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Walgreens is a leading drug store chain specializing in filling prescriptions, health and wellness products, health information, and photo services.

Founded in 1901, the company is a prime example of a traditional business that has used APIs and API management to transform itself into a digital leader.

Image: Walgreens

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The 2012 challengeAs more pictures were taken with smartphones, fewer people came to Walgreens stores to print them.

Walgreens responded with QuickPrints—an API and digital platform that enables app developers to allow their users to print photos from mobile devices to more than 8,200 Walgreens locations.

The omnichannel challengeWalgreens moved quickly to build on the QuickPrints success and expand its digital footprint to other services. With a raft of new APIs, it is building an omnichannel experience to meet customer expectations of connectivity and convenience.

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Image: Google Play

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“ It was a strategy, created at the board level, to make sure that we were doubling down and making digital investments that were paying off.

Abhi Dhar, former chief digital officer, Walgreens

With a focus on three core customer strategies (convenience, loyalty, and extraordinary customer and patient care*), Walgreens uses Apigee to:

❏ connect digital experiences directly to stores❏ extend its assets into innovative ecosystems

and increase the value of its stores❏ improve the developer experience

”

*Source: http://news.walgreens.com/fact-sheets/about-walgreens/

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How APIs have transformed

More spent by customers who shop store + mobile + online versus those who shop store-only

Percentage of 2.0 million digital visits per day from apps

Number of prescriptions per second filled from a mobile device

Number of patients who access prescriptions from third-party apps

Number of partners building on these APIs

>1 Rx/sec

41%

6x

40M

100+

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©2017 Apigee Corp. All Rights Reserved.