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1 5 กันยายน 2557 Innovation Journey ความคิดเชิงวิเคราะห์และสร้างสรรค์นวัตกรรม ธนาคารเพื อการเกษตรและสหกรณ์การเกษตร Pantapong Tangteerasunun Nataional Innovation Agency

Innovation Journey 20140905 [email protected]

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Innovation Journey, Innovation system for agricultural sector, Component, System, Values

Text of Innovation Journey 20140905 [email protected]

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Innovation Journey

Pantapong Tangteerasunun Nataional Innovation Agency

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#1 Change | Globalization | Competitive #2 Innovation | Creativity | Component | System |Value #3 Neuro-Linguistic Programming (NLP) #4 Hacking VS ShanZhai Model #5 Innovation System for Agricultural Sector

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#1 Change | Globalization | Competitive

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Technology Change

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Demographic Change

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Policy Change

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AEC Blueprint Single Production-base Single Market Free Mobility of : Trade

Services Investment Capital Skilled Labor

AEC

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Pain Point

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?

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#2 Innovation | Creativity | Component | System |Value

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(Innovation):

/ /

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(Long Wave Cycle)

:

:

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iPhone 6 | iPad Air

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3

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Imagination Improvement

Object / Subject

Radical Innovation

Incremental Innovation

Im2

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Imagination

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Improvement

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| | ?

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3,000 (Component) (System)

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(Diffusion)

(Standard)

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(continuous)

(imitation)

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1

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Incremental: Modular: Architectural: Radical:

component

system

benefits

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the world's first MP3 player

Rio PMP300 US $200

Radical

1st ipod |5/10G

Eiger Labs MPMan F10 | 32M

Analog

Digital

component system

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#3 Neuro-Linguistic Programming (NLP)

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Object Subject

Marketing Decision Branding Interest Buy Loyalty

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Mesolimbic Dopamine

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Dopamine

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mirror neuron

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#4 Hacking VS ShanZhai Model

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iPed- iPad-Apple

?

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Parody Examples in China

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?

1990 2010

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Parody Examples in China

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The 50 Most Innovative Companies 2010

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Joint Venture (JV)

Create a new brand of electric cars for China

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Great Wall of IT ?

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Case#4 : Network model

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Creativity Management Co

llabo

ratio

n &

Netw

orkin

g Standard

Business Network

. () GSG inc. filament winding machine

HANSHO composite technology international standard approval

Academics . ()

Support ()

Production Client

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2548 DSS| PTT research | MTEC | KMUTT | PPC

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#5 Innovation System for Agricultural

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(Business Excellent)

Productivity Quality Time Cost

Innovation Unique Selling Point Business Model iGoods/iHuman

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Direction

Incentive

Innovation Business

Core competency

Mission/ Vision

Human Capital

Mean of Distribution Mean of Production

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Green Design

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8 /

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1,000 /.

5,000 /.

750 /

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02 644 6000 133

081 7575 058

[email protected]

www.pantapong.com