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2010 PROJECT REVIEW

& RESULTS

The “Top 10” Student Finalists in the “Motivate Michigan” competition represented the following Colleges and Universities:

for Economic ImpactA Corporate Sponsored Collegiate Competition

U of M WMU U of D Mercy MTU WSU Kettering St. Clair CC LSSU

PROJECT REVIEW & RESULTS

CONTENTS

3 Objectives & Overview

6 Sponsors & Partners

8 The “Final 5” Event

10 Media Coverage

16 Total Audience & Impact

18 Winning Idea

19 Relevancy

20 Planning Committee

21 Appendices:• Press Release• Email blast• PSA

Page

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PROJECT OBJECTIVES

• Uncover Breakthrough Ideas to Help Improve the Michigan Economy

• Leverage the Investment in our College Students in the State

• Rekindle the “Innovative Spirit” within Michigan

• Do Something Positive in an Environment of Negative News and a Challenging Economy

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2010 PROJECT OVERVIEW

• Online Competition for College Students Launched

• 280 Ideas Submitted

Committee Selected the “Top 10” Ideas based on…1. Impact on Michigan Economy2. Feasibility for Implementation3. Creativity & Innovation

• Public Voted Online for the Best Idea• 4,670 Votes Received

• “Final Five” Students Presented Ideas to Panel of Judges

• Winning Idea Selected - “Thunder Down Under”, Underwater Turbines – Alternative Energy

• Media Partners featured students online, in print, and on TV

• Winning Idea presented to Leaders in State

...

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ENDORSEMENTS“The Motivate Michigan Initiative is a unique competition… we encourage as many people as possible to participate.” The Honorable Governor Jennifer M. Granholm

“… Using the intellectual power of college students will bring a fresh perspective… There is great potential to

be had in this truly innovative program.” Senator John Pappageorge, 13th District

“… I challenge all students in Michigan colleges and universities to push-the-envelope of Creativityand submit their ideas.” Dr. Michael Boulus, Executive Director, Presidents Council, State Universities of Michigan

“The Motivate Michigan initiative is a unique project… Usually we tell our students what to do;

this project requires us to listen.” Ken Rogers, Executive Director, Automation Alley

“… we are proud to partner with Motivate Michigan to help transform Michigan’s economy.”Beth Chappell, President & CEO, Detroit Economic Club

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PROJECT SPONSORS

Gold Sponsor:

Silver Sponsor:

Bronze Sponsor:

Additional Sponsors:

Scholarship Fund: $50,000 + MET “multiplier”

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PROJECT PARTNERS

Founder and Project Manager:

Media Partners:

Online Contest Partner: Non-Profit Partner:

Other Partners:

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THE “FINAL 5” WINNERS

1st Place: University of MichiganTarun Koshy & Nic Williams“Thunder Down Under” Underwater Turbines –Alternative Energy

2nd Place: Western Michigan UniversityJacob Berkey & Kylie Vasa

“Financial Literacy Pilot Program”

4th Place: Michigan Tech. UniversityDavid Kossak

“Maple Syrup – Using Michigan’s Natural Resources”

3rd Place: University of Detroit – MercyAllison Bray“Michigan Pride Consumer Action Plan”

5th Place: Wayne State UniversityAnthony Leo“Michigan Card”

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THE “FINAL 5” JUDGES

On May 24, 2010, the “Final 5” Students in the Motivate Michigan competition presented their concepts to a panel of judges at the Rock Financial Showplace in Novi, Michigan. Judges are pictured above and highlighted in red below.

Back row: Trey Fabacher, VP & General Manager, WWJ-TV CBS Detroit; William Hazelton, Senior VP, CIBER, Inc.; Armen Kabodian, VP, CIBER, Inc. and Motivate Michigan Committee Chairman; Ken Theis, CIO and Director, Michigan Department of Technology, Management & Budget; Michael Boulus, Executive Director, Presidents Council, State Universities of Michigan.

Front row: Lisa Dancsok, Executive VP, Michigan Economic Development Corporation (MEDC); Eileen Ashley, Wealth and Institutional Management Division Managing Director, Comerica Bank; and, Carol Cain, Senior Producer, CBS Television Stations & Detroit Free Press Columnist and Moderator of Motivate Michigan “Final 5” Event.

