2. INTRODUCTION FOUNDERS SACHIN AND BINNY BANSAL HEAD QUARTER
BANGALORE, INDIA AREA SERVED INDIA INDUSTRY ONLINE RETAILING
SERVICE ELECTRONIC COMMERCE EMPLOYEES- 10,000 REVENUE - $1 BILLION
( FY 2013-14 ) 3. FACTS The Online Megastore was founded In 2007
Seed Money Of 4 Lacs Initially Focused On Online Sale Of Books One
Of The 10 Most Visited Websites In India Recently Acquired Myntra
for 2000 Cr Today The Company Sells Products Across Categories
LikeApparel, Electronics, Home & Kitchen And Sports Equipments.
Flipkart has 22 million registered users and handles 5
millionshipments every month. 4. FASHION BRAND 5. E-COMMERCE
INDUSTRY IN INDIA Rapid growth and high potential Fastest growing
market in Asia Pacific region. Social media and mobile technologies
Large retailer are coming online for better awareness oftheir
product in consumers 6. MARKET DEMOGRAPHIC Caters to tier 1, tier 2
and tier 3 apart from metropolitan. Third largest internet user of
124 million. Expected mobile user base of 87.1 million by 2015. On
an average 20 products are sold in A minute. More than 75%
population is between 15-34 year Projected sale by end of year 2015
by 10 billion 7. MAJOR COMPETITORS 8. TAGLINESBook Store At Your
DoorThe Store At Your DoorJo Dikhta Hai Wo Bikta HaiNo Kidding , No
WorriesShopping Ka Naya Address 9. PRODUCTS Books Music And Movies
Games Computer And Related Accessories Mobiles And Cameras Beauty
And Healthcare Products Stationery Toys Perfumes And Cosmetics Home
Appliances And Electronics 10. S.W.O.T ANALYSIS 11. STRENGTH It has
its own logistics arm (eKart Logistics) Many payment options First
mover advantage Customer orientation website Various filters to
sort through products. Offers competitive prices through discounts
Quick Home delivery Gift service on various occasions. Cash On
Delivery 12. WEAKNESS People sceptical about security of online
transactions. Takes time to build confidence among people. Low
profitability. 13. OPPORTUNITIES Proliferation of m-commerce.
Increasing internet penetration Target social media for more number
of customers. Untapped potential in FMCG sector. 14. THREATS High
competition by other existing online markets. Capture of latent
market demand by competitors. Government policy regarding FDI in
e-commerce. 15. STRATEGIES Membership cards & premium
facilities (Flipkart First andFlipkart Students.) Extended range of
all products. Providing sponsorships and space for local retailers
Multiple language option on websites. Friendly user interface. Gift
packaging (discounts and gift vouchers) Market penetration by funny
advertisements. 16. COMMERCIAL 17. STRATEGIES Special offers on
occasions such as Diwali, TeachersDay. Customers Insights Branding
Idea Creation Measuring Effectiveness by rating given by customers.
Partnership with Motorola and Xiaomi for exclusiveproduct launches.
Launch of own product range under the name "DigiFlip",offering
camera bags, pen-drives, computer accessories,etc. 18. PROBLEMS
Touch and feel experience of product is missing Return policies are
cumbersome. Customers hesitate to buy expensive product online.
Delivery issues in small cities and towns. Publics online trust is
less. 19. TARGET CUSTOMES People who surf internet People who dont
have time to shop Urban population Variety seeking people People
who prefer a hassle feel free approach toshopping. 20. KEY INSIGHTS
People are comfortable shopping while shopping up to5000. People
prefer the privacy offered by online shopping. They feel online
portal provides more options forshopping They can judge and compare
products easily ascompared to retail outlets.
