BURBERRY LO

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BACKGROUND

• Luxury fashion brand• Est. 1856, Basingstoke, UK• Signature tartan plain lining on items• One of the most counterfeited high-end

brands

IDEA

• Attract & involve new target market

• Show people that high-quality is worth it

• Use campaign to show appreciation to inspiration of the signature Burberry London look.

CAMPAIGN

• World-wide campaign

• Opportunity to be models for the next line

• Will give the opportunity for new target market

• Show appreciation to all of the workers that inspire Burberry’s classic, professional look

• The goal of this campaign is to increase each social media outlet’s following by 10%

SOCIAL MEDIA

SOCIAL MEDIA PLAN

FA C E B O O K

• Act as landing page for campaign

• Medium for sharing blogs, instagram posts, and YouTube videos to remind participants and viewers about

T W I T T E R

• Act as quick and simple updates during campaign

• Can share Instagram, blog, and YouTube links

SOCIAL MEDIA PLAN

I N S T A G R A M & Y O U T U B E

• Instagram would show clips of YouTube videos and contestants

• Include new arrivals and garments mixed in

• YouTube will show detailed videos of contestants and tips on popular products and their use

B L O G

• Main source of information for campaign

• Embedded in site

• Shows detailed updates on contestants and new arrivals

INTERNET MARKETING

• Banner ads

• Google Adwords

• Pay Per Click Ads

• Paid social media promotion

KPI/BUDGET

TOTAL BUDGET: $660,000

• Agency Costs

• Ad Design

• Photography

• Video Production

• Promotion

QUESTIONS?