Livelihood lessons pottery vc sanath_v

Sanath P. Vidanagamage

Poverty Reduction in Pottery Sector

Sanath P Vidanagamage


Potter’s LifeTraditional Production

Poor production

facility High cost traditional

kiln

Health hazards-smoke

inhalation

High damage rate


Poverty is the main challange


Story of a clay “Pot”

Digging Clay Grinding Slicing Raising pots on wheel

Stamping Firing/burning Storing/ready for saleWeathering


Snapshot of 5Cs-Baseline of Five Capitals at Family LevelHuman capital• poor self-esteem and entreprenerial spirit, 73% unskilled labour,• not expoesed to new technology, new skill trades and high unskilled labour,• only 23% reached GCE-Ols, non-schooling kids (21 cases)• poor small business know-how (92% never got training) and industry knowledgeNatural capital• high air polution (49 kilns in village-31 firings a month), poor clay mining, • deforestization for fire wood, burning of industrial raw material (coco husk)Financial capital• low price/income, poor profit-margines (-20% to 5%)• poor access to credit, low-household assets, high informal-debts• poor savings (only 13% of families), Physical capital• high damages-21%, poor technology-clay-grinder/pot-wheels/kiln• poor quality, 86% has no proper production facility, • 68% has marginal housing/sanitation facilities• 86% home gardens are unproductive, disorganized houses• limited access to infrastructure-transporting, grinding and burningSocial capital• high bargaining power of buyers/cartles, limited market links, • low-cast mentality, only 23% reached GCE-Ols, non-schooling kids (21 cases)• women and child labour (13 cases), lack of woman empowerment,• family conflicts, domestic voiolance (44% families), • 48% male addicted to alchohol (average Rs. 270/- expences)• poor home cash-management, poor asset-building, low-financial literacy • Poor access to public sector services, poor association/collectiveness


Inviting local experts to appraise the value chain


Traditional producers were motivated..


New skills, new products, new technology...


Additional effort to save home income-Home gardening campaign


Working collectively towards reducing food cost..


Saving weekly vegetable cost of poor families..


To save family money and feed families


Training in Business Game-Learning about business


How to make profits


Women headed families involved..


Women Entrepreneurs became Active...


Shaping up our family – from addiction to poduction...


Designing and developing the new paddy-husk kiln?

Traditional Kiln First design Second design

Third design with dome Final design

More to come…


New pot burning technologyPaddy-husk fuelled new kiln


Enable Public Sector- to Support Potters (Government officers observe the progress-Divisional Secratary-Bamunakotuwa,

Kurunegala)


Process of PKP

Participatory Planning Building ownership Nurturing Entrepreneurship

Changing the reality Technology transfer Testing Support Access to credit


Process of PKP…..

Their own shop-to challenge traditional buyers

Understanding small business –management training

Skilled Potter Ladies- skill development for women

Sanath P. Vidanagamage5th & 6th April 2010

Transformation

Clay

Woman


I changed my life, my business, my family...


Happy and wealthy family..


Better off..became sustainable


Pottery Sector Development Strategy

Value Chain Based Sustainable Livelihood

Development

Improve KilnTechnology

Build-Strong Market Access

Support Access to Finance

Linking- BDS providers

Family Dev. Planning

Enable Public Sector

Service Delivery

Sustainable Livelihood-Pottery Value Chain

Small Business & Entrepreneurship

Livelihood lessons pottery vc sanath_v