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[FTU Presentation][KTDN07] Brands

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BRANDS

BRANDS

AGENDAWarm-upRound 1Round 2Round 3Round 4Final Round

WARM-UP

RULES10 logos of Microsoft CorpEach brand will show within 3 secondsGuess the name of the brands as much as possibleThe group which has the most correct answers will start the round 1 first

WARM-UP

WINDOWS

OFFICE

MICROSOFT

XBOX

SURFACE

ZUNE

SKYPE

VISUAL STUDIO

BING

ONENOTE

ROUND 1

Each team will choose 5 people.The presenter will give 1 peice of PAPER for the first player. This paper will have EXAMPLE containing NEW WORDS which are WRITTEN on the slide.The First one will remember example and transfer for the next player ,to the LastThe LAST player will write up example on the board, then RUNS BACK TO THE FIRST LOCATION to continue the SECOND tramisstion

Rules

WordsPronunciationExampleENDORSEMENT/nds.mnt/Artists and athletes canearna lot of frombrands and product endorsements.BEACON/bi.kn/A brand is a kind of beacon in the darknessBRAINSTORM/bren.stm/Remember allideasare welcomed - sostartbrainstorming!LIFECYCLE/lafsa.kl/Bycontrolling priceof the product,thecompanycanmaximize salesat everystepof the product'slifecycleNEWNESS/nuns/To make your brand different, you have to look for newness.

ROUND 1

WHAT BRANDS WOULD SUCCESSDED THANK TO PRODUCT ENDORSEMENT?

WHAT BRANDS WOULD SUCCESSDED THANK TO PRODUCT ENDORSEMENT?

WHAT BRANDS WOULD SUCCESSDED THANK TO PRODUCT ENDORSEMENT?

WHAT BRANDS WOULD SUCCESSDED THANK TO PRODUCT ENDORSEMENT?

WHAT BRANDS WOULD SUCCESSDED THANK TO PRODUCT ENDORSEMENT?

WHAT BRANDS WOULD SUCCESSDED THANK TO PRODUCT ENDORSEMENT?

WHAT BRANDS WOULD SUCCESSDED THANK TO PRODUCT ENDORSEMENT?

WordsPronunciationExampleCONTINENT/kntnnt/Thecompanyhasproduction plantsin every continent except AustraliaSHRINKING /rk/As Heinekens customers get poorer, Heineken find its market shrinkingESTABLISHED/stb.lt/An established product is one that well-knownTAKE-UP/tek.p/We arecallingforgovernmentactiontoimprovethe take-up of statebenefitsMOMENTUM /mmen.tm/We continue tobuild momentum in our quest togrowour businesses

ROUND 1

ROUND 2--- LISTENING ---

LYRICSWe can share a love ...Oh my .. tell me whenTo a joy .. compareSay its me that you ....Oh . tell me whendivineloverbeyondadoredarling

LYRICSTelling me just what a .. I've beenLooking for a new startAlong with her she took my I wish that it would go and let me cry in ..foolheartvain brand

Whats the difference between a brand and a logo?

Your logo is a graphical representation of your brand.Its the main visual ambassador of your brand, and the entire basis of your visual brand image, or your corporate identity.

A brand is really nothing more than a thought. The thing of customer, industries, employees, partners, vendors, contractors.

Whats the difference between deliberate branding, and branding by default?

When you allow your brand to be determined by other peoples opinions, thats branding by default.

But when you project your future image so others can see it, and feel it, and believe in it - thats deliberate branding

ROUND 2--- LISTENING ---

ROUND 3---READING---

A wine to your taste?There are very often strong opinions expressed about what makes a good wine. At a simple level, a good wine is one that you enjoy drinking. But why do you prefer one wine to another? Read what a professional wine taster says on the subject.What do wine tasters look for in a glass of wine? Balance is probably the easiest answer. But balance of what with what? That is the tricky thing.First of all, to judge a wine there are three basic senses that have to be employed: the sense of sight, the sense of smell, and the sense of taste. Of these three, taste is by far the most complex, but sight and smell are powerful. The wrong colour or the wrong smell enable a wine to be discarded without taste even being involved.

