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Social Media Tricks &Tools WVDO Conference 2012

Mastering Efficiency: Social Media Tips & Tricks for Nonprofits

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Presented at the 2012 Willamette Valley Development Officers Conference by Noland Hoshino, Ash Shepherd & Zan McColloch-Lussier. How to maximize your time and return on social networks, like Facebook & Twitter. Tons of free tools to make you a pro. Plus a special section on visual content marketing strategy.

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Page 1: Mastering Efficiency: Social Media Tips & Tricks for Nonprofits

Social Media Tricks &Tools

WVDO Conference 2012

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Noland Hoshino Co-Founder

[B]Cause Media

Zan McColloch-Lussier DJ & Strategist

Mixtape Communications

Ash Shepherd Senior Project Strategist

NPower Northwest

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• Goals Foundation

• Strategies & Tactics

• Tools

• Next Steps

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Lightning Round + Brain Storm

=

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Using process to keep you on track

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Goal

Strategy

Tactics Tools

Metrics

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Goal

Strategy

Tactics Tools

Metrics

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Goal

Strategy

Tactics Tools

Metrics

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Goal

Strategy

Tactics Tools

Metrics

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Tools can only help you do something...

Must know the “something” first

Strategy keeps you focused on the mission

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What Are Your Objectives?

Specific

S Measurable

M Achievable

A Related

R Time-based

T

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___________ ________________ by ________________ before ______________ (Action Verb) (Specific Item) (Measurement) (Time-Specific)

Example

Increase website visits from social channels by 25% before September 2012

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Best practices & tools for efficiency

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Using the tools wisely to find impact and efficiency

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The greatest thing since the fax machine

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Can Not Contain

• Price or purchase information

• Contact information

• References to user interface elements (Like or Share)

• Calls to action (definitely some wiggle room here)

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Facebook.com/survival

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Add Significant Dates to tell your story

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Using the tools wisely to find impact and efficiency

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Rescue a dog

Saves lives

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Rescue a dog

Saves lives

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Rescue a dog

Saves lives

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5 Rules to Rule

Rule #1 – Post interesting images

Rule #2 – Post consistently

Rule #3 – Post often

Rule #4 – Get the community involved

Rule #5 – Have a theme

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Pinterest Tactic #1:

Use graphic with a quote,

saying or inspirational

message

pinterest.com/nolandhoshino/pinterest-strategies/

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Pinterest Tactic #3:

Use an infographic

that contains useful

information & interesting

facts

pinterest.com/nolandhoshino/pinterest-strategies/

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Pinterest Tactic #15:

‘Call to action’ graphics that fit with your logo & brand

pinterest.com/nolandhoshino/pinterest-strategies/

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Pinterest

Tactic #16:

A list of your steps or

instructions

pinterest.com/nolandhoshino/pinterest-strategies/

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Pinterest

Tactic #17:

Compelling words +

compelling images = Effective Message

pinterest.com/nolandhoshino/pinterest-strategies/

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pinterest.com/nolandhoshino/pinterest-strategies/

Pinterest Tactic #20

Build a community around a cause

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What are my (P)Interests?

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What do I like?

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Instagr.am themed boards

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• Why: Broad look vs individual pictures

• Who should use: Marketing/Communications team

• Similar: Pinterest Pinstagram.co

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Friendsheet.com

• Why: Broad look vs individual pictures

• Who should use: Marketing/Communications team

• Similar: Pinterest

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Instadashapp.com

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Picscatter.com

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Tagxedo.com

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http://pinterest.com/nolandhoshino/nonprofits-on-pinterest/

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Tools to get you ready for social media

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/

• Why: Keep you focused & strategic, save time

• Who should use: Communication Dir, share w/ staff

• Similar: Kivi Leroux Miller

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• Why: Organize & find everything.

• Who should use: People who write your stories.

• Similar: Cloud based file sharing, like Google Docs

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• Why: Quick snippets & stories from your co-workers

• Who should use: Orgs with program staff in the field

• Similar: Email, but that’s cumbersome

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• Why: Know what you can expect & use to set benchmarks

• Who should use: Dev & Comms staff, all size shops

• Similar: Other industries

Free Benchmark Reports

• Blackbaud Index of Online Giving

• OnlineGivingStudy.org from Network for Good

• eNonprofit Benchmarks Study by M + R Strategic Services & NTEN

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Tools for making social media easier

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• Why: Images tell great stories

• Who should use: Anyone, very simple

• Similar: Free alternative to Photoshop

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• Why: Create a social story from your event, conference or issue

• Who should use: Great to summarize or give second bump to story

• Similar: Blog post

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• Why: Create interactive picture

• Uses: Overlay 1 image w/ links to related vids, blogs, pics or audio

• Similar: ?

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Tools to see what’s working

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• Why: Stats on Twitter & Facebook

• Uses: Quick overview of health of networks

• Similar: AmEx Buzz,

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// /• Why: Learn from

competitors

• Uses: See how your Page compares & get ideas to increase engagement

• Similar:

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• Strategies driven by need to accomplish a goal

• Should be fun but focused on a results

• Learn as you go, not a finish line

• Do a few things well, not lots of things poorly

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• Resource guide for tons of goodies

• Ask your peers

• Connect with us

• #NPtech Social Media Resource http://bit.ly/WVDOnptech

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Noland Hoshino [email protected]

360.607.4462

Twitter @NolandHoshino

Zan McColloch-Lussier [email protected]

206.552.8462

Twitter @Zanarama

Ash Shepherd [email protected]

971.285.1949

Twitter @Nptech_Ash