PETA demonstrationEmlyn Travis, Ellie Morgan and Zara Woodcock

“Choose life: Choose vegan”• PETA demonstration advocating animal rights and veganism• Chose this event as it was the most interesting and thought-

provoking out of all of them.• We thought the event was the best opportunity to heighten

our skills as it was the most visual.• When: Saturday 1st November 2014 at Trafalgar Square, London

• Research:Looked at previous PETA events/ History of the movement Researched their background and what they stand for – important to understand their beliefsSigned up for their newsletter and events – we were able to receive emails from PETA.

Planning and organisation1. Thought of interview questions – we didn’t want to be repeating the same questions and risk becoming nervous.2. Assigned roles for each person e.g Instgram, Twitter feed,

vines3. Downloaded extra apps that were useful for the event e.g

Audioboom4. Looked at other students blogs (Dame Dash and Berlin

Project) as well as the PETA UK blog in order to get ideas for layout etc.

5. We chose our preferred event and our team was allocated• Emlyn: live-tweeting, photos, interviews• Ellie: vining, instagram, photos, interviews• Zara: photos, interviews, live-tweeting, vining

At the event• Located the demonstration which involved getting the train

and the tube.• Took several photos of ‘before’ shot. We thought it was

important to the visual aspect.• Looked around for PETA representatives and volunteers to

interview. We wanted to make sure we knew who to interview• Waited for the event to start

Our allocated tasks were fairly straightforward and clear so we had no troubles with our jobs. We knew what we needed to do to get a good coverage. On the other hand, a lot of our tasks were similar so we had to figure out how each person used each the multimedia for what, and how we could help eachother as a group.

Multimedia tools• We had our iPhones with us, and fortunately apps were

enough to replace other equipment e.g video camera.• Apps and tools: audioboom, Thinglink, camera, vine, twitter,

voice memo, Instagram, Tumblr, hyperlinks.

Interviewing people:• We found the volunteers and approached their booth. We

asked them who the representative was and approached him to interview (Ben Williamson).

• We asked passer-by's watching the event and chose the ones relevant to the protest.

• Interviewed 6 people but chose the best for the blog, showing positive and negative reactions to the event.

FilmingWe filmed:• The designated spot for the protesters, which was an area of

tarpaulin in busy spot of Trafalgar Square

• The crowd surrounding the area as we felt it was important to show that people were interested in the protest.

• The protesters and volunteers. It was important to show their part in the protest as they were the crucial visual.

• From different angles. By filming from different angles it gave different persepective.

• From around the perimeter so as to get the full view of the ‘die-in’.

Our Website• We chose the minimalistic design so we could add the eye-catching

photo at the top in order to instantaneously grab the readers attention. We felt that the photo we used on the main page was visually interesting.

• We separated the website into different multimedia sections: audio, video, interview, photo, article and a contact/about us page.

• We had a sidebar that contained our twitter feed and our Instagram feed.

• We gained a lot of twitter followers, retweets, favourites, responses and PETA UK followed us. Instagram gained a lot of traffic and likes after the protest. However we had more favourites than we did followers.

• Our biggest tweet had 68 retweets and 72 favourites.• The vines that we took ended up getting over 100 views overall.

Ellie Morgan

Multimedia:• Vines – the protesters, the blood being added and finally, the

round of applause concluding the protest.• Photos• Ran Instagram page – important to have a means of gaining

traffic and allowing people to see the photos e.g through the use of hashtags.

• Interviews through Audioboom – passerbys and protesters• Short article with photos (First Assignment for First Year

Journos)

Zara Woodcock

Multimedia:• Vine – 6 second video allowed a snapshot of the protest.• Photos – showed a range of images. It was important to

show all aspects of the protest and the people involved.• Interview with PETA representative and passer-by as this

allowed us to highlight people’s feelings about PETA, whether they disagreed or not.

• Some live-tweeting which added to the success of our twitter feed.

• Thinglink

Emlyn Travis

Multimedia:• Created and designed the website• Photos• Live-tweeting- It was important that we had a live Twitter

feed, as it allowed us to gain traffic.• General article and the ‘trolling’ article. The Twitter page had

a lot of responses, some negative and some positive. • Photos of those interviewed – important to see who is being

interviewed.• Interviews with representatives and protesters

Assignment• Overall, there were little to no issues with the assignment as we were lucky

enough to avoid the problem of lack of protesters or problems with transport. • As for the website, we had some issue with embedding and deciding what

multimedia was the best for our website.

3 things that went well:o Team work – easy to talk to and communicate with. We were able to ask

eachother for help (swapping questions on the train up!)o Interviews went well with not many reluctant peopleo Chose a website that was easy to work with i.e. wordpress is hard to use

embed.

3 things that were difficult:o Learning how to embed properlyo Not repeating ourselves with photos/videos on the websiteo Making sure that we didn’t make our website sound like a pro-PETA website. It

was difficult making sure that we avoided this, but we tried our best to give a neutral overview.

3 things we could improve on:o Learning how to use online multimedia and tools. There was some difficulty

as some of the multimedia we had never used before. We need to make sure that we are more confident with the apps.

o More specific questions in interviews. We were nervous asking strangers, and were very conscious that we shouldn’t repeat ourselves.

o Confidence in approaching people. We needed to make sure we were more assertive in asking people, and made sure we were clear on what we were asking who.

3 things we have learnt from this assignment:o Learning new technological skills e.g. how to use specific websiteso How to stay neutral in these environments (valuing others’ opinions)o Become more confident in this particular area of journalism.

What skills do you need to learn/improve on producing a more successful multimedia website:o Use of different links onto the website e.g. timeline js etc.o Format and style of the website to attract wider reader base o More interactive links