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BRIDGING GAPS, MAKING CONNECTIONS
UKMW15 Museums on the Web
Bridging the gap
Exploring new ways to engage new audiences
with Leicestershire’s collections
Guest Curators
Curate and publish a series of images
as digital exhibitions that
would be published on social media
platforms
Why social media?
We wanted to be where our
audiences were
High engagement rate
Increase in social media referrals to main sites
Other platforms didn’t perform so well
What happened?
What we learned
Experimentation is key
It’s about engagement not broadcasting
Digital vs Physical
What Next?
More content
Other collections + New platforms
Social Media Strategy
Ideas Generation
Digital Modelling
Battle Vortex
Sole2Soul
Leicestershire Heritage Trails
QUAD developed low-cost solution
Staff engaged thorughout process
3D models posted on Sketchfab
Created virtual museum for Oculus Rift
Digital modelling
Battle Vortex
Gaming techniques to engage visitors at
Bosworth
Testing new wearable tech
Sole2Soul
Storytelling project
Creative writing response to exhibits
Deepen audience
engagement
Leicestershire Heritage Trails
Connecting collections and place
Walking and bus trails
iBeacons
What we learnedIt’s not all about
the tech
We need to work with others but
also develop our own skills
How do we bridge the digital gap?
Needs to be part of oureveryday work
Workforce development
Buy-in needed at all levels
Commit resources
fashionindetail.tumblr.comsymingtoncorsets.tumblr.comhttps://sketchfab.com/lcc
Alison Clague
www.connect-curate.com
