Introduction to SEO

with Andrew Wong

What is SEO?

Allows people to find your website, rather than you finding them.

The Goal of SEO

Show up as the first search result on Google for your targeted keyword.

Example: Google “what is seo”

Our keyword is “what is seo”

The results are what Google thinks are the most relevant pages for that keyword

The Importance of SEO

93% of online experiences begin with a search engine.

Google owns 65-70% of the search engine market share.

70% of the links search users click on are organic.

70-80% of users ignore the paid ads, focusing on the organic results.

75% of users never scroll past the first page of search results.

Search is the #1 driver of traffic to content sites, beating social media by more than 300%

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.

How does Google Evaluate Your Page?

Spiders crawl every page on the internet, and evaluate them based on an algorithm

Experiment: See what Google sees

http://www.seo-browser.com/

Questions?

Up Next: Implementing SEO

On-Page SEO

Optimize the elements on your webpage so Google can read them and rank them highly

Review: On-Page SEO

Domain

Page address

Title

h1, h2, h3 tags

Strong tags

Anchor text

Image name

Image alt tag

Video name

Downloadable file name

Overall content

Questions?

Up Next: Authority

Authority

Google also ranks your web page based on the other websites link to your page.

Example: Keyword Difficulty

Review: Authority

Domain Authority

How long the domain has existed

Quality and Quantity of links

Quality and Quantity of indexed pages

Frequency of updates

Page Authority

Quality and Quantity of Links

On-page SEO

Visitor engagement

Questions?

Up Next: SEO Best Practices

Meta Description

The description on Google that shows up beneath the link to your website.

It is limited to 160 characters, and does not affect your search ranking.

SEO Penalties

Google will penalize your website if it is untrustworthy – resulting in lower rankings or a permanent ban.

SEO Do’s and Don’ts

Good

Unique content

High quality links

Build pages for people

Natural keyword density

Natural anchor text match

Multi-media content, social, navigation

Frequent updates and new content

Bad

Duplicate content

Link Farms

Building pages for search engines

Keyword stuffing

Cloaking

Anything shady!

“Create a website that people will love.”

Things to Do

Think about keywords and relevant keywords

Guest blogs

Write an article – eZine, Squidoo, HubPages

On page SEO

Navigation – site map

References

http://www.imforza.com/blog/8-seo-stats-that-are-hard-to-ignore/

https://moz.com/researchtools

http://moz.com/beginners-guide-to-seo

Questions?

Thanks, and good luck!