forum on Innovative Creative Industries

Concreteaction III

Public-private partnership on

cluster excellence & cooperation

European Creative Industries Alliance

Aw

are

ne

ss r

ais

ing

Policy Learning Platform

Info

rma

tion

servic

ea

nd

gu

ida

nce


... establish a policy dialogue at European level to design better policies and to make strategic use of initiatives that support creative industries

... raise political awareness of the economic importance of creative industries

... launch concrete actions on better innovation support, access to finance, and cluster excellence & cooperation

... aim to mobilise more and better support to innovation in creative industries (€ 100 M) and create spill-overs into other industries

... inform SMEs about existing and new support relevant to them

... strengthen the role of the creative industries as a catalyst for innovation and structural change throughout the economy

TheThe European Creative Industries Alliance European Creative Industries Alliance willwill


Thank you for your attention!Support for Industrial Innovation Unit,

Industrial Innovation and Mobility Industries DirectorateEuropean Commission, Enterprise and Industry Directorate-General

For more information please contact : [email protected]

http://www.proinno-europe.euhttp://www.europe-innova.eu

http://www.europe-innova.eu/creative-industries

European Creative Industries Alliance – Call for Proposals:http://ec.europa.eu/enterprise/newsroom/cf/itemlongdetail.cfm?item_id=4989

Expert Panel on Service Innovation in the EU (2011) final reporthttp://www.europe-innova.eu/web/guest/innovation-in-services/expert-panel/publications

European Cluster Observatory (2010) Priority Sector Report: Creative and Cultural Industries www.europe-innova.eu/c/document_library/get_file?folderId=261559&name=DLFE-10734.pdf

Creative industries – Selected studies and reports:http://www.europe-innova.eu/web/guest/home/-/journal_content/56/10136/251911

News & Politics

C. Schierenbeck