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How To Rank In Google News Style and Content Guide Date: December 11, 2009 Prepared By: Quentin Muhlert Lead SEO Strategist 6S Marketing Inc.

How To Rank In Google News

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Included in this guide is technical requirements for getting your site into Google News, content formatting and separation requirements, and a section on Google News SEO, as the Google News rankings function very differently from the organic search index.

Text of How To Rank In Google News

  • HowToRankInGoogleNews StyleandContentGuide Date: December11,2009 PreparedBy: QuentinMuhlert LeadSEOStrategist 6SMarketingInc.
  • Contents WhyGoogleNews Page03 TechnicalConcerns Page04 ArticleURLs 04 Differentdomains 04 Dropdownmenus 04 EmbeddedJavaScripttext 05 Flash,graphic,JavaScriptlinks 05 Frames 05 Languagesandencoding 05 Multimediacontent 05 Nonpermanentsectionpages 05 PDFandnonHTMLformats 06 Subscriptionsites 07 URLerrors 08 ArticletextRequirements 08 NewsSitemapFormatting Page14 NewsSitemapsoverview 09 CreatingaNewsSitemap 09 SubmittingaNewsSitemap 12 Newsspecificerrors 13 NewsSitemapstatus 16 Sitemapupdatesfrequency 17 Contenttypes 17 HowtoRankinGoogleNews Page20
  • WhyGoogleNews Googlenewsisoneofthepremiernewsportalsontheweb,andisdrivenbyaggregatednews sources.GoogleNewsseesaveryimpressiveamountoftrafficandisagreatopportunityfor websiteswithanaggressivecontentcreationstrategytoputtheirbestcontentinfrontofthe eyesofmillionsofviewers.SuccessfulinclusionandrankinginGoogleNewswouldclearlybea boontotrafficandPR. explicitlybytheGoogleNewsteam,whichisinstarkcontrasttotheirpoliciesregardingthe organicindex.Inthefollowingpageswe'lloutlinethetechnicalThemethodsforinclusionand rankingintheGoogleNewsstreamhavebeenoutlinedfairlyrequirementsforinclusionin GoogleNews,thefactorsthatcausearticlestorankwellanddisplayprominently,andoutlinea contentstrategythatcanbeusedtobuildonthisframework. SubmittingasitetoGoogleNewsforconsiderationtobeaddedtotheiraggregatorisrelatively easy,simplyvisit http://www.google.com/support/news_pub/bin/request.py?contact_type=suggest_content andfillouttheform. Howevercertaintechnicalandformattingrequirementsmustfirstbemet.Theseareoutlined indetailinthisdocument,takenfromvariousGoogledocuments,videos,andblogposts.
  • TechnicalConcerns TechnicalRequirements:ArticleURLs InordertobeincludedinGoogleNews,yourarticlesURLsshouldmeetthefollowing guidelines: Beunique.Eachofyourpagesthatdisplayanarticle'sfulltextneedstohaveauniqueURL. Googlecan'tincludesitesinGoogleNewsthatdisplaymultiplearticlesunderoneURL,orthat donothavelinkstopagesdedicatedsolelytoeacharticle. Bepermanent.Forexample,Googlewouldn'tbeabletocrawlthepage www.yoursite.com/news1.htmlifitdisplayedadifferentstoryeveryday.Inordertoensure thatGoogleNews'linkstoarticlesfunctionproperly,eacharticleonanewssiteneedstobe associatedwithoneuniqueURL,andthatURLmustbepermanent(i.e.,itcan'tberecycled). Displayathreedigitnumber.TheURLforeacharticlemustcontainauniquenumber consistingofatleastthreedigits.Forexample,Googlecan'tcrawlanarticlewiththisURL: http://www.google.com/news/article23.html.Googlecan,however,crawlanarticlewiththis URL:http://www.google.com/news/article234.html.Keepinmindthatiftheonlynumberin thearticleconsistsofanisolatedfourdigitnumberthatresemblesayear,suchas http://www.google.com/news/article2006.html,Googlewon'tbeabletocrawlit.Pleasenote, thisruleiswaivedwithNewsSitemaps. TechnicalRequirements:Differentdomains Googlewon'tbeabletocrawlyourarticlesiftheyarehostedonadomainthat'sseparatefrom yourmainsite.Forinstance,ifyournewspageislocatedatwww.domain.com,yourarticles mustalsobehostedonthisdomain.Anyarticleslocatedatwww.differentdomain.comwould notbeincludedinGoogleNews.
