Using Social Media to Market Apartments

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  • Using Social Media to Market Apartments
  • Slides @ slideshare.com/mbrewer
  • What is Social Media Marketing?
  • Tim Berners-Lee On March 13, 1989, he published a paper that laid out the WWW. The Web is more a social creation than a technical one. I designed it for a social effect to help people work together and not as a technical toy. - Weaving The Web by Tim Berners-Lee
  • Its this
  • These conversations are powered by...
    • Social networks
    • Blogs
    • Microblogs
    • Photo sharing
    • Video sharing
    • Wikis
  • via these
  • Text Text Text and a few others
  • Why is Social Media Marketing Important?
  • 3 Reasons
    • Its a ME Econo(ME)
    • Its the way our target renter communicates
    • It allows us, as operators, to participate in the conversation
  • Four examples your property can use today
  • Facebook Fan Page Type: Social networking site Users: 150 million+ Stats: Average user has 100 friends 3 billion+ minutes are spent each day 700 million photos added daily
  • MySpace Type: Social networking site Users: 100 million+ Stats: 55.7+ million unique users per mth 17.5+ million daily unique logins
  • Type: Blog Users: 346 million blog readers Stats: 77% of active internet users read blogs Community Blog
  • Video Contest Type: Video Sharing Site Users: 72 million+ Stats: 10 hours of video uploaded each minute
  • Social Media Marketing is all fine and good until someone uses it against you
  • The power of the consumers voice has never been stronger...Its impacted consumer behavior and how companies operate. - David Daniels, VP & Research Director, Jupiter Research
  • The best thing that can happen to your organization.
  • Five sites for YOU to get connected
    • Facebook
    • MySpace
    • Twitter
    • Google Alerts
    • Multifamily Insiders
    • Further Reading:
    • Groundswell - Li & Bernoff
    • Cluetrain Manifesto
    • Tribes - Seth Godin
    • SocialMediaToday.com
      • MarketingProfs.com
  • Free Resources
    • Websites you can use today to market your community
  • Online Classifieds
    • Craigslist.org
    • Backpage.com
    • Kijiji.com
    • Oodle.com
    • Yourfreeads.com
    • Yourfreeads.com
    • Geebo.com
    • Hotpads.com
    • Citycribs.com
    • Whoinstlou.com
  • Craigslist
  • Thank You