Tim Berners-Lee On March 13, 1989, he published a paper that laid out the WWW. The Web is more a social creation than a technical one. I designed it for a social effect to help people work together and not as a technical toy. - Weaving The Web by Tim Berners-Lee
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Why is Social Media Marketing Important?
Its a ME Econo(ME)
Its the way our target renter communicates
It allows us, as operators, to participate in the conversation
Four examples your property can use today
Facebook Fan Page Type: Social networking site Users: 150 million+ Stats: Average user has 100 friends 3 billion+ minutes are spent each day 700 million photos added daily
MySpace Type: Social networking site Users: 100 million+ Stats: 55.7+ million unique users per mth 17.5+ million daily unique logins
Type: Blog Users: 346 million blog readers Stats: 77% of active internet users read blogs Community Blog
Video Contest Type: Video Sharing Site Users: 72 million+ Stats: 10 hours of video uploaded each minute
Social Media Marketing is all fine and good until someone uses it against you
The power of the consumers voice has never been stronger...Its impacted consumer behavior and how companies operate. - David Daniels, VP & Research Director, Jupiter Research
The best thing that can happen to your organization.
Five sites for YOU to get connected
Groundswell - Li & Bernoff
Tribes - Seth Godin
Websites you can use today to market your community