  • TechnicalRequirements:Dropdownmenus Ifyourarticlesarelocatedinadropdownbox,Googlewon'tbeabletocrawlthem.Google Newsisunabletocrawlarticlesonlyaccessiblethroughadropdownmenu. TechnicalRequirements:EmbeddedJavaScripttext GoogleNewsdoesn'tacceptarticlesembeddedinJavaScriptbecausetheysometimesdisplay differentcontentforusers(whoseetheJavaScriptbasedtext)thanforsearchengines(which seethenoscriptbasedtext).IfyourarticlesareembeddedinJavaScript,youneedtoprovide thetextualcontentsofJavaScriptinanoscripttag,inordertobeincludedinGoogleNews. TechnicalRequirements:Flash,graphic,JavaScriptlinks GoogleNewsdoesnotrecognizeorfollowFlash,graphic/imageorJavaScriptlinkswhichlinkto articles.TheGoogleNewscrawlerisbestabletocrawlplaintextHTMLlinks. TechnicalRequirements:Frames Ifyoursiteusesframes,Googlemaynotbeabletocrawlyourcontentproperly.Framescan causeproblemsforsearchenginesbecausetheyusuallydisplayseveralURLs(oneforeach frame)withinasinglepage. TechnicalRequirements:Languagesandencoding GoogleNewsisunabletoincludesiteswitharticlesthatdisplaymorethanonelanguagewithin thetextofthearticle.TheGoogleNewssystemisbestabletocrawlarticleswritteninone language. Additionally,pleasenotethatsitesencodedinUTF8areoptimalforGoogleNews. TechnicalRequirements:Multimediacontent Ournewscrawlergatherscontentbyextractingtextarticles.Googlecurrentlydon'taccept audiofilesorpodcasts,butareacceptingvideoviaYouTube.Ifyoursitedisplaysmultimedia content,andGoogledoesn'tcrawlyourarticles,itmaybeduetothefactthatyourarticlesdo notcontainenoughwords.
  • TechnicalRequirements:Nonpermanentsectionpages IftheURLsofyourmainnewssectionschangeonadaily,weekly,monthlyorquarterlybasis, GooglemaynotbeabletoincludeyoursiteinGoogleNews.NonpermanentURLsprevent Google Newsfromcrawlingyournewcontent,astheircrawlerswouldbeunabletodetectthe mostcurrentURLtobecrawled.TheGoogleNewsautomatedcrawlerisbestabletocrawlsites whentheURLsoftheirmainnewssectionsdon'tchange. TechnicalRequirements:PDFandnonHTMLformats GoogleNewsdoesn'tcrawlarticlesinPDFformat,althoughthiscontentisincludedonGoogle WebSearch.TheGoogleNewsautomatedcrawleriscurrentlybestabletocrawlplaintext HTMLsites. TechnicalRequirements:Subscriptionsites InordertoaddnewsarticlestoGoogleNews,thecrawlermustbeabletoaccessthecontent onyoursite.Sincecrawlerscan'tcurrentlyfilloutregistrationforms,nordotheysupport cookies,Googleneedtobeabletocircumventthosepagesinordertosuccessfullycrawlthose sites. Theeasiestwaytodothisistoconfigureyourwebserverstonotservetheregistrationwhen crawlersvisityourpages(whentheUserAgentis"GooglebotNews").Itisequallyimportant thatyourrobots.txtfileallowsaccessbyGooglebotNews. Googleisalsocommittedtoprovidinganexcellentuserexperience.Generally,encounteringa registrationpageafterfollowingalinkonGoogleNewsconstitutesapooruserexperiencefor users(whomayalsobecomeyourusers).Therearethreepossiblesolutionstothisproblem: 1. Firstclickfree:We'veworkedwithothersubscriptionbasednewsservicestoarrange thattheveryfirstarticleviewbyaGoogleNewsuser(identifiablebyreferrer)doesn't requiresubscription.Whilethefirstarticlecanbeseenwithoutsubscribing,allclickson thearticlepageare"trapped."Thismeansthatifusersclickanywhereelseonthatpage, they'llbepromptedtosignup.Thisallowsuserstoviewthearticleofinterestwhilealso exposingthemtoyoursite,encouraginganactualsubscription. Publishershavetheoptiontolimitthenumberoffreevisitstotheirarticlesto5articles (ormore)perdayperGoogleNewsuser.Thereissomeevidencethatthismodelyields moresubscriptionsandmorereturnvisits.Thisisthepreferredsolutionsinceitbenefits bothyouandyourusers.MakesuretoreturnfullarticlestoGoogleuserswhose
