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Disruption in Media Not the first. Not the last.
Disruption in Media
Shi$s in distribu-on shape the business model
The 40 “golden” years of newspaper profitability was triggered by an earlier media disrup;on: television.
Open distribu;on of the Internet eradicated print distribu;on leverage
1949 1959
Newspapers
TV
Brand & Scope Defining products
in a marketplace of niches
Brand & Scope
Content economy is less about demographics; more about context and relevance
Disaggregated, open, and filled with niche players
Cross-‐subsidiza;on was important for newspapers. Now it’s more difficult
Consider the cost/revenue economics at the segment level
Brand & Scope
In a marketplace rich with niche players, does an all-‐things-‐to-‐all-‐people “portal” product make sense? Might it beSer be thought of as a stable of focused brands?
Q:
Audience Flows & Site Design
Optimizing for multiple entry points
Audience Flows & Site Design
Story Page
75% Home Page
25%
Audience Flows & Site Design
How do changes in audience flows impact site design, or indeed trigger the rethinking the very defini;on of a website?
Q:
Content Architecture
Capacity is unlimited. Creating content is expensive.
Use it all.
Content Architecture
Not about edi;ons. Not about ephemeral streams of ar;cles
It can be a real-‐;me, living resource The story page is the most valuable real estate!
Ephemeral anthrax attack article Persistent anthrax attack resource
Content Architecture
Should we not explore and adopt new approaches that maintain the full expression of a reporter’s efforts in one place behind a persistent URL?
Q:
Style & Form “Every new medium begins as a container for the old”
The right form for the right medium – long, short, other
The evolu;on of the social network post
Effec;ve user of embedded links and footnotes
Properly tuning for search Leveraging rich media when it makes sense
Style and Form
In a culture of bullet points, updates, and posts, are there approaches to conveying in-‐depth journalism that move beyond the current templates?
Q:
Computational Journalism
Big data. Smart data. Knowledge.
Computer programming to mul;ply the value of a reporter’s efforts
Inves;ga;ve reports wriSen with Fusion tables and query strings
A logical part of the resource mix
Computa;onal Journalism
Can computa;onal journalism be used not only to help with stories but eventually become persistent, automated inves;ga;ve reports?
Q:
Reporter’s Tools Getting the most out of a most
precious asset
Reporter’s Tools
Since the medium can accommodate the full expression of a reporter’s work, is there not huge value in developing tools to op;mize a reporter’s efforts?
Q: 2.0
Organizational Roles
The right approach for the right medium at the right time
Organiza;onal Roles & Workflow The role of a reporter when tools, ;ming and procedures are different
The role of an editor in an edi;on-‐less environment with mul;ple forums to engage
The use of different resources from computa;onal journalists to the trusted crowd
Organiza;onal Roles & Workflow
Given current and future advances in how news is gathered, organized and presented, does that not require a complete “digital first” rethinking of editorial roles and workflow? . . .
Q:
Organiza;onal Roles & Workflow
. . . Are there new approaches that let news organiza;ons leverage the assistance of the trusted crowd? . . .
Q:
Organiza;onal Roles & Workflow
. . . Might we benefit from systems that allow small news orgs to collaborate and work together?
Q:
Culture of Innovation It is not a luxury.
It can’t be intermittent.1 It must be part of an organization’s DNA.2
1. Cycle of change is too rapid 2. No, it’s not a Chief Innovation Officer!
Culture of Innova;on
How do we staff news organiza;ons with the right resources and the right mindset to imbue constant innova;on into the culture’s DNA and into the role of every par;cipant?
Q:
A Different World Quality journalism is more
important than ever
A Different World
The Internet can offer support any opinion, belief, or fear and give it greater volume
We can no longer say, “trust us because you should trust us.”
We need new methods, new forms, new tools
A Different World
Can journalism’s future be stronger and beSer than its past?
Doesn’t it have to be? Isn’t that why we are here?
Q:
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