DCONCEPT PITCH DECK

ETHNIC MEDIA MADE TO ORDER

TABLE OF CONTENTS What's EMMO & Why? 3 Who EMMO Is For? 4 How Does EMMO Work? 5 Short/Long Term Goals 6 Startup Costs & Revenues 7 Target Audience 8

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EMMO TABLE OF CONTENTS♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦

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Membership to the EMMO Network will be free. Although, contributing artists will be required to meet minimum guidelines and criteria. The EMMO brand has the registered domains: e-m-m-o.com & emmonetwork.com.

What's EMMO & Why?EMMO (pronounced i'mo') stands for Ethnic Media Made to Order. It's a social commerce platform conceived primarily for professional artists, musicians, filmmakers, and designers of African and Latino heritage. It’s a comprehensive network designed for creative professionals of color to display and sell their work, exchange ideas, and network. Artists and their supporters may join for free either as a contributor, buyer, or consultant. EMMO aims to empower artists from these socially-disadvantaged communities by:

♦ Creating a fair & balanced representation of artists of Blacks and Latinos in various media forms, namely print, music, film, and web.

♦ A platform in which artists from communities of color can control the content and their image.

♦ An economic opportunity for struggling artists to sell their work and advertise their talents.

♦ An environment for artists to network, exchange ideas, and collaborate on new projects.

Membership to the EMMO Network will be free.

EMMO WHAT'S EMMO/WHY?♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦

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EMMO WHO EMMO IS FOR?♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦

Who Benefits From EMMO?

Membership to EMMO will occur in 3 categories:

(A) Contributors: These are the artists who submit digital content for sale. The contents will fall into either of four categories: (1) visual/print, (2) music/sound, (3) web/new media, (4) film/photography.

(B) Buyers: This can be artists and the general public. Contents will be strictly downloadable.

(C) Consultants: These are contributors of non-artistic contents, such as talent agents, bloggers, and more.

Preferred Creative professionals:Visual/Print: Graphic Designers, Illustrators, Painters, Photographer, eBooksMusicians: Vocalists, Instrumentalists, Beatmakers, Voice-over Actors, ProducersActors & Filmmakers, Animators, Special Effect Artists, Costume Makers, Makeup ArtistsWeb Designers, New Media, App Developers

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EMMO HOW DOES EMMO WORK?♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦

How Does EMMO Work(1)Registered artists contributing to the EMMO platform would upload samples of their work via cloud server.

(2)Submitted content will be available for viewing and purchase on the artist personal EMMO page.

(3)Buyer will be taken to a secure check-out page.

(4)After purchase, the buyer will be given a link to a the cloud server to proceed with downloading content.

(5)Artists will be compensated based on a 30-day sales cycle. The revenue will based on a 60/40, 70/30, 80/20, or 90/10 profit-sharing ratio, depending on the content. The artists get the larger percentage.

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EMMO SHORT TERM/LONG TERM ♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦

Short Term Goals ♦ By its third year, the EMMO site will feature already-made movies and TV shows from Latin American, Africa, and the African Diaspora.

♦ Some content will be streamed for free with intermittent ads; while other, more exclusive ones will be on pay-per-view.

♦ The programs will be dubbed into the major languages of English, French, Spanish, and Portuguese, when necessary. This will also create a job opportunity for voice-over talents.

Long Term Goals♦ By its fifth year of operation, the EMMO Network will not only be a distributor of ethnic-based content―but also a producer.

♦ EMMO will create original programs, series, and documentaries which will be accessible on a monthly subscription basis. Voice dubbing will also be available into foreign languages. This is another work opportunity for artists aspiring to be in the film industry.

♦ By year 7, EMMO will engage in developing and managing new and existing recording artists in the area of world music.

EMMO's business concept & marketing strategy is a combination of different Internet-based business models in the areas of stock imagery, ecommerce, social media, media streaming, & downloading services:

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EMMO STARTUP COSTS & REVENUES♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦

Startup Expenses: $25,000Initially, EMMO will operate mainly from a virtual space, with a small, mostly part-time staff working from home.

♦ Paying Staff & Consultants $15,000♦Cloud Server Service $2,000♦Online Advertising $2,000♦Outsource Services (Legal, Accounting, etc.) $2,000♦Temporary Space Rental $1,000♦Electronic Equipment & Software $1,000♦Stationery Supplies $250♦Web Hosting Service $250♦Occasional Travel to Events $1,000♦Miscellaneous $500

How's EMMO to be Financed?

(1)EMMO and the artists will agree to an 60/40, 70/30, 80/20, or 90/10 profit sharing of sold content, depending on the content. The larger portion will go to the artists.

(2)Through the availability of ad space on the main site.

(3)Via corporate partnerships with social media outlets such as Facebook, Twitter, YouTube, Vimeo, and Dailymotion.

(4)Joint-ventures with local promoters and organizers of cultural events such as concerts, festivals, etc.

EMMO's business concept & marketing strategy is a combination of different Internet-based business models in the areas of stock imagery, ecommerce, social media, media streaming, & downloading services:

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EMMO TARGET AUDIENCE♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦

Target AudienceEMMO will target 2 groups of people:

(1)Primary: The global population of persons of African and Latino heritage. This will make up the core contributors.

(2)Secondary: General market of buyers and supporters of ethnic culture, regardless of ethnicity.

This presentation was prepared for EMMO, by its founder Jean Marseille. He can be reached at 917-346-5229 or email jmarseille@e-m-m-o.com

Global Black & Latino Stats___ (1 million+)

African-Americans 42 million

Afro-Canadians 1 million

Afro-Caribbeans 28 million

Africans 1 billion+

(including Arabs)

Latin Americans 650 million

(including United States)

France circa 5 million

United Kingdom________ __________ 2 million______

Total 1,728,000,000

Targeted reach of 2% of total population by 5 th year = 34,560,000

Targeted conversion rate * of 1% of those reached by 5 th year = 345,600

*Conversion rate refers only to the primary contributing group. The conversion rate for potential buyers is more dynamic, as it consists the primary and the general market.

Note: The preceding data did not include the following subgroups: Afro-Arabs in Western Asian; Aboriginals and Polynesians in the South Pacific region. The numbers for those subgroups were not available when this research was conducted. Remember, the data only counted the primary target audience. The findings can easily be confirmed on Wikipedia.