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Linked Open Hotel supervised by Dr. Anna Fensel, Ioannis Stavrakantonakis presented by Laimer Daniel 06.03.2013

Linked open hotel 06.03.13

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Linked Open Hotel

supervised by Dr. Anna Fensel, Ioannis

Stavrakantonakis presented by Laimer Daniel

06.03.2013

Methodology

06.03.2013

Research questions • What do hoteliers believe about the

exploitation of semantic annotations in their websites?

• Are hoteliers willing to pay an extra overhead in order to have their websites and offers semantically annotated?

• Which parts of linked open data could be beneficiary for a holiday destination to integrate in their offers or online presence?

06.03.2013

Hypotheses

• The semantic annotations are very important for the visibility of the hotels in the new era of search engines.

• Linked open data could enhance the user experience in the hotel websites by giving more information to the customers about the location of the hotel and any Points of Interest in the area.

• The hotel keeper can increment the visibility and conversation rate of vacation offers.

06.03.2013

Evaluation – Hotel keeper survey

• Basic population

– Internet consulting GmbH (over 700 accommodations, Hotel portals like suedtirol.com)

– Hotel association (more then 5000 members, hgv.it)

• Questions in german/italian

• Group by star rating

• Multiple-choice questions, open-ended, yes/no

06.03.2013

Evaluation – Hotel keeper survey

1. How many per cent of your bookings are online bookings? [0-80%]

2. In which channels do you invest most of your ad budget? (hotel portals, mobile media, hotel website, search engine advertising, ...)

3. What is your star rating? [0-5]

06.03.2013

Evaluation – Hotel keeper survey

4. Do you think semantic annotations can help to increase your customer satisfaction? [Yes/ No]

5. Would you pay for an annotation of your website and your offers? Explain at the beginning what do we mean by “annotations” [Yes/No]

6. Do you invest extra money into Search Engine Optimization for your website? Yes/No

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Evaluation – Hotel keeper survey

7. Out of an annotation search engines produce Rich Snippets. Do you think that these supplement information have an effect on the conversation rate of your website?

06.03.2013

Evaluation – Hotel keeper survey

8. Would you pay for an annotation of your website and your offers? [Yes /No]

9. Do you think the hotel ads program could have positive effects on your conversation rate?

06.03.2013

Evaluation – Hotel keeper survey

10. What do you believe would be the effect of integrating LOD-data on your site?

06.03.2013

time schedule

• Render more precisely the questions and integrate/test them online

– Until 20. march 2013

• Run the survey

– 24. march 2013 – 07. april 2013

• Analysis of the result

– April 2013 and parts of may

06.03.2013

Input? Questions?