  • referrerisoneof[*.google.*]. 2. Subscriptiondesignation:Iftheabove(preferred)solutionisn'tfeasible,Google'spolicy istoadda"(subscription)"tagtothepublicationnameofallsourcesthatgreetusers withasubscriptionorregistrationform.Thissignalstousersthattheymayberequired toregisterorsubscribeonyoursiteinordertoaccessthearticleinquestion.This settingwillonlyapplytoGoogleNewsresults. 3. Subscriptiondesignation,snippetsonly:Ifyoudonotwantthefullcontentofyour articlestobeindexedbyGoogleNews,youcandisplayasnippetofyourarticlethatisat least80wordslong.Thiscontent,whichistheonlytextthatwouldappearinGoogle News,couldbeanabstractofthefullarticle.Aswiththeabovesolution,we'lladda "(subscription)"tagtoyourpublicationnamewhenyourarticlesappearinsearch results.Ifyoupreferthisoption,there'snoneedtoconfigureyourserversasindicated atthebeginningofthismessage. Tosummarize,GoogleNewsfirstmustbeabletocrawlyoursite.Secondly,GoogleNewsneeds toknowhowyou'dliketohandleregistrationforvisitors. TechnicalRequirements:URLerrors CertainURLsmaycausetechnicalissues.Forinstance,articlesmayberejectediftheautomated crawlerdoesn'taccepttheirURLs.ThelistofrejectedURLsincludesbutisn'tlimitedtothe following: URLscan'tstartwith:httpsorjavascript. URLscan'tendwith:.gif,.hqx,.jpeg,.jpgor.zip. Ifyou'reabletochangeyourservingprotocolortopleveldomainandfollowtheother guidelines,GoogleNewsshouldbeabletocrawlyoursite. ArticletextRequirements Herearesomeofthemostcommonextractionissuesrelatedtothearticletext,andhowyou cansolvethem.Ifthearticlecontent: 1.Ifthearticlecontentappearstobetoolongtobeanewsarticle,theGoogleNewscrawler maynotrecognizeitasanarticle.Thismayhappenwithnewsarticlesthatcontainuser
  • contributedcommentsbelowthearticle,orHTMLlayoutsthatcontainothermaterialbesides thenewsarticleitself. 2.Ifthearticlecontentdoesn'thavepunctuatedsequencesofcontiguouswords,GoogleNews won'tbeabletoincludeit.Makesurethatthetextofyourarticlesismadeupofsentences,and thatyoudon'tusefrequenttagswithinyourparagraphs. 3.Ifthearticlecontentappearstoconsistonlyofisolatedsentencesnotgroupedinto paragraphs,GoogleNewswon'tbeabletocrawlit.Tryformattingyourarticlesintotext paragraphsofafewsentenceseach. 4.Ifthearticlecontentconstitutesasmallfractionofthetextonthepage,GoogleNewswon't beabletoincludeitintheNewsindex.Considerremovingsomeofthenonarticletextonthe page. 5.Ifthearticlecontentappearstocontaintoofewwordstobeanewsarticle,GoogleNews won'tbeabletoincludeit.Thisappliestomostlinksthatwouldleadtonewsbriefsor multimediacontent,ratherthanfullnewsarticles. 6.Ifthearticlecontentappearstobeempty,GoogleNewswon'tbeabletocrawlit.Makesure thatthefulltextofeachofyourarticlesisavailableinthesourcecodeofyourarticlepages (andnotembeddedinaJavaScriptfile,forexample). 7.Ifthearticlecontentispreventedfrombeingcrawledbyarobots.txtfileorarobotsMeta tag,Googlebotwon'tbeabletoaccessyourarticle.Tryremovingthe"nofollow"Metatagor checkingthatyourrobots.txtfileallows"Useragent:Googlebot"accesstothefilewhereyour newsarticlesarestored.
  • NewsSitemapFormatting NewsSitemaps:NewsSitemapsoverview AGoogleNewsSitemapisafilethatallowsyoutocontrolwhichcontentyousubmittoGoogle News.BycreatingandsubmittingaGoogleNewsSitemap,you'reabletohelpGoogleNews discoverandcrawlyoursite'sarticles: Discovernewsarticlesfaster:SitemapsallowGoogleNewstoquicklyfindallofthe newsarticlesonasite. Crawlandindexallnewsarticles:SitemapspointGoogleNewscrawlerdirectlytoeach newsarticlesURL,ensuringfullcoverageofthecontentonyoursite. Extractanddisplayarticleinformationmoreaccurately:Sitemapsidentifythearticle titles,aswellasthepublicationdateforeacharticle. Characterizearticlecontentmoreaccurately:Sitemapsspecifythedifferenttypesof contentinyourarticlesbyusingandtags. Annotatearticleswithmetadata:Sitemapsclearlyidentifyeacharticle'scontentbased onspecificdescriptionsuchasrelatedkeywordsorstocktickers. GoogleespeciallyrecommendsusingaNewsSitemapifyoursiteisnew,hasdynamic content,orrequiresuserstofollowseverallinkstoreachyournewsarticles. PleasenotethatGoogleNewsdoesn'tfavorsitesthatuseNewsSitemapsinrankingresults. Whetherornotthere'saNewsSitemapavailable,GoogleNewswillusenormalcrawlmethods tosearchandindexallnewssites(homepageandsections). NewsSitemaps:CreatingaNewsSitemap Beforeyoubegin,ensurethatyoursiteisincludedinGoogleNews.Ifit'snot,youcanmanually requestinclusion.
