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8th International Symposiumon Online Journalism
University of Texas at AustinMarch 30-31, 2007
Ismael NafríaContent Deputy Editor, Prisacom/ELPAIS.com
1.Organization2.User participation3.Video
1.Organization
Prisacom: · Internet company of Spanish Grupo
Prisa· 8 media sites:
· ELPAIS.com · as.com· CadenaSer.com · CincoDias.com· los40.com · EP3.es· Cuatro.com · plus.es
Prisacom: · Around 200 people in total · Around 100 in Content Department:
Each online media has a specific team, and there is also a common central online newsroom
· 2006: 30 Million € revenues (+42%)· 2006: profitable for the first time· National and international awards (3
EPpy last two years)
EL PAÍS / ELPAIS.com· Same location, different teams· Coordination at the top level· Internet is a different media:
different rules, different languaje, different time, different users, different goals, different professional profiles, different ads…
· COORDINATION and COLLABORATION, but not INTEGRATION
ELPAIS.com· January 2007: 7 Million unique users· 600-700,000 daily
2. User participation· True believers (7 years)· 6 staff + 6 collaborators· Around 18,000 inputs daily:
· Polls (7,000)· Forums (3,000)· Readers Sentences (2,000)· Comments in news (1,500)· Comments in blogs (600)· Questions Digital Interviews (500)· Others: news corrections, chat, emails…
· Yo, Periodista
2. User participation· Around 600,000 monthly unique
users· Around 10% of total users
· EP3.es· One third of contents, user generated· 2 music CDs (60,000 downloads)· 1 comic
2. Video· Big change this last years· Multimedia department: 6 people· News agencies, CNN+, Cuatro, own
videos· Different!· Integrated and specific section· Around 40 videos daily· Several million each month
