Strategy and the land manager

Charles CowapMBA MRICS FAAV

Strategy and the Land Manager

Land – delivering on all frontsRICS Rural Conference

Cirencester18 June 2015


Strategy?


Some research• 151 land managers– Chartered surveyors– Resident agents– Consultants– Owners and Trustees

• 1.973 million + acres (may be up to 4 million)• 73 definitions of strategy


The strategy Top 10!

10 = Setting and monitoring KPIs

9 = Portfolio Management

8 = Average return on capital


The Top 10

7 = Benchmarking against external or published data

6 = Formal Tax Planning and Reviews

5 = Payback period


The Top 10

4 = Benchmarking against previous performance

3 = Cash Flow Monitoring

2 = Cash Flow Forecasting


And Number One!!!

CAPITAL AND REVENUE

BUDGETING


AND A FEW THAT DIDN’T MAKE THE CUT

But might be worth a look ……..


11 – 15: They came close!11. Discounted Cash Flow

12. SWOT analysis

13. Vision Statements

14. Mission Statements

15. Competitor analysis


And from even further down

• Scenario Planning

• Environmental Analysis– PESTEL and variants

• Stakeholder Mapping


Wooden Spoon

Business Model Canvas


Given a free choice:To me? Some thick berk talking utter b**!!5\/t and hoping no one realises that here's a twit with a pinky ring and no money, who knowingly proceeds regardless that the listeners are all actually fully aware of said shortcomings, but that seems to get away with it for long enough to become part of the property scene. Whereas the people who are any good at it do not need to use buzz words as they get how it all works without the need to charge for this rubbish by the hour.

The process of defining the vision, mission, values, objectives and strategy (tactics) of an estate.

Establish the time horizon and aims, put in place a plan to deliver, KPI's to monitor with a tandem vanity project for the principal!

100 year plan

A must that most land managers fail to complete.

Balancing the triple bottom line

Alignment

the 8 key elements of strategic planning are Core Values, Purpose, MIssion, Strategic Anchors, Focus, Goals, Value proposition and Brand (or reputation) promise. All this needs careful consideration and then execution - thats the difficult bit!!



Contact DetailsTranslating new knowledge for rural professional practice

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Real Estate

Strategy and the land manager