  • ANewsSitemapusestheSitemapprotocol,withadditionalNewsspecifictagsasdefined below.HereisanexampleofaNewsSitemapentryusingNewsspecifictags: http://www.example.org/business/article55.htmlThe Example Timesensubscriptionpressrelease, blog2008-12-23Companies A, B in Merger Talksbusiness, merger, acquisition, A, BNASDAQ:A, NASDAQ:B Newsspecifictagdefinitions Tag Required? Description Yes Thetagspecifiesthepublicationinwhichthe articleappears.Ithastworequiredchildtags:and .Theisthenameofthenewspublication. Itmustexactlymatchthenameasitappearsonyourarticles innews.google.com,omittinganytrailingparentheticals.For example,ifthenameappearsinGoogleNewsas"TheExample Times(subscription)",youshouldusethename,"TheExample Times".Theisthelanguageofyourpublication.It shouldbeanISO639LanguageCode(either2or3letters). Exception:ForChinese,pleaseusezhcnforSimplifiedChinese orzhtwforTraditionalChinese. Yes,if Possiblevaluesinclude"Subscription"or"Registration", accessis describingtheaccessibilityofthearticle.Ifthearticleis notopen, accessibletoGoogleNewsreaderswithoutaregistrationor else subscription,thistagshouldbeomitted. shouldbe
  • omitted Yes,if Acommaseparatedlistofpropertiescharacterizingthe genres contentofthearticle,suchas"PressRelease"or apply, "UserGenerated."SeeGoogleNewscontentpropertiesfora elsecan listofpossiblevalues.Yourcontentmustbelabeled be accurately,inordertoprovideaconsistentexperiencefor omitted users. Yes ArticlepublicationdateinW3Cformat,usingeitherthe "completedate"(YYYYMMDD)or"completedateplushours, minutesandseconds"(YYYYMMDDThh:mm:ss)format,with optionalfractionandtimezonesuffixes.Pleaseensurethat yougivetheoriginaldateandtimeatwhichthearticlewas publishedonyoursite;donotgivethetimeatwhichthe articlewasaddedtoyourSitemap. Yes Thetitleofthenewsarticle.Note:Thetitlemaybetruncated forspacereasonswhenshownonGoogleNews. No Acommaseparatedlistofkeywordsdescribingthetopicof thearticle.Keywordsmaybedrawnfrom,butarenotlimited to,thelistofexistingGoogleNewskeywords. No Acommaseparatedlistofupto5stocktickersofthe companies,mutualfunds,orotherfinancialentitiesthatare themainsubjectofthearticle.Relevantprimarilyforbusiness articles.Eachtickermustbeprefixedbythenameofitsstock exchange,andmustmatchitsentryinGoogleFinance.For example,"NASDAQ:AMAT"(butnot"NASD:AMAT"),or "BOM:500325"(butnot"BOM:RIL"). WhencreatingyourNewsSitemap,pleasekeepinmindthefollowing: YourNewsSitemapshouldcontainonlyURLsforyourarticlespublishedinthelasttwo days. You'reencouragedtoupdateyourNewsSitemapcontinuallywithfresharticlesas they'republished.GoogleNewscrawlsNewsSitemapsasoftenasitcrawlstherestof yoursite.
