Mastering Efficiency: Social Media Tips & Tricks for Nonprofits

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Presented at the 2012 Willamette Valley Development Officers Conference by Noland Hoshino, Ash Shepherd & Zan McColloch-Lussier. How to maximize your time and return on social networks, like Facebook & Twitter. Tons of free tools to make you a pro. Plus a special section on visual content marketing strategy.

Text of Mastering Efficiency: Social Media Tips & Tricks for Nonprofits

  • WVDO Conference 2012 Social Media Tricks &Tools
  • Zan McColloch-LussierDJ & StrategistMixtape CommunicationsNoland HoshinoCo-Founder[B]Cause MediaAsh ShepherdSenior Project StrategistNPower Northwest
  • Goals Foundation Strategies & Tactics Tools Next Steps
  • Lightning Round + Brain Storm =
  • Using process to keep you on track
  • GoalMetrics Strategy Tools Tactics
  • GoalMetrics Strategy Tools Tactics
  • GoalMetrics Strategy Tools Tactics
  • GoalMetrics Strategy Tools Tactics
  • Tools can only help you do something... Must know the something firstStrategy keeps you focused on the mission
  • What Are Your Objectives?S Specific M Measurable A Achievable R Related T Time-based
  • Example Increase website visits from social channels by 25% before September 2012___________ ________________ by ________________ before ______________(Action Verb) (Specific Item) (Measurement) (Time-Specific)
  • Best practices & tools for efficiency
  • Using the tools wisely to find impact and efficiency
  • The greatest thing since the fax machine
  • Can Not Contain Price or purchase information Contact information References to user interface elements (Like or Share) Calls to action (definitely some wiggle room here)
  • Facebook.com/survival
  • Add Significant Dates to tell your story
  • Using the tools wisely to find impact and efficiency
  • Rescue Savesa dog lives
  • Rescue Savesa dog lives
  • Rescue a dog Saves lives
  • 5 Rules to RuleRule #1 Post interesting imagesRule #2 Post consistentlyRule #3 Post oftenRule #4 Get the community involvedRule #5 Have a theme
  • pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #1: Use graphic with a quote, saying or inspirational message
  • pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #3: Use an infographic that contains useful information & interesting facts
  • pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #15: Call to action graphics that fit with your logo & brand
  • pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #16: A list of your steps or instructions
  • pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #17: Compelling words + compelling images = Effective Message
  • pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #20 Build a community around a cause
  • What are my (P)Interests?
  • What do I like?
  • Instagr.am themed boards
  • Why: Broad look vs individual pictures Who should use: Marketing/Communications team Similar: Pinterest Pinstagram.co
  • Why: Broad look vs individual pictures Who should use: Marketing/Communications team Similar: Pinterest Friendsheet.com
  • Instadashapp.com
  • Picscatter.com
  • Tagxedo.com
  • http://pinterest.com/nolandhoshino/nonprofits-on-pinterest/
  • Tools to get you ready for social media
  • / Why: Keep you focused & strategic, save time Who should use: Communication Dir, share w/ staff Similar: Kivi Leroux Miller
  • Why: Organize & find everything. Who should use: People who write your stories. Similar: Cloud based file sharing, like Google Docs
  • Why: Quick snippets & stories from your co- workers Who should use: Orgs with program staff in the field Similar: Email, but thats cumbersome
  • Why: Know what you Free Benchmark Reports can expect & use to set Blackbaud Index of benchmarks Online Giving OnlineGivingStudy.org Who should use: Dev & from Network for Good Comms staff, all size eNonprofit shops Benchmarks Study by M + R Strategic Services & Similar: Other industries NTEN
  • Tools for making social media easier
  • Why: Images tell great stories Who should use: Anyone, very simple Similar: Free alternative to Photoshop
  • Why: Create a social story from your event, conference or issue Who should use: Great to summarize or give second bump to story Similar: Blog post
  • Why: Create interactive picture Uses: Overlay 1 image w/ links to related vids, blogs, pics or audio Similar: ?
  • Tools to see whats working
  • Why: Stats on Twitter & Facebook Uses: Quick overview of health of networks Similar: AmEx Buzz,
  • // / Why: Learn from competitors Uses: See how your Page compares & get ideas to increase engagement Similar:
  • Strategies driven by need to accomplish a goal Should be fun but focused on a results Learn as you go, not a finish line Do a few things well, not lots of things poorly
  • Resource guide for tons of goodies Ask your peers Connect with us #NPtech Social Media Resource http://bit.ly/WVDOnptech
  • Zan McColloch-Lussierzan@mixtapecommunications.com206.552.8462Twitter @ZanaramaNoland Hoshinonoland@bcausemedia.com360.607.4462Twitter @NolandHoshinoAsh Shepherdashs@npowermw.org971.285.1949Twitter @Nptech_Ash