Upload
lei-phyu
View
126
Download
2
Embed Size (px)
Citation preview
#JPOLife | @LottaLei
Communicating for Impact
JPO Workshop 14 January 2016 | #JPOLife
#JPOLife | @LottaLei
If we do not communicate about what we do it’s almost like not doing
anything at all.
“ “
#JPOLife | @LottaLei
United Nations agencies must continue to support mandate-specific strategies, policies, messages and products, using agencies' own brand identities.
““
#JPOLife | @LottaLei
#JPOLife | @LottaLei
#SDGs go local in 2016
#JPOLife | @LottaLei
#JPOLife | @LottaLei
Why communicate online?
#JPOLife | @LottaLei
How to communicate for impact
#JPOLife | @LottaLei
Practical tips
Set goals, identify your target audience, and manage expectations
Project time lines, key events & int’l
days
Global media &
news trends
Local/regional
news
Budget your resources & available
capacities
Key events in your area of practice (ie:
Int’l days, conferences)
Develop your Communications Strategy
Create a workplan
Plug into the conversation
#JPOLife | @LottaLei
Be part of the news cycle
#JPOLife | @LottaLei
#JPOLife | @LottaLei
Use the access we have
#JPOLife | @LottaLei
Conferences and Reports aren’t NEWS
#JPOLife | @LottaLei
Get active on social media
#JPOLife | @LottaLei
Develop relationships
#JPOLife | @LottaLei
Be BOLD! Disrupt.
#JPOLife | @LottaLei
How to tell your story?
#JPOLife | @LottaLei
Storytelling as thought leaders
#JPOLife | @LottaLei
Why tweet and blog?
#JPOLife | @LottaLei
To tweet or not to tweet?
#JPOLife | @LottaLei
To tweet or not to tweet?
#JPOLife | @LottaLei
Got a scoop? Get in touch!
Social Media [email protected]
Media & [email protected]
Publications, [email protected]
Online & [email protected]
#JPOLife | @LottaLei
Resources
Communications Toolkit
UNDP External Communications Action PlanCommunications Toolkit
bit.ly/undpbrandUNDP Brand Manual
Logos & graphic resourcesEditorial Style Manual Crisis Communications
Thank [email protected]
#UNDP50 Resources:Toolkit & Trello
Others:
• UNDP’s approach to social media
• Join commnet • Join Yammer
#JPOLife | @LottaLei
Have a whale of a story to tell!