Social Media 101 SMBs 2013

Social Media 101: SMBsHow to get started on Facebook & Twitter from tools & best practices to help links. Plus a quick look at Instagram, Vine and Pinterest.

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Social Media 101 for SMBs by Richard Bouchez is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.Based on a work at www.InovediaMarketing.com.

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Richard Bouchez

CREATED By…

Original presentation given for the Lincoln Park Chamber of Commerce 2013.



http://www.linkedin.com/in/richardbouchez/


Agenda• Social Media = Not Magic• Rights to share / edit• Listening Obligations• Strategy

• Measurable• Tools

• Posting Tips & Examples• Hootsuite• Facebook Fan Page

• Overview • Prep• Setup • Steps

• Twitter• Why?• Getting Started• Prep• Overview

• Instagram • Pinterest• Vine & Others• Links• Image Attribution

IMPORTANT:Almost every image is

linked to a tip, resource page or an example so, please,

clickety click!


Social Media = MagicFREE

CHEAP

EASY

MONEY

TIME

COMMITMENTViral


LISTENING

Volun – told!

CongratulationsYou have been

WARNING: starting any social media account obligates you to check it, respond to questions,

address comments and generally pay attention.

Users WILL hold you to it.


STRATEGYGoals Testing Tweaking Tools Metrics Consistency Focus

Commitment

What are you going for?• Clicks• Shares• Post Likes / Favorites• Page Likes (growth)• PTAT – People T

alking About This• Virality

Pick SOMETHING.Measure it!

https://www.facebook.com/help/293874353972579




STRATEGYGoals Testing Tweaking Tools Metrics Consistency Focus

Commitment Just a couple of tools…• Bit.ly

• Shorten links, track clicks

• Hootsuite (ow.ly)• Schedule posts,

track growth, shorten links, auto generate weekly reports

https://bitly.com/

https://hootsuite.com/


POSTING DO• Images that pop!• Provoking questions• Resourceful links• Be conversational• Have conversations• Shorter is BETTER

DON’T• Over sell• Go off brand• Ignore questions• Show frustration

Click a pic to view the post

https://www.facebook.com/photo.php?fbid=10151910758860031&set=a.246836160030.181674.106485550030&type=1




HOOTSUITE

FREE TOOL: Save time by scheduling postsOne login for all your channels

Track metrics with weekly reportsDelegate tasks to team members

http://hootsuite.com

Fun fact: I graduated!

-Richard

http://hootsuite.com/



http://learn.hootsuite.com/u/richardbouchez


http://www.hootsuite.com/

http://www.hootsuite.com/



FAN PAGES

https://www.facebook.com/EZWebPlayer


FAN PAGE OverviewTimeline

Cover photo

Profile Picture

Apps

Photos

Pinning posts

Highlight (Star) posts


https://www.facebook.com/help/163248423739693/



https://www.facebook.com/SocialMediaBizCards


FAN PAGE PREPWhat you’ll need:• Cover photo• Profile pic• About information• Vanity URL

• Need 25+ Likes• 1 chance to change

• Historical stuff? Back-fill your timeline before your page goes live!

Link to cheat sheet: http://blog.hubspot.com/social-media-cover-photo-sizing-cheat-sheet




http://blog.hubspot.com/social-media-cover-photo-sizing-cheat-sheet






FAN PAGE SETUP …Points to ponder…1.Open or Closed Wall

• Open = more engagement = more time commitment

• Closed = less engagement = less scary?

2.Private Messages on / off• See sub points above


FAN PAGE SETUP Steps…

1. Go to: https://www.facebook.com/pages/create/

2. Choose your page category4. Fill out the form.5. Edit Page6. Upload images7. **Add at least 1 more admin**

• Click “Edit Page”8. When ready - click “publish”9. Post something10.Email everyone you know!11.Bonus tip: Upload your email

list!• Click “Build Audience”

Watch: Hubspot ‘s How to Video

https://www.facebook.com/pages/create/

https://www.facebook.com/pages/create/

http://blog.hubspot.com/blog/tabid/6307/bid/5492/How-to-Create-a-Facebook-Business-Page-in-5-Simple-Steps-With-Video.aspx


TWITTER …Why?• Public• Searchable• High SEO value• Journalists use it.• Brands Retweet• Widgets push

updates to your Website

• Extend Marketing Reach



TWITTER Getting Started3 Steps to Gear Up for Tweeting1. Search & follow your…

• Passions• Business Influencers

2. Listen – read your feed daily.

3. Post – chime in & share!

http://www.google.com/

https://twitter.com/search-home


TWITTER PrepWhat you’ll need…1. Header Image2. Profile Photo3. User Name (15 characters

)4. Bio (160 characters)

https://support.twitter.com/groups/51-me/topics/206-profile-settings/articles/127871-editing-your-profile

https://support.twitter.com/groups/51-me/topics/206-profile-settings/articles/127871-editing-your-profile

https://support.twitter.com/articles/14609-changing-your-username

https://support.twitter.com/articles/14609-changing-your-username


TWITTER OverviewA Tweet can be…

• 140 characters (no link)

• 117 characters w/link

Definitions1. Retweet: repost a

tweet to your stream2. #Hashtag: Adding #

to a word categorizes that tweet in search.

3. DM: Direct Message. A private message between user / follower.

https://support.twitter.com/articles/49309-using-hashtags-on-twitter



https://twitter.com/bemoresocial


INSTAGRAMGreat for through the lens experiences: Travel Products Art Seasonal

People

http://instagram.com/gopro


PINTERESTKind of like Digital Scrap Booking: DIY Photography Crafts Recipes

Products

http://pinterest.com/oreck/


VINE & OTHERS…

https://vine.co/v/bU61aqq2YOp/embed

YouTubeSlideshareLinkedInGoogle+

StumbleuponStorifyTumblrReddit

…

Vine Example



https://www.youtube.com/

http://www.slideshare.net/

https://www.linkedin.com/

https://plus.google.com/

https://www.stumbleupon.com/

http://storify.com/

https://www.tumblr.com/

http://www.reddit.com/


www.ripsoncommunications.comhttps://twitter.com/richardbouchez

www.linkedin.com/in/richardbouchez/www.InovediaMarketing.com

Digital & Social Strategy Public Relations & Video Production

SHAMELESS PLUGS…

http://www.ripsoncommunications.com/



http://www.linkedin.com/in/richardbouchez/

http://www.inovediamarketing.com/

BROUGHT TO YOU BY

http://socialmediabizcards.com/




ALSO BROUGHT TO YOU BY

https://www.ezwebplayer.com/


APPENDIX: Images

Flickr, by San Diego Shooter

Flickr, by Steven Harris

Flickr, by Ell Brown

Flickr, by Richard Bouchez

Images used under Creative Commons license. If you share this presentation, you do so within the original image owners CC license.

http://www.flickr.com/photos/nathaninsandiego/7247257046/sizes/c/in/photostream/

http://www.flickr.com/photos/stevenharris/

http://www.flickr.com/photos/ell-r-brown/

http://www.flickr.com/photos/21377354@N02/

http://www.flickr.com/photos/nathaninsandiego/7247257046/sizes/c/in/photostream/

http://www.flickr.com/photos/ell-r-brown/

http://www.flickr.com/photos/21377354@N02/


APPENDIX: Bonus Links

http://academy.hubspot.com/certification

http://offers.hubspot.com/social-media-publishing-template

Free Content Calendar Download

Free Social Media Training






Thank you


Self Improvement

Social Media 101 SMBs 2013