Karcher Company presentation

Company Presentation 2013 / Alfred Kärcher GmbH & Co. KG / 1

Company Presentation

Alfred Kärcher GmbH & Co. KG


Top performers for cleanliness and value maintenance

Our Self-image


Development of

first European hot-

water high-

pressure cleaner.

1950 1974

Strategy of concentration

on the core business

high-pressure cleaning.

Color changed from blue

to yellow.

Company was

founded by Alfred

Kärcher.

1935

Company history: 1935 - 2001

1989

Strategy of

concentration on

cleaning.

1980 1984

Kärcher enters

consumer business

with first portable

pressure washer, the

HD 555 profi.

Early death of

the founder in

1959.

Death of Irene Kärcher in

1989.

1959

Strategy of diversification:

Extention of the production

program to a new range of

products such as facility casings,

plastic hollows, etc.


2001

Development of

the business unit

Water Treatment.

2004

Company history: 2001 - today

today

Product range of

3.000 products

Worldwide presence

2009

Strenghtening of

market position in

the field of municipal

and industrial

products.

Market leader North

America commercial high-

pressure cleaners and

floor care.

Expansion of the

consumer business to

garden products.

Strategy 2020:

Transformation of Kärcher into

a customer-centric cleaning

technology company.

Strategy 2020.

Strategy 2010:

Strategic focus on brand, target

groups, distribution channels and

innovations.

Color change of

professional

products from

yellow to anthracite.

2013 2011


In m EUR

Sales development


Development of units sold

In k pcs.


Employee development


Kärcher is innovation leader in cleaning technology

Active patents Patents and registered designs

is an important success factor of Kärcher.

is not a coincidence.

is the result of a well-defined innovation process.

Kärcher sets new standards in the cleaning

technology business with more than 1.300 patents

and registered designs

Innovation


Innovation is not a coincidence:

87% of sold products are 5 years or younger

Age of units

(in % of units sold in 2012)


Process innovation at Kärcher

Management systems

Quality and environmental management systems

• First company in the cleaning industry certified by ISO 9001 and

ISO 14001 respectively.

Home & Garden Professional

ECO!

Sustainability management system

Kärcher has a holistic perception of sustainability:

• Outstanding efficient and economic products are labeled

„eco!ogic“ or „eco!efficiency!“

• Investment decisions with the inclusion of sustainability aspects

• Ecologic facility air condition

• Promotion of the use of

public transportation


Accessoires Detergents Know-how Machines Service

We offer one-source shopping

Company Presentation 2013 / Alfred Kärcher GmbH & Co. KG / 12 Company Presentation 2013 / Alfred Kärcher GmbH & Co. KG / 12

Business Units

Commercial Industrial Outdoor

Cleaning

Indoor

Cleaning Professional

Home & Garden Professional

Garden

Future- tech

Water

Treatment


Outdoor Cleaning

Pressure Washers

Comfort/performance class

Pressure Washers

Entry-level

Pressure Washers

medium class

Accessories

Detergents Sweepers


Indoor Cleaning

Cleaning robots

Electric brooms

Window vacs Accessories

Steam cleaners

Dry vacuums

Wet & dry vacuums

Ash vacuums


Garden

Garden pumps Submersible pumps

Irrigation systems

Booster pumps

with pressure tank

Accessories

Hose reels / trolleys


Commercial

Spray extraction

cleaners

Stationary

high pressure cleaners

Dry vacuum cleaners Cold water

high pressure cleaners

Hot water

high pressure cleaners Wet & dry vacuum

cleaners


Professional

Ride-on scrubber driers

Walk-behind scrubber driers

Single disc/ scrubber machines

City sweepers

Walk behind vacuum sweepers

Ride-on vacuum sweepers


Industrial

Industrial high pressure and

tank cleaning systems

Industrial vacuums

Dry ice cleaners

Parts cleaners

Self service car washing centers

Car washing plants


Water Treatment

Water dispenser Water dispenser

Drinking water from fresh water for small private households

Waste water recycling for professional high pressure cleaning

Waste water recycling for car washing plants

Drinking water from fresh or sea water for private

households


Futuretech

Drinking water treatment

Service and Maintenance

NBC-Protection

Field camp systems

Mobile catering


Kärcher Academy

All employees and dealer staff are

given thorough training to be able to

consult our customers and suppliers

in any question about cleaning

The Kärcher Academy offers the

following training courses on a world-

wide basis:

• Product know-how

• Application technology

• Sales and communication skills

• Maintenance and repair know-how

• e-learning

The knowledge of cleaning and the associated processes is an important

success factor of Kärcher.


Kärcher is present worldwide

100 subsidiaries in

60 countries.

• 85 % of sales abroad

• more than 40.000

distributors

• over 50.000

service points

• Kärcher products are

sold worldwide


Production and logistics locations in Germany

Winnenden

Illingen Bühlertal

Obersontheim

Gissigheim

LZ Obersontheim Schwaikheim

Waldstetten

Duisburg


International production and logistics locations

Chandler (USA)

Denver (USA)

Monterrey (Mexico)

Volpiano (Italy) Reggio Emilia (Italy) Montereale Valcellina

(Italy)

Curtea de Argeș

(Romania)

Ningbo (China)

Springdale (USA)

Blackwood (USA)

Quistello (Italy) Paulínia, S.P. (Brazil)

Camas (USA)


Worldwide customer service

More than 40.000 sales outlets all over the world provide a support network that

is second to none and enable our customers to find fast and comprehensive

help with all their questions about cleaning and our products.


Distribution channels Home & Garden

Department Stores /

Shopping Center

Cash & Carry

Electronic specialist /

Electronic superstore

Garden Center

TV Shopping /

Mail Order

E-Commerce

Discounter Customer

Distribution

channel

Hypermarkets /

Supermarkets

Specialized Dealer

DIY


Offices

Target groups Professional

Customer

Agriculture Automotive Building Service Contractor Construction Healthcare Hospitality Industry Public Service Restaurants / Catering Transport Retail


... to life

by delivering effective and efficient solutions

to everyday and global cleaning and irrigation problems


Kärcher makes a difference


Brand awareness

Average brand awareness in the triad.

Europe America Asia

kärchern

mit einem Hochdruckreiniger

(der Marke Kärcher) säubern.

KÄRCHER n.m. (nom déposé).

Nettoyeur à eau à haute pression.

www.szenesprachenwiki.de

92%

28% 40%


Worldwide cleaning competence

State of Vatican City St. Peter’s square

Mount Rushmore, USA National Memorial

Rio de Janeiro, Brazil Christ the Redeemer

Berlin, Germany

Kaiser Wilhelm memorial church Tokyo, Japan

Nihonbashi bridge


Corporate culture

A family owned company with tradition

• Sustainable growth based on Kärcher values

• Identification of the shareholders and the

employees with the company

• Open space for new ideas

• Performance orientation as a success factor of

the company

• International, open-minded corporate culture

• Alfred Kärcher-Förderstiftung:

Tendering of a development grant and support

of research projects

• Kärcher assumes social and environmental

responsibility

Corporate Social Responsibility (CSR):

We Create Values

Sustainability Report.


We create values for customers, the workforce and the company

Services

Karcher Company presentation