  • ANewsSitemapcancontainnomorethan50,000URLs.Ifyouwanttoincludemore, youcanbreaktheseURLsintomultipleSitemaps,anduseaSitemapindexfileto managethem.UsetheXMLformatprovidedintheSitemapprotocol.YourSitemap indexfileshouldn'tlistmorethan1,000Sitemaps.Theselimitshelpensurethatyour webserverisn'toverloadedbyservinglargefilestoGoogleNews. Onceyou'vecreatedyourSitemap,uploadittothehighestleveldirectorythatcontains yournewsarticles.Pleaseseethispageforfurtherinstructionsonsubmittingyour Sitemap. NewsSitemaps:SubmittingaNewsSitemap YoucansubmityournewsarticlesviaaNewsSitemapcreatedusingtheSitemapprotocol. GoogleadherestoSitemapProtocol0.9asdefinedbysitemaps.organdSitemapscreatedfor GoogleusingSitemapProtocol0.9arethereforecompatiblewithothersearchenginesthat adoptthestandardsofsitemaps.org. BeforeyousubmityourGoogleNewsSitemap,pleasecheckthefollowing: 1. CheckifyoursiteisincludedinGoogleNews.Ifnot,youcanrequestinclusion. 2. Createanewssitemapandplaceitintherootlocationofyoursite. Onceyou'velistedyournewarticlesinaSitemap,followthestepsbelowtosubmityour Sitemap: 1. SignintoGoogleWebmasterTools. 2. ClickAddasite,andtypetheURLofthesiteyouwanttoaddtoyouraccount. 3. ClickContinue.TheSiteverificationpagewillopen. 4. Selecttheverificationmethodyouwant. o Metatag:Googlewillaskyoutoaddametatagwithauniquevaluetoyour site'shomepage.Thisistheeasiestsolutionifeditingyourhomepage'sHTMLis easierthanuploadingnewfiles. o HTMLfile:Googlewillaskyoutocreateafilewithaspecificnameanduploadit toaspecificdirectoryonyourwebserver.ThefilecanbeemptyGooglecares onlyaboutthefile'slocation,notaboutitscontent. 5. Onceyou'veappliedoneoftheverificationmethodstoyourwebsite,clickVerify. 6. Onceverified,gotoyourDashboardpage. 7. UnderSiteconfiguration,clickSitemapsintheleftnavigationbar. 8. IntheSitemapssection,clickSubmitaSitemap. 9. Inthetextbox,completethepathtoyourSitemap. 10. ClickSubmitSitemap.
  • Onceyou'vesubmittedyourNewssitemapthefirsttimethroughyourWebmasterTools account,youcanresubmititthroughoneofthefollowingoptions: ResubmittingSitemapsusingGoogleWebmasterTools Beforeyoubegin,makesureyouhavethefollowingsitesaddedandverifiedinyour WebmasterToolsaccount: thesiteonwhichtheSitemapislocated thesite(s)whosearticleURLsarereferencedintheSitemap Onceyouhaveverifiedthesedetails,pleasefollowthestepsbelow: 1. UploadyourSitemaptoyoursite. 2. OntheWebmasterToolshomepage,clickthesiteyouwant. 3. UnderSiteconfiguration,clickSitemaps. 4. Inthetextbox,completethepathtoyourSitemap(forexample,ifyourSitemapisat http://www.example.com/sitemap.xml,typesitemap.xml). 5. ClickSubmitSitemap. ResubmittingSitemapsusingyourrobots.txtfile YoucantellGoogleNewsaboutyourSitemapbyaddingthefollowinglinetoyourrobots.txtfile (updatingthesampleURLwiththecompletepathtoyourownSitemap): Sitemap:http://example.com/sitemap_location.xml Thisdirectiveisindependentoftheuseragentline,soitdoesnotmatterwhereyouplaceitin yourfile.IfyouhaveaSitemapindexfile,youcanincludethelocationofjustthatfile.Youdo notneedtolisteachindividualSitemaplistedintheindexfile. NewsSitemaps:Newsspecificerrors InordertoviewerrorreportsspecifictoGoogleNews,newspublishersneedtoincludetheir siteinGoogleNews,havecreatedaWebmasterToolsaccountandaddedtheirsitetoit. OntheHomepage,clickthesite'sURL. OntheDashboard,clickDiagnostics>Crawlerrors. ClicktheNewstab. ClicktheNewsspecificlink. Newsspecificerrorsinclude:
  • Article ThearticlebodythatGoogle extractedfromtheHTMLpage disproportionately appearstocontaintoofewwordstobeanewsarticle.Google short generatedthiserrortoavoidincludingwhatmightbeanincorrect pieceoftext. Articlefragmented ThearticlebodythatGoogleextractedfromtheHTMLpage appearstoconsistofisolatedsentencesnotgroupedtogetherinto paragraphs.Googlegeneratedthiserrortoavoidincludingwhat mightbeanincorrectpieceoftext. Articletoolong ThearticlebodythatGoogleextractedfromtheHTMLpage appearstobetoolongtobeanewsarticle.Googlegeneratedthis errortoavoidincludingwhatmightbeanincorrectpieceoftext. Commoncausesincludenewsarticlesthatcontainuser contributedcommentsbelowthearticle,orHTMLlayoutsthat containothermaterialbesidesthenewsarticleitself. Articletooshort ThearticlebodythatGoogleextractedfromtheHTMLpage appearstocontaintoofewwordstobeanewsarticle.Google