A wine to your taste?There are very often strong opinions expressed about what makes a good wine. At a simple level, a good wine is one that you enjoy drinking. But why do you prefer one wine to another? Read what a professional wine taster says on the subject.What do wine tasters look for in a glass of wine? Balance is probably the easiest answer. But balance of what with what? That is the tricky thing.First of all, to judge a wine there are three basic senses that have to be employed: the sense of sight, the sense of smell, and the sense of taste. Of these three, taste is by far the most complex, but sight and smell are powerful. The wrong colour or the wrong smell enable a wine to be discarded without taste even being involved.

John's Keys to Success

John is an incredibly accomplished and successful businessman. As such, he is quite popular as amentor. He enjoys showing young professionals the ropes. The first thing he says is that his career has certainly not always been smooth sailing. In fact, he learned a number of lessons along the way. "First and foremost," John said "don't believe that success is ever mana from heaven." He said that everyone he had met had a similar rags to riches story, and that a lot of hard work had gone into the success.Franklin went from .in his life. He started with nothing and ended up a very rich person.

My boss me..at work because it was my first week.

John's Keys to Success

John is an incredibly accomplished and successful businessman. As such, he is quite popular as amentor. He enjoys showing young professionals the ropes. The first thing he says is that his career has certainly not always been smooth sailing. In fact, he learned a number of lessons along the way. "First and foremost," John said "don't believe that success is ever mana from heaven." He said that everyone he had met had a similar rags to riches story, and that a lot of hard work had gone into the success.Franklin went from rags to riches in his life. He started with nothing and ended up a very rich person.

My boss show me the ropes at work because it was my first week.

Sales of the worlds largest soft drink manufacturer, Coca Cola, have hit a slump. Although the beverage giant has been industry leader for generations, profit figures and sales forecasts announced yesterday were lower than expected. Cokes shares suddenly seem to have lost their fizz. The future too doesnt look so bubbly either, with demand expected to decrease for its 400 products in many of the 200 countries in which Coke operates. It seems the future is not carbonated.Soft drink manufacturerSlumpLost their fizzBubbly

gone flatcarbonated beverage makerslide

Sales of the worlds largest soft drink manufacturer, Coca Cola, have hit a slump. Although the beverage giant has been industry leader for generations, profit figures and sales forecasts announced yesterday were lower than expected. Cokes shares suddenly seem to have lost their fizz. The future too doesnt look so bubbly either, with demand expected to decrease for its 400 products in many of the 200 countries in which Coke operates. It seems the future is not carbonated.Soft drink manufacturerSlumpLost their fizzBubbly

C. beverage makerD. slideA. gone flatB. carbonated

Apple has overtaken Google to become the most valuable brand in the world. This is according to the analysts Brandz, who (1). their annual Top 100 ranking of the worlds most valuable brands. Apples brand is estimated to be worth more than $153 billion. The tech company knocked Google (2)the number one position. Google had occupied the top spot for the previous four years. Apples new ranking consolidates its position as the top-valued technology company on the stock market. Apples success is due to the popularity of its pioneering and market-leading products. It released its iPad in 2008 and the tablet has become one of the most popular (3)..on the planet.

1. A. compost B. compile C. compute D. complain

2. A. off B. over C. through D. above

3. A. widgets B. gadgets C. apps D. add-ons

Apple has overtaken Google to become the most valuable brand in the world. This is according to the analysts Brandz, who (1). their annual Top 100 ranking of the worlds most valuable brands. Apples brand is estimated to be worth more than $153 billion. The tech company knocked Google (2)the number one position. Google had occupied the top spot for the previous four years. Apples new ranking consolidates its position as the top-valued technology company on the stock market. Apples success is due to the popularity of its pioneering and market-leading products. It released its iPad in 2008 and the tablet has become one of the most popular (3)..on the planet.

1. A. compost B. compile C. compute D. complain

2. A. off B. over C. through D. above

3. A. widgets B. gadgets C. apps D. add-ons

McDonalds is one of the most famous brands in the world. It of worlds hamburger largest is chain the restaurants with 31,000 eateries. It operates in 119 countries, serving 47 million customers a day. The company employs over 1.5 million people. The business began in 1940 when brothers Richard and Maurice McDonald opened their first restaurant. In 1948, they introduced the "Speedee Service System" which started the modern fast-food phenomenon. The golden arches trademark was introduced in 1962. McDonalds has rarely been out of the headlines for controversies over its unhealthy menus and working conditions. The term "McJob" was added to Merriam-Webster's Dictionary in 2003, meaning paying job a low that requires little skill and provides little opportunity for advancement.

ROUND 4---SPEAKING---

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