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unknown college studentsource: brian stelter, new york times
» If the news is important it will find me. «
US-WERBEVOLUMEN SOZIALE NETZWERKE
Quelle: eMarketer 2010
0
1
3
4
5
2,5 3,34,3
20092010
2011
in Milliarden US $
KUNDEN ORIENTIERUNG
59%20%
16%
5%
immermanchmalnieunentschlossen
BEVOR ICH ETWAS KAUFE INFORMIERE ICH MICH ONLINE
source: fittkau & maaß 2009
MonitoringSocial Networks
What‘s mytargetgroup?
Where is itactive?
What actions? What channels?
What are my goals?
Creatingthe channels Content Continuity
liste
npl
anen
gagePLANUNGS PROZESS
source: ethority