generatedthiserrortoavoidincludingwhatmightbeanincorrect pieceoftext. Datenotfound Googlewereunabletodeterminethepublicationdateofthe article.AddingatagtotheSitemapentryfor thisarticlewillfixtheproblem.Pleaseincludeatimestampinthe dateifpossible,asthiswillhelpusdetectfreshcontentonyour site. Datetooold ThedatethatGoogledeterminedforthisarticle,eitherfroma tagintheSitemap,orfromadateinthepage HTMLitself,istooold.CurrentlyGoogleisonlycollectingarticles thatare2daysoldorlessfromSitemaps. Emptyarticle ThearticlebodythatGoogleextractedfromtheHTMLpage appearstobeempty. Extractionfailed Googlewas unabletoextractthearticlefromthepage.Extractions failwhenGoogleisunabletoidentifyavalidtitle,body,and timestampforthearticle.GooglelistsURLswiththiserrorto
  • provideyouwithinformationregardingwhysomearticlesmaynot appearinGoogleNews.Youcanhelpusextractyourarticlesby makingsurethatyourtitle,body,andtimestampareeasily crawlable(areavailableastextandnotasimages,forinstance), butatthistime,thiserrorisprimarilyforinformationalpurposes. Googleisactivelyworkingtoimproveextractionmethodssothat you'llseethiserrorlessoften. Invaliddatemeta TheHTMLpagecontainsadatemetatagthatGooglewas unable tag toparse.Datemetatagsshouldbeoftheform:,wherethedate isinW3Cformat,usingeitherthe"completedate"(YYYYMMDD) or"completedateplushours,minutesandseconds"(YYYYMM DDThh:mm:ss)format,withoptionalfractionandtimezone suffixes.Thedateshouldspecifywhenthearticlewasfirst published. Nolinksfound Googlebotdidn'tfindanylinkstovalidnewsarticlesonthepage. Thiserrorappliesonlytonewssectionpages.Checkthispageand makesureitincludescrawlablelinkstonewsarticles.Googlebotis bestabletocrawlHTMLlinksandisunabletocrawlimagelinksor linkedembeddedinJavaScript. Nosentencesfound ThearticlebodythatGoogleextractedfromtheHTMLpage appearsnottocontainpunctuatedsequencesofcontiguous words.Googlegeneratedthiserrortoavoidincludingwhatmight beanincorrectsectionoftext. Noindextagfound TheHTMLpageofthearticlecontainsametanoindextag, prohibitingGooglefromindexingthepage.Tryremovingthemeta noindextag. Offsiteredirect ThesectionorarticlepageredirectstoaURLonadifferent domain.Allsectionpagesandarticlesmustbelocatedwithinthe domainofthesiteincludedinGoogleNews. Pagetoolarge Thehuborarticlepagelengthexceedsthemaximumallowed. Pagescanbe256KBlong.
  • Titlenotallowed ThetitlethatGoogleextractedfromtheHTMLpagesuggeststhat itisnotanewsarticle.Oftenthisproblemcanbefixedbysetting theTITLEtagontheHTMLpagetothetitleofthearticle,and repeatingthetitleinaprominentplaceontheHTMLpage,suchas inanH1tag. Titlenotfound GooglewasunabletoextractatitleforthearticlefromtheHTML page.TrysettingthetagontheHTMLpagetothetitleof thearticle,andrepeatingthetitleinaprominentplaceonthe HTMLpage,suchasinantag.Alsoensurethatthetitleisnot toolongortooshort.Currently,thetitleisrequiredtobebetween 2and22words,inclusive. Uncompression Googlebotdetectedthatthepagewascompressed,butwas failed unabletouncompressit. Unsupported ThepagehadanHTTPcontenttypethatisnotsupportedby contenttype GoogleNews.Articlesmusthaveacontenttypeoftext/h NewsSitemaps:NewsSitemapstatus If your site is included in Google News, and you have verified ownership of the site using Google Webmaster Tools, you can view the status of all News Sitemaps added for each site. Your sitemap's details include: SitemapFilename SitemapStatus Format(News,SitemapIndex,etc.) LastDownloadeddate.Althoughit'snotreflectedintheLastDownloadedDate,Google downloadNewsSitemapscontinually. To view details about a particular News Sitemap or site, including Sitemap errors and warnings: 1. SignintoGoogleWebmasterToolswithyourGoogleAccount. 2. OnyourHomepage,clicktheURLforthesiteyouwant. 3. OntheDashboardpage,intheSitemapssection,clicktheMorelink. 4. OntheSitemapspage,clicktheURLfortheSitemapofinterest. From the Sitemaps page, you can also:
  • Deleteasitemapyou'renolongerusing. SubmitasitemaptoGoogle. If you submit your Google News Sitemap and receive an error stating that your news site is unknown, it means that your Sitemap is on a site which is not in the Google News database. Please check that your sitemap URL matches the URLs of your articles as they appear on Google News. For example, if the URLs of your articles on Google News start with: http://mynewssite.com/ NewsSitemaps:Sitemapupdatesfrequency YoushouldupdateyourNewsSitemapasoftenasyouupdateyournewssitewithnewnews articles.GoogleNewscrawlsyourNewsSitemapandyourregularsitewiththesamefrequency. PleasekeepinmindthatyoushouldonlylistarticlesinyourNewsSitemapwhichhavebeen publishedinthelasttwodays.YoucanremovearticlesolderthantwodaysfromtheNews sitemap,buttheywillremainintheNewsindexfortheregular30dayperiod. NewsSitemaps:Contenttypes YoucanusethefollowingtagstoprovideGooglemoreinformationaboutthecontentofyour articles: Thetagspecifieswhetheranarticleisavailabletoallreaders,oronlytothose withafreeorpaidmembershiptoyoursite. Thetagspecifiesoneormorepropertiesforanarticle,namely,whetheritisa pressrelease,ablogpost,anopinion,anopedpiece,usergeneratedcontent,orsatire. Becausethesepropertiescandirectlyaffecttheexperienceofauser,itisessentialto accuratelycharacterizeyourarticlesinGoogleNews. Tag values: Note: Values for the tags and are required when applicable and restricted to the list provided below. Please make sure to include these values in English only. The Google News system will automatically display the visible designations in your site's language when displaying your articles on Google News. Thetagtakesoneofthefollowingvalues:
  • o Subscription(visible):anarticlewhichpromptsuserstopaytoviewcontent. o Registration(visible):anarticlewhichpromptsuserstosignupforanunpaid accounttoviewcontent. Omittingthetagmeansthatthefullarticleisaccessibletoallusersforatleastthirty days. Thetagtakesoneormoreofthefollowingvalues,separatedbycommas: PressRelease(visible):anofficialpressrelease. Satire(visible):anarticlewhichridiculesitssubjectfordidacticpurposes. Blog(visible):anyarticlepublishedonablog,orinablogformat. OpEd:anopinionbasedarticlewhichcomesspecificallyfromtheOpEdsectionofyour site. Opinion:anyotheropinionbasedarticlenotappearingonanOpEdpage,i.e.,reviews, interviews,etc. UserGenerated:newsworthyusergeneratedcontentwhichhasalreadygonethrougha formaleditorialreviewprocessonyoursite. Below is an example to clarify the use of these tags: http://www.example.org/business/article55.htmlThe Example Timesensubscriptionpressrelease, blog2008-12-23Companies A, B in Merger Talksbusiness, merger, acquisition, A, BNASDAQ:A, NASDAQ:B PleasenotethatalthoughyoucanspecifyandinyourSitemap,GoogleNews mayalsoaddsuchdesignationstocertainarticlesasnecessary. ThetagisusedtohelpclassifythearticlesyousubmittoGoogleNewsbytopic. Althoughthereisn'tamaximumnumberofkeywordsyoucanaddperarticle,it'sunlikelytobe
  • usefultospecifymorethanadozenkeywordsperarticle.Pleaseseparateyourkeywordswith commas,asintheexamplebelow: sports, college basketball Suggested keywords: Please note: all terms listed below are possible keywords, so you could use "Entertainment," "Books," or both of these keywords to describe a single article. You may use other keywords not listed here; keywords should be chosen based on careful keyword research. These keywords affect what section of Google News that an article would appear in, in combination with semantic content analysis. For example an article containing words like "financial" "CFO" and "stock market" would be likely filed in the financial section of Google news. Business Sports o Companies o AmericanFootball o Economy o Athletics o Industry o Badminton o Markets o Baseball Education o Basketball Entertainment o Boxing o Arts o CollegeBaseball o Books o CollegeBasketball o Celebrities o CollegeFootball o Movies o CollegeSports o Music o Cricket o TV o Cycling Headlines o FieldHockey Health o Golf Humor o Handball Legal o HighSchoolSports Lifestyle o IceHockey o Automotive o Olympics o Culture o Racing o FoodandBeverage o Rugby o HomeandGarden o Soccer o Theater o TableTennis o Travel o Tennis Nation Technology Politics o Computing Religion o Internet o PersonalTechnology Science o VideoGames o Environment o Geography WeirdNews o Space World