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...

May 30, 2010

April 25, 2010

Average Circulation:Over 500,000 readers for each Sunday edition

Estimated Number of Readers for 3 articles:1,500,000 readers / impressions

Media Coverage: PRINT

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Media Coverage: TELEVISION

Saturday, February 13

Special Guest:Thomas D. Ogden,

President,Comerica Bank

Sunday, April 18

Special Guest:Caroline Chambers,

Vice President,Comerica Bank &

President, Comerica Charitable

Foundation

Saturday, June 5

Carol Cain (CBS) and Contest Winners: Nic Williams (U of M)

and Tarun Koshy (U of M)

CBS-TV Campaign Reached Over 1,000,000 Households

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Media Coverage: TELEVISION

Promotional Spots

Promo #1 Featured Armen Kabodianand The Motivate Michigan Project

Promo #2: Encouraged Students to Submit Ideas Online

Promo #3: Encouraged Public to Vote for Favorite Idea

Promo # 4 Featured Motivate Michigan Winners Tarun Koshy & Nic Williams

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www. .org

• Received 672,538 hits on Web Site

• All logos have links to all Sponsor and Partner Web Sites

• Designed by Comerica Bank and CIBER, Inc.

• Online Contest and Hosting Services provided by Exposure Marketing in Auburn Hills, MI

• Students submitted their ideas on this site, and it was utilized for online public voting

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Viral

Email

“Web 2.0” Media Coverage

BLOG On March 3, 2010

Email blast to over 1,000 admin. & staff at colleges and universities in MI – sent forward to thousands of students throughout state

Contacts, posts, networking

Friends, facts, and features on

Many tweets on

Videos posted for the “Top 10” Student ideas

Multiple Press Releases to Media Outlets in Michigan

Public Service Announcements on

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Local & Campus Media Coverage

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TOTAL AUDIENCE(estimates)

• Three articles in the Sunday Detroit Free Press 1,500,000

• CBS Television Stations (CW-50 & WWJ-TV) 1,000,000 Three Television Shows Hundreds of TV Promotional Spots WWJTV.com & CW50Detroit.com

• MotivateMichigan.org Web Site 672,538

• WWJ Radio Public Service Announcements (30) 150,000

• Web 2.0 (LinkedIn, Facebook, Twitter, YouTube) 25,000

• Viral Email blast to College campuses 10,000

• Local & Campus Media Coverage 5,000

ESTIMATED TOTAL AUDIENCE / IMPRESSIONS 3,362,538

Anthony Leo from Wayne State University presents his concept at the Motivate Michigan “Final 5” event on May 24, 2010. Comerica Bank (Gold Sponsor) signage was prominently displayed during the event.

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IMPACT

• Brand Exposure for Sponsors

• Scholarships for Students

• Economic Improvement Ideas

Comments from the Students:

“Thank you so much for the opportunity to

participate in this contest!  The money will really help me

with my nursing school! …This really was a blessing

to me and my family." 

“Thank you for giving meand the other entrants an

opportunity to express our ideas for the future of Michigan.”

“I hope you continue to encourage Michigan's college students to

think about the future of our state for a long time to come.”

“This has been a wonderful opportunity. I'm so glad to have been

a part of it.”

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Winning Idea: Underwater Turbines

http://www.youtube.com/watch?v=nLFiaRWFUs4&

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RELEVANT IN OUR CULTURE

American Express initiative:

• Corporation Funding• Consumers Voting• Volunteers Earning Points

Pepsi Refresh Project:

• Pepsi Donations• Requesting Ides for “Positive Impact”• Consumers Voting

Disney “Give a Day. Get a Day”:

• Encourages Consumers to Volunteer (1 M have)• Free Day at a Disney Park

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PLANNING COMMITTEE

Dale Rinke, Armen Kabodian, John Peppes, Vicki Hickman

Thank you for yourSponsorship and Support!

For additional information: info@MotivateMichigan.org

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Appendix A: Press Release

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Appendix B: Email Blast

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Appendix C: PSA