Understanding IDX:What, Why, Where, How

Presented by:Shawn Arnold, VP of Sales

IDX = Property Search

What is IDX?

• “Internet Data Exchange”• MLS Information• Technology Tool• Just another checkbox on your list…

Quick Facts

• 86% of first time homebuyers start their search on the internet

• 81% of homebuyers without an agent sign with the first agent they speak with

IDX Benefits

• MLS – Powerful Data

IDX Benefits

• Makes Your Site Sticky

IDX Benefits

• Lead Capture Tool

IDX Benefits

• Customer Exp.

IDX Benefits

IDX Benefits

• Analytics

IDX Benefits

• Landing Place for Syndication Content

How to Use IDX

• Drive your clients to the broker site IDX• Use the MLS provided IDX search framed in your site• Link to the MLS’s (or other’s) IDX site • Use Technology Vendor IDX (Free - $1000/year)

IDX Benefits

IDX Benefits

IDX Benefits

Questions

• Thanks for your time.

• If you are curious about reacting to your website visitor activity/analytics, please attend:– IT'S NOT WHO THEY ARE, IT'S WHAT THEY DO• 2:20 pm – The End Zone