Innovation Journey, Innovation system for agricultural sector, Component, System, Values
1
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Innovation Journey
Pantapong Tangteerasunun Nataional Innovation Agency
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#1 Change | Globalization | Competitive #2 Innovation |
Creativity | Component | System |Value #3 Neuro-Linguistic
Programming (NLP) #4 Hacking VS ShanZhai Model #5 Innovation System
for Agricultural Sector
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#1 Change | Globalization | Competitive
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Technology Change
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Demographic Change
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Policy Change
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AEC Blueprint Single Production-base Single Market Free Mobility
of : Trade
Services Investment Capital Skilled Labor
AEC
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Pain Point
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?
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#2 Innovation | Creativity | Component | System |Value
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(Innovation):
/ /
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(Long Wave Cycle)
:
:
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iPhone 6 | iPad Air
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3
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Imagination Improvement
Object / Subject
Radical Innovation
Incremental Innovation
Im2
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Imagination
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Improvement
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| | ?
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3,000 (Component) (System)
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(Diffusion)
(Standard)
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(continuous)
(imitation)
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1
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Incremental: Modular: Architectural: Radical:
component
system
benefits
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the world's first MP3 player
Rio PMP300 US $200
Radical
1st ipod |5/10G
Eiger Labs MPMan F10 | 32M
Analog
Digital
component system
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#3 Neuro-Linguistic Programming (NLP)
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Object Subject
Marketing Decision Branding Interest Buy Loyalty
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Mesolimbic Dopamine
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Dopamine
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mirror neuron
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#4 Hacking VS ShanZhai Model
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iPed- iPad-Apple
?
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Parody Examples in China
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?
1990 2010
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Parody Examples in China
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The 50 Most Innovative Companies 2010
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Joint Venture (JV)
Create a new brand of electric cars for China
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Great Wall of IT ?
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Case#4 : Network model
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Creativity Management Co
llabo
ratio
n &
Netw
orkin
g Standard
Business Network
. () GSG inc. filament winding machine
HANSHO composite technology international standard approval
Academics . ()
Support ()
Production Client
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2548 DSS| PTT research | MTEC | KMUTT | PPC
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#5 Innovation System for Agricultural
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(Business Excellent)
Productivity Quality Time Cost
Innovation Unique Selling Point Business Model iGoods/iHuman
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Direction
Incentive
Innovation Business
Core competency
Mission/ Vision
Human Capital
Mean of Distribution Mean of Production
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Green Design
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8 /
100 /
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1,000 /.
5,000 /.
750 /
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02 644 6000 133
081 7575 058
[email protected]
www.pantapong.com
