LEAN STARTUPDeepak Goel

www.karmacircles.com/deepak

MY JOURNEY

➤ Steve Blank & Eric Ries

➤ Coupons.com (10-100)

➤ IndiaHomes (1-10)

➤ Packback (0-1)

➤ KarmaCircles (0-?)

THINK LEAN

➤ Lean Funding

➤ Lean Team

➤ Lean Product

THINK MOBILE

➤ Lean UI

➤ Lean UX

➤ Lean Product

THINK CUSTOMER➤ Identify customers

➤ Create customer specific prototype

➤ Answer 4 questions –

1. What is the problem?

2. How are they solving the problem today?

3. How is your solution superior to the existing solutions?

4. Is your solution compelling enough to prompt a behavior change?

➤ Review prototype with 50 potential early adopters

➤ If less than 80% love your solution, go improve your solution.

THINK NON-CUSTOMER

➤ How can non-customers discover you? (Think SEO)

➤ How can non-customers experience your product?

➤ How can your customers touch your non-customers?

DON’T THINK SCALE

➤ Lean product

➤ Customer Focus

➤ Requires lesser funding

< = >< = >less is more

THINK PURPOSE

➤ Think Hard Entrepreneurs go to work not because it's easy but because it's hard.

➤ Think Failure99% startups fail.

➤ Think DeathAll we can leave is what we can pass on.

deepak@karmacircles.com

www.karmacircles.com/deepak

www.karmacircles.com

@karmacircles

fb.com/thekarmacircles

linkedin.com/company/karmacircles