1

Rob Brouwer, CEO, London, May, 19, 2016

DIGITAL DISRUPTION IN HR: HOW DIGITALIZATION CAN HELP YOU SUCCEED IN TODAY’S COMPETITIVE TALENT LANDSCAPE

2

©Jo

brap

ido

– Th

is d

ocum

ent i

s in

telle

ctua

l pro

pert

y of

Jobr

apid

o. It

is c

onfid

entia

l and

may

be

not d

istr

ibut

ed to

thi

rd

part

ies.

58 COUNTRIES / HEADQUARTERS IN MILAN

20+ MIO JOBS LISTED

1+ BILLION VISITS/YEAR

35 MIO UNIQUE VISITORS/MONTH

65+ MIO SUBSCRIBERS

1000+ COMPANIES

ABOUT JOBRAPIDO “Taking the work out of looking for work”

©Jo

brap

ido

– Th

is d

ocum

ent i

s in

telle

ctua

l pro

pert

y of

Jobr

apid

o. It

is c

onfid

entia

l and

may

be

not d

istr

ibut

ed to

thi

rd

part

ies.

DIGITALIZATION AROUND US

3

4

©Jo

brap

ido

– Th

is d

ocum

ent i

s in

telle

ctua

l pro

pert

y of

Jobr

apid

o. It

is c

onfid

entia

l and

may

be

not d

istr

ibut

ed to

thi

rd

part

ies.

BIG DATA

5

©Jo

brap

ido

– Th

is d

ocum

ent i

s in

telle

ctua

l pro

pert

y of

Jobr

apid

o. It

is c

onfid

entia

l and

may

be

not d

istr

ibut

ed to

thi

rd

part

ies.

INCREASINGLY FRAGMENTED AND SOPHISTICATED TALENT LANDSCAPE

Source: Barclays, 2016

6

©Jo

brap

ido

– Th

is d

ocum

ent i

s in

telle

ctua

l pro

pert

y of

Jobr

apid

o. It

is c

onfid

entia

l and

may

be

not d

istr

ibut

ed to

thi

rd

part

ies.

NEW TALENT MARKETING TOOLS

7

©Jobrapido – This document is intellectual property of Jobrapido. It is confidential and may be not distributed to third parties.

Targeting specific profiles

Male, 32 years old, Essex (England), liking outdoor activities, plaid t-shirt, facial hair product

FARMERLikehood of purchasing software: LOW

URBANITELikehood of purchasing software: HIGH

8

INCREASINGLY COMPETITIVE TALENT LANDSCAPE

Difficulty attracting talent andhiring staff

In 2016, hiring

budgets increased

9

9

©Jobrapido – This document is intellectual property of Jobrapido. It is confidential and may be not distributed to third parties.

HOW TO WIN IN THIS CHALLENGING ENVIRONMENT?1. RIGHT AUDIENCE AND THE RIGHT MESSAGE

HR and Marketing join forces

• What is different about working at your company?

FunctionalBenefits

Reasons toBelieve

EmotionalBenefits

BRAND

Successful companies score significantly better in highly strategical HR dimensions. Give focus to the strategic component of HR and try to automate and measure each part of it along your path to excellence.

* Success measured by average operating margins and average revenue changes during the previous two years 2012 and 2013

COMPANIES WITH HIGHER PERFORMANCE HAVE BETTER HR CAPABILITIES

HR INTERNATIONALIZATION

SOCIAL MEDIA

EMPLOYEE ENGAGEMENT

CAREER MODELS AND COMPETENCIES

BEHAVIOUR AND CULTURE

TALENT MANAGEMENT

HR AND PEOPLE STRATEGY

EMPLOYER BRANDING

TALENT ACQUISITION

SUCCESSFUL COMPANIES ARE MORE DATA DRIVEN

LOW PERFORMERS HIGH PERFORMERS

10

©Jobrapido – This document is intellectual property of Jobrapido. It is confidential and may be not distributed to third parties.

Source: BCG study - https://www.bcgperspectives.com/ Source: BCG study - https://www.bcgperspectives.com/

HOW TO WIN IN THIS CHALLENGING ENVIRONMENT?2. DATA DRIVEN CAPABILITIES

ALWAYS ON

THINK LIKE A MARKETER RIGHT MESSAGE + RIGHT AUDIENCE + RIGHT MEDIA

CAREER SITE

CAN

DID

ATE CAPTU

RIN

G

APPLICA

NT TR

ACKIN

G

PRE-SELECTIO

N

SELECTION

& HIRIN

G

TALENT MANAGEMENT

You

ON DEMAND

START THINKING LIKE A MARKETER TO STAND OUT AS A BRAND

©Jobrapido – This document is intellectual property of Jobrapido. It is confidential and may be not distributed to third parties.

QUALIFIED CANDIDATES

Brand MessagePeople flow

Brand Messa

ge

People flow

Brand Message

People flow

11

+60 million registered users

©Jo

brap

ido

– Th

is d

ocum

ent i

s in

telle

ctua

l pro

pert

y of

Jobr

apid

o. It

is c

onfid

entia

l and

may

be

not d

istr

ibut

ed to

thi

rd

part

ies.

12

Source: 1- The State of broadband 2015, ITU and UNESCO, 2- State of Connectivity 2015' - Facebook

• Know your talent group

• Make sure you stand out

• Use a data driven approach

• Think like a Marketer

How digital can help you succeed in in today’s war for talent

4 TAKEAWAYS

Go fishing

13

©Jobrapido – This document is intellectual property of Jobrapido. It is confidential and may be not distributed to third parties.

GO FISHING WITH JOBRAPIDO

THANK YOU 14