  • HowtoRankinGoogleNews OncecontentisbeingcrawledandindexedintotheGooglenewsfeed,theobviousnextstepis tomakesurethatitrankswell.FortunatelyGoogle,inaseriesofpapersandvideos,hasbeen veryforthcomingwiththefactorswhichcausearticlestorankhighlyinGoogleNews. ClickThroughRate/Authority Asintheorganicindex,"authority"ofasourceisanimportantdeterminantofranking. AuthorityinGoogleNewsisdeterminedlargelybyclickthroughrates.Siteswithlargerclick throughratesaredeterminedtobemoreauthoritativesources,asjudgedbyuserbehavior. Thisclickthroughauthorityisaggregatedovertimeandassignednottoasiteasawhole,but basedontopic.Forexampleasitewithhighclickthroughratesonit'ssportsrelatedstories wouldnotnecessarilyrankwellforfinancerelatedstories. Thisaddedimportanceoftheclickthroughrateshowshowimportantattractivetitlingand storyleadsare. EditorialInterest(goingviral) GoogleNewsalsopayscloseattentiontowhatkindofeditorialinterestastorygets.For example,astoryoriginallypostedononesite,butthenisreferencedorrepostedbyseveral othersites,ismorelikelytoappearprominantlyinGoogleNewsthanastorywhichwasnot 'pickedup'byothernewssites. Inthecaseofasimilarstorybeingrepostedbyseveralsites,thesemaybegroupedtogether intoaclusteroflinks.Inorderbetheleadarticleinthiscluster,articlesaregivenpreference basedonarticlenoveltyasdeterminedbyGoogle'snoveltydetectionalgorithm,and informativeness(opedswontleadanexistingcluster). Recency Ashavinguptodateinformationisacriticalcomponentofnewsingeneral,recentlywritten articlesappearmoreprominentlyinGoogleNewssearches.Thisdictatesthatnewssites wishingtorankwellanddrawtrafficfromGoogleNews,shouldcontributearticlesoften. Localandpersonalrelevancy LocaleisalsoafactorinGoogleNewsrankings,intwoways.Firstly,usersfromCanadawill likelybeshownnewsarticlesfromCanadiansources,andabouttopicsrelevanttoCanadians. Secondly,ifastoryisaboutaneventinNewYork,alocallywrittenarticlebyaninstitutionlike
  • theNewYorkTimeswouldbeconsideredmorerelevantthanonewrittenbytheChicago Tribune,andwouldthereforerankhigher. Keywords Keywordcontentisalsoamajorfactorinrankings.Keywordcontentinarticlesdetermines rankingforspecifickeyphrases,aswellascategorization.Articletitlesandcontentshouldbe optimizedcarefullyaroundpopularsearchterms.Pagetitletagsandarticletitlesshouldboth beoptimizedcarefully. PageRank PageRank,whileveryimportantforrankingintheorganicindex,islesssoforGoogleNews.This standstoreasonasthenewest,mostreleventarticlesthatwouldmakessensetorankwell wouldnothavethetimetoaccumulatelinks.ThefactthatPageRankshouldnotbeaconcern isaboontoyoungerwebsites,astheycantakeadvantageofthistopushpublicawarenessof, andtrafficto,theirsites. ImageInclusion ImagescanbeincludedintheGoogleNewsstreamalongsidearticles,andprovideadded prominenceandagreatlyincreasedclickthroughrate. Imagesshouldberelativelyhighresolutionwitharelativelysquaredaspectratio. Imagesinnewsstoriesshouldbeatleast350pxby350px. Imagesshouldhavedescriptive,keywordcontainingcaptionsandalttext. Imagesshouldbefeaturednearthetitleofthestory,ideallyimmediatelybelowit. Imagesshouldbeinline(notclickable). AllimagesfornewsstoriesshouldbeinJPGformat.FormatslikePNGorGIFareless likelytobeincludedintheGoogleNewsresults. VideoInclusion VideoscanalsobeincludedintheGoogleNewsStream,andprovidedanaddedlevelof prominencetoarticles.Articleswhichcontainavideosegmentshouldhostthatvideoon YouTube,providearelevantcaption,andideallylinktoatranscript.
  • OtherBestPracticesforGoogleNewsArticles Articlesshouldcontainalloftheirtextononepage,itisnotadvisabletobreakupthe articlebodywithusercomments,orpagebreaks.Thesebreaksmakeitmoredifficult forGoogletodeterminewhereanarticlestartsandstops,andmakesthearticleless likelytobeincludedinGoogleNews. Asstated,recencyisveryimportantinnewsstories.Assuch,articlessubmittedto GoogleNewsshouldbedated,andhavethedatelocatedbetweenthearticletitle,and thearticlebody. Nonnewscontentsuchaspressreleases,shouldnotbepostedinthesectionasactual newsarticles.Itissuggestedthatadirectorysystembeusedtoseparatethesetopics, forexample: www.example.com/news/andwww.example.com/pr/ Asalways,itissuggestedthatarticlesbewrittencontaininguniqueandinformational contentwhichwillbeinterestingandusefultoreaders. It'sworthnotingthattheGoogleNewscrawlerswillrecrawlanarticlewithin12hours toseeifinformationhasbeenupdated.Itisworthupdatingarticlesaboutevolving situationswithinthattimeperiodinanattempttokeeptheinformationreleventand useful,butalsoto'bump'thearticleupinrecencyand(hopfully)ranking.