“eighty percent of success is

showing up.” —Woody Allen

“There are no

accidents in life.”

— Master Oogway (from the movie “Kung Fu Panda”)

Yellow Boat Project

Little things can change this nation

Jay JabonetaFire Starter, Philippine Funds for Little Kids

The Yellow Boat ProjectThe Main Ideas

• Community-driven. Crowd-funding. Crowd-sourcing.

• The project as a ‘virus.’

• You can start your own mini-project, right NOW!

IT IS NOW SO EASY TO BE CONNECTED…

These are just some of the people I’ve met on online channels.

"If you think you're too small to have an impact,

try going to bed with a mosquito in the room."

- Anita Roddick, Founder of Body Shop

ONE goal:

Build a boat.

It all started in October 2010 with a single conversation…

The result in 5 months…

1 yellow boat…

200 school bags with school supplies

1 medical and dental mission

1 organization devoted to Layag-Layag

The result in 10months…

In 10 monthsZamboanga

• 2 yellow boats (motorized; can accommodate 20 kids per ride)

• 400 school bags with school supplies

• 3 medical and dental missions

• 1 plastic bottle light bulbs project

• 2 book donations

• 1 organization devoted to Zamboanga

• 12 college scholars

Masbate

• 25 yellow boats (1 motorized)

• 1 makeshift classroom (4 rooms)

• 300 school bags with school supplies

• 1 medical and dental mission

• 1 book donation

• 1 organization devoted to Masbate

• 1 600-meter water pipe

SOCIAL MEDIA BUILT OUR BRANDOne Facebook status

Friends’ re-posts

Bloggers started writing about it

One blogger celebrated his blog’s anniversary by doing another fund-raising drive

TV, Radio, Print started to notice

We have come to believe that we can build…

• A community-driven “living” network for a new brand of volunteerism.

A living network that gives individuals and organizations:

• A chance to help build healthy communities.

Sharing

Something happens

Mainstream

Hour 0

Hour 6

Hour 12Hour 18

Blogs

Hour 24

Search

Editorial

How “news” can spread these days

Micromedia

“I alone cannot change the world,

but I can cast a stone across the waters to create many ripples.”

― Mother Teresa

Spinning the WEB of goodwill…

Adapted from the Dragonfly Effect

Develop a clear goal.There is elegance in simplicity.1

•FOCUS

Reverse the rules. How might others might address the challenge? Do the opposite. 2

•GRAB ATTENTION

Tell a good (truthful) story. Tell stories that connect on an emotional level. 3

•ENGAGE

Design for collaboration.Enable others to contribute and choose their own weapon.4

•TAKE ACTION

Drop a stone in a bucket and the

ripples radiate out.

FINAL THOUGHTS…

Most revolutions are sparked by the actions of a few ordinary people.

A personal request:

1) Invite us to share our story to other organizations and help us spread our story

2) Support our dream to help all kids who swim to school in 12 months

3) Buy a copy of Readers Digest’s October 2011 issue4) Vote for us to be the Liberal Project at

http://www.fnf.org.ph/theliberalproject/index-vote.php?v=22

Like us on http://www.facebook.com/philippine.funds

If you want this presentation…

Email: jayjaboneta@gmail.com

Website: www.jayjaboneta.com

Twitter: twitter.com/jayjaboneta

Facebook: www.facebook.com/jay.michael.jaboneta

Thank You!