Tourism Statistic in Singapore

0  50  

100  150  200  250  300  350  400  450  

2009   2010   2011   2012   2013  

Accomoda/on  

Food  &  Beverage  

Shopping  

Local  Transport  

Medical  

Sightseeing,  Entertainment  &  Gaming  

•  27%  of  all  tourism  spend  is  on  shopping.    •  Tourism  contributes  4%  of  GDP.  •  Shopping  by  tourists  dropped  16%  per  capita.  

Background

•  As  a  smart  na/on  with  heaven  of  shopping  des/na/on,  Singapore  is  expected  to  provide  a  beQer  service  for  not  only  to  it's  ci/zen  but  also  for  tourist.    

•  Our  service,  Mall  Discovery,  helps  Tourists  shopping  in  a  smarter  way  by  delivering  a  data  mashup  web  service.  

•  On  the  next  level,  Singaporean  who  run  shops  in  malls  can  sells  in  a  beQer  way  by  engaging  buyers  who  using  our  service.  

Datasets used

1.  Federated  Datasets  Registry    –  Dataset:  Popula/on  in  Singapore  shopping  malls  –  Records:  58  

2.  Foursquare  –  Datasets:  Mall    Venue,  Tips  Check-­‐in  –  Records:  2,733  +  16,675  

3.  Wikipedia  –  Datasets:  Mall  Descrip/on  

4.  Singapore  Tourism  Board  –  Datasets:  Annual  report  

Mall Discovery – “Mall of Malls”

•  Problem  –  So  many  malls  in  Singapore  –  Don’t  know  which  one  is  the  best  in  terms  of  loca/on  and  product  

•  Customer  –  Tourists  as  mall  seeker  –  Buyers  as  crowdsourcer  of  informa/on  –  Shop  owner  as  paying  user  

•  How  –  Open   data   from   Federated   Datasets   Registry   combined   with  

crowdsource  datasets  

•  What  –  Developing  a  Mall  of  Malls  for  buyer  and  seller    

Demo - home

h"p://datadiscoverysg.cybergl.co.id  

Singapore  Map  equipped  with  bubbles  of  malls  with  different  colors  and  sizes      Bubble  size  represents  number  shop  in  par/cular  mall  

Demo – list of malls If  users  want  to  take  a  note  of  malls  then  they  can  show  the  malls  in  a  list  instead  of  in  a  map    

h"p://datadiscoverysg.cybergl.co.id/mall.php  

Demo – mall detail

h"p://datadiscoverysg.cybergl.co.id/mall.php?cmd=mall&mall_id=10157  

When  you  click  on  any  mall  either  from  the  map  or  list,  it  will  show  you  a  list  of  shops    The  shops  taken  from  Foursquare  venues  

Demo – shop detail

h"p://datadiscoverysg.cybergl.co.id/mall.php?cmd=shop&shop_id=2175  

When  you  click  on  any  shop  it  will  show  you  a  list  of  products  that  come  from  crowdsourcing    If  the  seller  find  out  about  this  product  then  they  can  take  ownership  

Demo – shops by category User  can  use  the  map  mashup  to  view  mall  loca/on  based  on  category,  just  click  on  the  category  list  at  right  sidebar.    

Demo – list of shops by category Shops  in  a  category  not  only  can  be  viewed  in  a  map  but  also  in  a  list  

Demo – search The  main  func/on  is  the  search  form  where  it  will  show  you  a  map  with  loca/on  of  mall  that  having  shops  sell  your  searched  product  

Demo – search When  you  click  on  the  bubble  at  the  map,  it  will  show  you  a  list  of  product  that  matched  your  search  criteria  in  the  clicked  mall  

Demo – product detail If  a  seller  take  an  ownership  of  a  product  they  can  complete  the  specific  informa/on  of  the  product    Further  more,  they  can  add  e-­‐commerce  feature  such  as  shopping-­‐cart  or  payment  afer  buy  a  subscrip/on  

Business Model •  Value  Proposi/on  

–  Helps    tourist  find  malls/shops/products  EASILY  –  Help  sellers  to  engage  their  buyers  by  crowdsourcing    –  Promote  retail  sales  for  Singapore  as  a  whole    

•  Paying  Customer  –  Shops   owner   that   takes   ownership   of   their   recommended   shop   or  

product    

•  Revenue  Model    –  Subscrip/on   of   advance   features   for   product/sale   management  

tools  such  as  shopping  cart,  payment  gateway,  etc    

What’s next?

•  Crowdsource  more  data  •  Integrate  with  the  ecommerce  plaiorm  •  Inves/gate  Singapore  Tourism  Board  alliance  

Thank You! J MallDiscovery Team:

Wibisono Sastrodiwiryo Prayoga Dahirsa

Muhammad Hafidz Khairul Anshar