Healthy or sick? Healthy or sick?

The pros and cons in health journalismTallinn 11.6.2012

0 Suomen Lääkärilehti (Finnish Medical Journal) since 2000

Books:0 Syntymätön –Tietoa ja kokemuksia

keskenmenosta, Kirjapaja 2007 0 Nainen keskellä elämää

(Vainikainen&Järvi), Otava 2008, 0 Hilmapäivät – Vertaistukea

vaihdevuosiin (Riitta Väisänen &Järvi&LeaGeselle),Otava 2009

0 Asiantuntijan mukaan– Viestintäopas media-ajan asiantuntijoille (Järvi&Vainikainen), Enostone 2010

0 Media terveyden lähteillä – Miten sairaus ja terveys rakentuvat 2000-luvun mediassa (Health sources and Media forces)

- Doctoral dissertation, JKL univ, 2011

Ulla Järvi - who?

Health journalism – Science0 Research result 0 Enlightment

Health journalism - News0 Desease reporting: ”The

first swine flu death in Finland”

0 Health policy news: ”There are more doctors now”

Science journalism – Stories0 My story 0 Ordinary people as an excample

Journalism is changing0 Society has medialized; more

often things has turned to be media related

0 Journalism has personalised; even journalist can be a brand

0 Science and health – more often question of economy

0 The role of internet has streghtened, which has changed the old power relations

”Doctor offers common sense” (The country doctor Tapio Kiminkinen has become very popular tv-star and lecturer)

All knowledge – as valuable?

0Scientist makes research, public make comments

0Experts: Journalists want more often opions, scientific facts are not enough

0Experts: Social media and conversation groups limit the will to speak to media (vihapuhe = hate speech)

”Is anybody home?” – Scientists has found marks of potential life in Mars. Newspaper asks from citizens if they believe on these results

”The lively relationship with readers…”

• Media live for facts, BUT dry facts need nourishing: story telling, entertainment, hard feelings

• Media has faced the competition of people´s time – we all are more strict what comes to our own time

”It was a totally surprise – The false of the fake doctor”

”More often a doctor hangs on a drug hook”

My health– the most important value

0Personal health has become the most important value to Finnish people (Tampere uni, research 2007)

0One possible reason: healt news has increased0Actually we don´t know, because health journalism

is understudied; but at least life style stories has increased

0Media do not create values, rather try to shows them

0Media is the ”Public Sphere” and with this task comes the response of value maker

Media shows US

0 WE live health and right way, so we can wait for prices, which don´t belong to the OTHERS

0 WE can´t be pursued to live in certain ways, but somehow WE know the right lifestyle

0 The OTHERS, who they are? - Heavy drinking oldies /pregnant mothers, teenagers, unemployments…

”Excersice and food are the new marks of Finnish social class ”

Risk persons –the risk for Economy0 Health journalism is full of

threathful rethoric: ”If we don´t do anything, Finland collapse because of overweight oldies”

0 The threath to Economy gives the rights to strict laws and orders

0 Pre-diseases: pre-diabets, presenteism

0 Who got the benefit?

”Too fat for work”

”A Human Body is not ßa part of the Production or a nest of the Sickness, but the home of Human Being.”Ihmisen ruumis ei ole tuotantoelämän ratas eikä sairauden pesä, vaan ihmisen koti. (Filosofer Jaana Hallamaa 2004)